Smarty Pants | LinkedIn (original) (raw)

Market Research

Johnson City, Tennessee 2,517 followers

Curious minds. Clever solutions.

View all 167 employees

About us

Smarty Pants is a market research and strategic consulting firm with offices in New York, Boston, Los Angeles, San Diego, Chicago, Philadelphia, Washington, D.C., Phoenix, Tampa, Raleigh-Durham and Myrtle Beach. Headquartered in Tennessee, the company specializes in custom market research, brand positioning, product development, and generational trends. The team of fun-loving researchers and strategists conducts qualitative and quantitative research utilizing a variety of innovative techniques. From consumer immersions to concept and prototype evaluation to brand positioning initiatives, Smarty Pants is dedicated to helping the world’s best marketers gather breakthrough insights to move their businesses forward.

Industry

Market Research

Company size

51-200 employees

Headquarters

Johnson City, Tennessee

Type

Privately Held

Founded

2004

Specialties

Custom Research, Strategic Consulting, Syndicated Research, Brand Positioning, and Product Innovation

Locations

Employees at Smarty Pants

Updates

We’re thrilled to announce that Maty Nelson has been promoted to manager level Insights Know-It-All! Since joining us as an Insights Whiz in 2021 and advancing to Brainiac in 2022, Maty has been instrumental in driving our research initiatives. Her dedication to crafting meaningful stories from data and her versatility across quantitative and qualitative projects have truly set her apart. Congratulations, Maty, on this well-deserved promotion!
Yesterday’s The Many Faces of Ages 65+ event was a big hit. We left the lifestage immersion swimming in insights and motivated to play an even larger role in helping businesses meet the growing needs of seniors. A public shout out to the experts who brought their wisdom and experience to the event. Samuel Van Vleet, Wendy Green, Sydney H., Deborah Carr, Susan Katko and Thelma Reese, you were terrific! Many thanks to the older adults who participated in our live focus group and pre-event interviews. Your candid commentary played a critical role in reminding us all of the humans behind the products, services and marketing. If you missed the event and would like to receive a recording or get more information, hit us up. And if you were one of the nearly 200 who attended, let us know what you thought and what you’d like to see next.
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We're delighted to announce Samuel Van Vleet will lead next week's Fireside Chat entitled "See and Be Seen" as part of Smarty Pants' The Many Faces of Adults 65+. Samuel will invite attendees to shift the narrative on aging Americans' portayal in the media. We can't wait to learn from his academic expertise and grassroots experience. Register by end of day on August 18th at: https://lnkd.in/ef-d-3dDFor more event information: https://lnkd.in/gVsG-3wX
We're thrilled to announce the expert panelists at our upcoming The Many Faces of Adults 65+ event! The day will include a live, one-hour Expert Exchange with thought leaders Wendy Green, Sydney H., Dr. Deborah Carr, Susan Katko, and Dr. Thelma Reese. They will discuss the evolving needs and experiences of older adults… and what they mean for marketers and product developers. This is a can't-miss event for anyone interested in making a positive impact on the lives of seniors. Register today and be part of the conversation! https://lnkd.in/g_97tkKP
Juanita Henao shared a wonderful recap of her time with us this summer. Thanks for spending your time with us, Juanita! We are honored we got to be a small step on your journey!

