Annalect | LinkedIn (original) (raw)

About us

Over a decade ago, Omnicom created Annalect to reimagine the future of marketing, at the crossroads of data, tech & analytics. Today, Annalect is a 4,000-strong global specialty services company, delivering data-driven capabilities proven to drive better marketing outcomes for our clients.

Industry

Advertising Services

Company size

1,001-5,000 employees

Headquarters

New York, NY

Type

Public Company

Specialties

Data, Analytics, Technology, Marketplace Intelligence, Marketing Performance, Audience Strategy, Data Management, Consumer Insights, Advanced Measurement, and Omni-Channel Marketing Intelligence

Locations

Employees at Annalect

Updates

Annalect reposted this

40,826 followers
16h Edited
It's almost here! Join us today at 12 PM ET for an exclusive webinar with Annalect’s CTO, Anna Nicanorova, and Starburst’s CDO, Adrian Estala. They’ll reveal: 🔹 How Annalect bridges the gap between IT and business with data products 🔹 Ways to accelerate analytics securely with self-service access 🔹 Sustainable strategies for the AI future It’s not too late to register and secure your spot: https://okt.to/z0UpMq
Annalect reposted this

402,502 followers
5d Edited
What an incredible week of innovation, connection, and collaboration at CES 2025. At The Transformation Experience, we connected with industry leaders and an icon — Martha Stewart — to dive into the latest trends shaping marketing and commerce for the future. Our lineup at the OMG Platform featured panels that explored the evolution of retail media, the power of AI-driven marketing intelligence, and the dynamics of culture through our daily Culture Briefings. CES 2025 showcased how groundbreaking ideas are transforming consumer engagement, and how we can continue to deliver value for our clients today — and in the future. Together, we’re transforming experiences. 👉 Check out all the highlights, and our comprehensive wrap, here: https://lnkd.in/enBYjS2u #OMGatCES2025 #TransformExperiences #OneOMG
CES 2025 Momentum Multiplied https://transformation.omnicommediagroup.com
128,019 followers
5d Edited
With 20-25% of people’s daily screen time now spent on connected TV (CTV), it's no surprise the platform is playing an increasingly important role in the advertising landscape. Last week at CES, Serge Matta from LG Ad Solutions, Chris Stanger from Hearts & Science, and our very own Adam Gitlin explored how CTV’s growing global adoption—coupled with its advanced targeting capabilities, interactivity, and creative innovations—is reshaping the future of advertising as we know it.#OMGatCES2025 #CTV #advertising
128,019 followers
5d Edited
How are data, AI, and retail media reshaping the commerce landscape? Omnicom Media Group's Dan Clays, Flywheel's Claudia Johnson, and our own Lauren Walker unpacked this question — and others like it — last week at CES. The insights shared on OMG's stage confirmed that the future of commerce will be about breaking down barriers, leveraging data effectively, and using the right tools to connect with consumers in increasingly personalized ways.#OMGatCES2025 #data #AI #retail #commerce
Annalect reposted this
At CES, our USA CEO, Chris Stanger, joined Serge Matta of LG Ad Solutions and Adam Gitlin, President of Annalect, on stage at the OMG Platform to discuss the next wave of connected TV. In a lively discussion, the group touched on shoppable ad units, enhancements AI brings, and democratization for small businesses. Talking to the audience on the ground and online, Chris said, "Connected TV is evolving beyond just brand building. It’s becoming an acquisition tool, leveraging granular audience signals to deliver the right message at the right time." Look out for OMG’s CES wrap coming soon. #CTV2025 #InnovationInAdvertising #OMGatCES2025 #TeamHearts
128,019 followers
6d Edited
Last week at CES, Annalect introduced Omni 3, the next evolution of our open operating system. Rooted in agentic intelligence, Omni 3 leverages multidimensional insights to orchestrate (and activate) more effective marketing communications — and deliver stronger business outcomes.#OMGatCES2025 #AI #agenticAI

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Annalect | LinkedIn (original) (raw)

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