Albertsons Media Collective | LinkedIn (original) (raw)

Advertising Services

Boise, Idaho 8,769 followers

The next-generation retail media network rooted in real people delivering real results at scale.

View all 154 employees

About us

Real people delivering real results at scale. Albertsons Media Collective is the next-generation retail media network rooted in connections, technology and innovation. We are a media partner who supports growth and builds relationships to help our partners engage our shoppers where it matters most. As the retail media arm for Albertsons Companies, the second-largest grocery chain in the United States, we serve consumers in more than 2,278 locations across 30 states. We believe in bringing people together around the joys of food and strengthening the communities we serve, one neighborhood at a time. Our local roots and rich history mean we have a special relationship with our customers. From the first bag of dog food or the first box of diapers to every fresh ingredient for holiday dinners, we're in the business of helping our neighbors make memories. By embracing relationships and leveraging our unique first-party data, we help brands connect with the right customers at the perfect moment and time. And we help customers find the perfect products in the moments that matter most. In doing that, we foster growth, one family at a time, neighborhood by neighborhood, and brand by brand. We're on a mission to transform retail media by delivering what you've told us you want to see in a Retail Media Network. We're connecting you to what matters, nurturing collaboration, and arming you with robust, real-time insights that pave the way for sustainable growth. Our trusted expertise, innovative technology and one-of-kind connections are setting the new standard for media excellence. It's a post-cookie world, and it's time for traditional retail media networks to change. So let's get growing together.

Industry

Advertising Services

Company size

201-500 employees

Headquarters

Boise, Idaho

Type

Public Company

Founded

2022

Locations

Employees at Albertsons Media Collective

Updates

Today at the #CTVAdDays Summit, we announced the expansion of our Collective TV offering to include video ads on NBCUniversal. This further enables brands to achieve full funnel objectives with performant, brand safe media where their shoppers spend the most time, CTV. NBCu and The Collective pair premium inventory with dynamic creative, ensuring shoppable ads are served to the right audiences at the right time. Media planners can add this rich media offering directly to their media plans as part of our managed service, helping brands connect with Albertsons Companies audiences across NBCU’s full suite of channels and publisher partners. Our own Evan Hovorka appeared on stage with Clinch’s Oz Etzioni and NBCUniversal’s Shawn Makhijani in a conversation led by EMARKETER’s Blake Droesch to discuss CTV’s massive opportunity as a growth engine for retail media networks. “Capitalizing on the growing demand for CTV and video advertising, we are committed to prioritizing partnerships that unlock more streamlined and effective ways to reach Albertsons shoppers through high impact media channels." -Evan Hovorka, Albertsons Media Collective’s Medica Collective’s VP Product and Innovation
Join us in congratulating our Vice President of Product Innovation, Evan Hovorka, for being named to the #Adweek50! 🎉 This year's list of incredible, innovative leaders recognizes the behind-the-scenes stars that are driving growth for their brands and organizations while continuing to transform the industry during this era of change. Congratulations to Evan and all the other impactful industry change-makers and thought-leaders! See the full list here: https://lnkd.in/ehMnTKJD
Michael Halverson, Principal Product Manager, will be joining a dynamic session at Path to Purchase Institute Live and Expo this week. The session, Driving Brand Growth Through Unified Retail Media Networks, will cover the untapped potential in retail media— from unlocking innovation and driving stronger brand outcomes to enhancing the shopping experience through seamless omnichannel execution. Are you attending #P2PILive this week? 🗣 Comment what you are looking forward to below!
Earlier this month, Kristi Argyilan, SVP, joined Aisha Khan, Executive Director, Global Commerce Client Acceleration for GroupM and moderator Michael Burgi at the Digiday Media Buying Summit for a discussion around the future of Retail Media. The trio discussed... 💡 The explosion of #RetailMediaNetworks across all industries. Kristi noted that grocery is a unique type of retailer though, with extremely active customers. At Albertsons, 36 million active loyalty members are shopping multiple times per week offering valuable insights for advertisers. 💡 The movement toward RMN standardization and how it will ultimately help advertisers and agencies navigate multiple media networks. 💡 The non-endemic opportunity and how The Collective is leveraging existing and new partnerships across the industry.
Oikos mixes up a winning formula for sales growth at Albertsons Companies with Flywheel and Criteo. Oikos, a leading Greek yogurt brand from Danone, partnered with Criteo and Flywheel to drive campaign success beyond ROAS on Albertsons. By combining a comprehensive media strategy with data-driven insights and Flywheel technology, the brand was able to drive an 18% increase in daily sales on Albertsons. Learn more about the winning recipe here: https://lnkd.in/e82m_ewU
Since announcing our latest partnership with Fetch last week, we’ve seen incredible support! AdExchanger’s James Hercher highlights our deal with Fetch and Mondelēz International, what it means for the industry, and the new capabilities it offers. “For instance, one thing Fetch can do with its new Albertsons Media Collective partnership is to customize ads or target shoppers based on a broader view of a person’s shopping habits,” - David Parisi, Fetch. Check out the full story here: https://lnkd.in/g_M3zNcR

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Albertsons Media Collective | LinkedIn (original) (raw)

Advertising Services

Boise, Idaho 8,769 followers

The next-generation retail media network rooted in real people delivering real results at scale.

About us

Locations

Employees at Albertsons Media Collective

Updates

Join now to see what you are missing

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