BeautyMatter | LinkedIn (original) (raw)

Internet Publishing

New York , New York 88,959 followers

An essential resource for beauty industry executives, creatives, entrepreneurs, and suppliers.

Discover all 135 employees

About us

Founded in 2016 but informed by 25 years of experience. In eight years, BeautyMatter has made its mark, gaining a global following and becoming one of the most influential voices covering beauty. An essential resource for insiders filling the void, connecting the dots, and providing a perspective that is informed, analytical, and has a compelling point of view. We curate, cultivate, and create content that informs and inspires those creating the future. The rules of engagement have changed and success requires a lens that is cross-vertical and looks beyond the obvious confines of the industry. As a group of brand builders and operators we don’t cover the news, we understand how to provide crucial context, making information and data actionable. Our future-focused insights and actionable solutions enable bold decision-making and business impact. We help leaders stay connected and informed in a constantly changing world. We know what makes the market tick, love to explore limits and blur boundaries. We believe real connection happens organically and everything we do is aimed at creating value for our community. We welcome press releases, story pitches and news tips related to the beauty and wellness industry. Please make sure they are relevant to what we cover. Submit your editorial work or pitch to editorial@beautymatter.com

Industry

Internet Publishing

Company size

11-50 employees

Headquarters

New York , New York

Type

Privately Held

Founded

2016

Specialties

beauty, news, insights, opinion, innovation, thought leadership, retail, beauty business, M&A, luxury goods, , Beauty Editor, Beauty Trends, Beauty News, Brand Strategy, Beauty Industry, Beauty Packaging, Beauty Insights, Beauty Ingredients, Beauty Manufacturers, Retail, Conscious Beauty, Clean Beauty, Blue Beauty, Inclusive Beauty, and Beauty Podcast

Locations

Employees at BeautyMatter

Updates

Fragrance legend Michael Edwards discusses his pioneering role in perfume classification, revealing how his Fragrance Wheel reshaped the industry and helped make scents more accessible to all. His latest work, American Legends, dives into the rich history of American perfumes, bridging the cultural contrasts with French perfumery. Get inspired by his insights on the art, science, and timeless stories behind iconic fragrances. Read the full interview: https://lnkd.in/e-MtvFfe📝 Carla Seipp #beautyindustry #fragrance #perfumery #olfactory
The Middle East is more than just one region—it’s a diverse melting pot of 20+ countries. In the UAE, for instance, only about 10% of the population are locals, with a wide mix of nationalities including South Asians, Middle Easterners, and Westerners. This unique blend shapes a dynamic and vibrant beauty market unlike any other. Download our FREE 2024 Middle East Beauty Market report to learn more: https://lnkd.in/eTaxDbF4In partnership with Messe Frankfurt Middle East. Thank you Jasmina Banda for sharing your insights on the region at the 2024 FUTURE50 Summit.#sponsored #beautyindustry #middleeast #ecommerce #beautymarket #report
Here’s what caught the BeautyMatter editorial team's eye this week. ⭐ RETAIL: Vichy Dercos, The White Company x LOOKFANTASTIC.COM⭐ BRAND: Highbrow Hippie⭐ CATEGORIES + COLLECTIONS: RANAVAT, Proactiv ⭐ COLLABORATIONS + LIMITED EDITIONS: Sol de Janeiro, Iota x Oishii, Dr. Squatch x Liquid Death, Dr.Squatch x Elf, Parfums Christian Dior x atelier oï⭐ PRODUCT: SmartSKN, Abel, Oak Essentials , The Honey Pot Company, Hustle Beauty, Ellis Brooklyn , Mother Science, LOOPSSophie Pitt dives into this week's launches: https://lnkd.in/ehCzvvvQ #beautyindustry #productlaunch #beautybrands #trends2024
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Missed our TikTok X Amazon: Converting Trend Traffic into Sales webinar? Here are five key takeaways: 1️⃣ TikTok Fuels Amazon Searches: Viral TikTok trends drive significant product searches on Amazon. 2️⃣ Optimize for Mobile: Ensure keywords are front-loaded in product titles and images are optimized for mobile. 3️⃣ Quality vs. Quantity: Balance traffic volume with conversion rates to maintain Amazon’s algorithm favorability. 4️⃣ Paid Ads for Consistency: Use closed-loop and open-loop TikTok ads to drive reliable traffic to Amazon. 5️⃣ Influencer Partnerships: Organic traffic often involves compensation, making influencer partnerships essential. Read the full recap: https://lnkd.in/ejnuqRJKWatch the full webinar: https://lnkd.in/ez_ifm3nIn partnership with Market Defense.#beautyindustry #webinar #TikTok #Amazon #ecommerce #trends2024

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BeautyMatter | LinkedIn (original) (raw)

Internet Publishing

New York , New York 88,959 followers

An essential resource for beauty industry executives, creatives, entrepreneurs, and suppliers.

About us

Locations

Employees at BeautyMatter

Updates

Join now to see what you are missing

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