Association of National Advertisers | LinkedIn (original) (raw)

Non-profit Organizations

New York, NY 38,326 followers

Driving growth for you, your brand, the marketing industry, and humanity

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About us

Shaping the future of marketing

Industry

Non-profit Organizations

Company size

51-200 employees

Headquarters

New York, NY

Type

Nonprofit

Founded

1910

Locations

Employees at Association of National Advertisers

Updates

Struggling with burnout? Discover helpful tips from a hiring expert to keep your energy levels up and stay motivated. https://rb.gy/amxp2q
Association of National Advertisers reposted this
Today is day 4 of #ClimateWeek, and we’re celebrating by bragging on behalf of some big brands who have already made a huge impact on their emissions from advertising. We partnered with the Association of National Advertisers to run a study on effective carbon emission reduction strategies with six major brands across industries -- Coca-Cola, GM, Kimberly Clark, Kroger, Mars, and Mondelez. The full report and results launched today and you can download it here: https://lnkd.in/etrRFnKMThe findings show that brands don’t have to choose between sustainability and business outcomes. By measuring and optimizing for low-carbon, high-performance media, advertisers can reduce waste, improve performance, and drive sustainability. One brand saw a 7% decrease in eCPMs and a 16% reduction in gCO2PM, and another saw a whopping 36% decrease in carbon emissions with a 4% increase in ad viewability. Read the report for all the details. Thank you Jason Trubowitz, Bill Tucker, Joshua Hull, Maithili Jalihal, Eden Glodstein, Christopher Ready and all the participating brands for bringing this report to life. #greenmedia #sustainableadvertising #sustainableads #adtech #mediabuying #digitaladvertising
38,326 followers
3d Edited
Only one week left to submit your entries for the inaugural ANA DEIB Excellence Awards! This is your chance to showcase how your company/brand is driving meaningful, positive change in the industry. Don’t miss out— visit https://shorturl.at/DZmTK for submission details, FAQs, and more #ANAmulti
Discover current marketing trends and actionable insights in our latest edition of Editor Highlights. Navigate through ANA's resource hub and elevate your strategy with our helpful guides. https://lnkd.in/ebMPY2sg
38,326 followers
4d Edited
Championing women not only on International Women's Day but every day. What makes a brand stand out? It's a brand that resonates emotionally and positively influences society. https://shorturl.at/5UMto
Despite TikTok's potential ban, brands continue advertising on the platform. The app's future may appear uncertain, but it's not going away. https://shorturl.at/e2DtH

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Association of National Advertisers | LinkedIn (original) (raw)

Non-profit Organizations

New York, NY 38,326 followers

Driving growth for you, your brand, the marketing industry, and humanity

About us

Locations

Employees at Association of National Advertisers

Updates

Join now to see what you are missing

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