Cross-Cultural Marketing & Management | People Person | Culture-Obsessed | Seeking roles in multi-cultural or international marketing | HSF Scholar
1mo Edited
That’s a wrap! 🎬 Last week, I completed my market research internship at Smarty Pants. Throughout the summer, I had the wonderful opportunity to get involved in projects with top companies and learn how industry pros conduct market research and recommend strategies to their clients. A huge highlight of my internship was developing my own project (and presenting it to the whole company!) on a topic I feel so connected to — Hispanic/Latino representation in film & TV. I poured my heart and soul into this project, and am thrilled to have sparked meaningful conversations. I have no words to describe how grateful I am for the support I received at Smarty Pants, and how they encouraged me to pursue anything that piqued my interest. I am beyond thankful for the opportunity to have worked with so many incredibly kind people. A special shoutout to my mentor, Clarissa Rivera, for her amazing insights and support. I’d also love to thank Alisha Snow and Meredith Franck for always keeping me in mind and making this the best experience it could be. Excited for the next chapter!
As the registrations for The Faces of Adults 65+ keep rolling in, so do the senior insights. This pre-event interview was a poignant reminder that older adults need to be better understood and valued. This 79-year-old has the t-shirt to prove it. :) Learn more at https://lnkd.in/eGuUN6EkLooking forward to seeing you on August 21st! Register here: https://lnkd.in/ef-d-3dD
Join us for our next virtual thought leadership event on August 21st from 12:00-4:30pm ET! Dive into the vibrant world of adults aged 65+ as we explore their lives through dynamic reports, engaging fireside chats, and innovative ideation sessions. This is more than just an event—it's an immersive journey into understanding the lives and complexities of older adults. Whether you're a professional, researcher, or just passionate about enhancing the lives of older adults, this event is for you. Don’t miss out on this opportunity to gain valuable insights and contribute to meaningful change! Register now to secure your spot and be part of this exciting conversation: https://lnkd.in/ef-d-3dDHere's the full press release: https://lnkd.in/eMaZewGs #VirtualEvent #Innovation #SmartyPants #LifelongLearning #ProfessionalDevelopment #TheManyFacesOfAdults65
So proud of our very own @Kayla Parker. Fingers and toes crossed that she brings home the well-deserved gold this year. Congrats on making it this far, Kayla. We're proud to call you a Smarty Pants.

27,393 followers
2mo Edited
📣 ANNOUNCING THE SHORTLIST FOR THE 2024 #MRX DIVERSITY CHAMPION AWARD 📣 WIRe's MRX Diversity Champion award was created to honor individuals in the #marketresearch field of all gender-identities who are actively embracing all aspects of diversity: encouraging investment in a diverse workforce in market research, and embodying the values of respect, dignity, autonomy, and equality. This year's award is produced in partnership with FUEL, The Focus Room, and Insights Association. Our shortlist nominees are:Adriana Waterston Ana Maria Santos, MBA Anabell Trejo Brittany NicolsDr. med. Jeanne MoorEvelyn Juárez Sotomayor Glen Collins Heather J. Rice, PhD, CDP Hilary Borndahl Indie Blackwell Jamila Watson Kayla Parker, M.S Kisha Paytonlifepoints Lonneke de Roo Maria Lucia Parra Marion Wanyoike Mary Beth Sivak Michele McCorry Pam Cusick Paula Martinez Gutierrez Paula Tripp Quyen KossickRaquel Mendizabal, Ph.D.Renee Blackledge Santronya Smith Sequoyah Glenn, MBA Sujata Dantiki Tanisha Tate Woodson, PhD Valeria PiaggioWinners of this year's award will be announced at CRC in New York this September. Join us (and access a discount on registration) by using code CRCWIRE15 when you register for the conference. Congrats to our 2024 nominess!
Smarty Pants was thrilled to kick off our #Olympic learning week with beach volleyball Olympian Lina Taylor, OLY who joined our virtual stage directly from Paris. Lina shared her incredible journey, motivating us with her stories of perseverance, goal-setting and dedication. Her insights have left us all energized and ready to tackle our own challenges with an Olympic spirit. Thank you, Lina, for sharing your wisdom and passion with the Smarty Pants team! For those of you looking for an inspirational keynote speaker to energize your organization, we would highly recommend her. She aced it. 🏐 #GoForGold #SmartyPantsInspiration #femaleathletes #Paris2024

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Smarty Pants | LinkedIn (original) (raw)

Market Research

Johnson City, Tennessee 2,517 followers

Curious minds. Clever solutions.

About us

Locations

Employees at Smarty Pants

Updates

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