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Technology, Information and Media
New York, New York 1,410,255 followers
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Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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Technology, Information and Media
Company size
51-200 employees
Headquarters
New York, New York
Type
Privately Held
Founded
1979
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- Alexis Ohanian Sr., our Brand Genius honoree, revolutionized online communities with Reddit. Can he do the same for women's sports? ATHLOS is a first-of-its-kind track competition created by Ohanian that aims to reimagine the oldest sport in the world—in part by placing women athletes at its center. Like Reddit, Inc., the venture is a gamble on the future, a thesis whose returns—if they materialize at all—could be decades in the making. “In sports, so many decisions are determined by past precedent, doing things the way they have always been done,” Ohanian said. “In the world of tech startups, if you think that way, you fail. With Athlos, we are questioning every element and building the best version of the product possible.” Read the full cover story by Mark Stenberg here: https://adweek.it/3MSk9FW📸: Ryan Duffin
- ADWEEK reposted this
NEW: AI Search heats up. -Before Perplexity, there was You.com—a search platform building its technology, growing its client base, and positioning itself as a unique contender in the AI search space. This year alone, You.com doubled its revenue with over 500% growth each quarter. -What’s interesting? You.com’s founder, Richard Socher, is also an investor at AIX Ventures, which backed Perplexity in its $25.6M Series A last year. I spoke with Socher who shared how You.com is differentiating itself in this competitive landscape. Latest for ADWEEK
You.com Is an AI Search Tool for Complex Answers adweek.com - Founded in 2020—two years before Perplexity—You.com has been building its search tech, client base, and positioning itself as a more specialist contender in the AI search arena. Built on AI models like ChatGPT and Claude, the company wants to answer the more complex and specific queries that Google cannot, such as ‘What’s the extended background of the Peloponnesian War?’ Founder and CEO, Richard, who previously held the position of chief scientist and evp at Salesforce, sat down with ADWEEK's Trishla Ostwal to discuss how his startup differentiates as the era of AI-powered search intensifies. https://adweek.it/3XE9vry
You.com Is an AI Search Tool for Complex Answers adweek.com -
1,410,255 followers
2h Edited
EXCLUSIVE | The retired US soccer star's push for nutrition and dietitian platform Nourish maintains her balance of endorsement and advocacy. Just weeks into “retirement,” Alex Morgan’s launching a campaign for Nourish—an app-based platform linking patients with dietitians and meal-delivery service. As the platform’s angel investor, Morgan wanted to give more people insurance-covered access to the dietitians and nutritional information she received both as an athlete and while pregnant with her daughter, Charlie, and her forthcoming second child. Just before the first Nourish ads aired, Morgan spoke with ADWEEK about Nourish, her approach to endorsements, and turning relationships with brands into an effective plan. https://adweek.it/3ZEoe8y
Alex Morgan Caring About Your Health Is Very On-Brand adweek.com - ADWEEK reposted this
Brand Editor @ Adweek | Journalism, Editing, Podcasting
3h Edited
It's certainly not Levi's first rodeo as the brand re-releases its iconic 1985 "Launderette" ad (originally the brainchild of Sir John Hegarty). This time though, Beyoncé 👑 🐝 takes a starring role in a spot from TBWA\Chiat\Day and Kenneth Mitchell. Fans have been speculating about a Beyoncé-Levi's collab since the artist released “Levii’s Jeans" with Post Malone, a track from "Cowboy Carter." Makes sense, because when that single debuted in March 2024 it drove a 19.87% surge in Levi’s brick-and-mortar store visits compared to years prior. Catch Beyoncé putting her jeans on for a spin here ⬇️
Beyoncé Cleans Up in Remake of Levi's 'Launderette' Ad adweek.com
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