Betches Media | LinkedIn (original) (raw)

Entertainment Providers

New York, New York [NY] 78,435 followers

A female-founded media brand that provides a space for all women to get real about life - funny, honest, & unfiltered.

About us

Betches is a female-founded and led media and entertainment brand that provides a space for all women to get real about life – funny, honest, and unfiltered. Betches is committed to being a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, disability, or length of time spent unemployed. We’re actively working to increase the diversity of experience and perspectives on our team, and we want to hear from you!

Industry

Entertainment Providers

Company size

51-200 employees

Headquarters

New York, New York [NY]

Type

Partnership

Founded

2011

Specialties

social media, humor, entertainment, and pop culture

Locations

Employees at Betches Media

Updates

Couldn’t make it to our Betches Book Club IRL event last month? We’ve got you! We just launched our first-ever Betches Book Club podcast in partnership with Ferrero Nutella Biscuits — the *ultimate* book club snack. Over the next four weeks, we’ll be releasing four special episodes discussing ‘Such a Bad Influence’ by Olivia Muenter. So grab your Nutella Biscuits (they make *any* club discussion sweeter), your besties, and read along with us each week! Our first episode is out now. Episode Guide: Episode 1 - 11/11: Chapters 1-8 Episode 2 - 11/18: Chapters 9-16 Episode 3 - 11/25: Chapters 17-24 Episode 4 - 12/2: Chapters 25-31 Link: https://lnkd.in/eVvcfpC9
78,435 followers
3w Edited
Sure, we love having plans. But we actually not-so-secretly love canceling them even more. To no one’s surprise, 75% of millennials cancel plans when they simply need a break (because life is exhausting). The Canceled Plans Issue — a brand-new editorial tentpole from Betches — pulls back the curtain on the delicate art of canceling plans. Our issue breaks down the nuances of why we bail on social commitments, why it’s so satisfying when we do it, and how to deal with flakey friends who seem to always be ducking us. (Because sometimes the shoe is on the other foot.) Visit the link below and make sure to check out Instagram for the ultimate guide to canceling plans. Link: https://betches.com/
It’s officially Betches award season! Earlier this week we announced the 2nd annual Betch of the Year Awards, which recognizes and celebrates the internet icons who have caused addictive viral chaos, whose achievements and (ridiculous) antics kept us talking all year long (looking at you Olympics muffin man). Last year, Betches editors crowned White Gladis the Orca and her Army with the top honor, but this year we’re changing things up and asking you all to weigh in. Head to Betches.com to cast your nomination for who should take home the most prestigious award of the year! Link: https://lnkd.in/d2KVscQu
78,435 followers
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ICYMI: Last weekend, Betches' Senior Manager, People & Culture, Keisha Toussaint and Senior Social Podcast Producer, Candice Maniga headed to Brooklyn for The Creative Collective NYC #CultureCon presented by MAX. Billed as the “biggest festival for Black creatives,” CultureCon is a community conference where Black creative professionals and entrepreneurs can connect, learn and build together. Betches is honored to have covered the event with exclusive red carpet interviews from celebrities such as Anika Noni Rose, Tyler James William and more!
78,435 followers
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Book Club? Count us in! Did you know 40% of Millennials and Gen Z are part of some kind of activity club? Our Betches audience loves to scroll, but they’re also super into reading. So when we heard that Ferrero Nutella Biscuits wanted to become the ultimate club snack, we knew we had to team up. What better way to kick things off than with our very first Betches Book Club? Here’s the scoop: the Betches Book Club, in partnership with Nutella Biscuits, is officially live and you’re invited. We’re starting strong with a Book Club event in NYC, plus a virtual podcast for everyone to join in the fun and of course, we’ll be serving up a suite of branded content to make sure the partnership is even sweeter. Huge shoutout to Nutella for teaming up with us and for being our go-to club snack! Grab your books, snag some biscuits, and let’s read along together
Last week, Betches Chief People Officer, Aashna Sinha and Chief Content Officer, Kate Ward sat down with South Asian Trailblazers Founder and CEO, Simi Shah for the Building Your Brand panel at the Wharton Women in Business Conference at the Union League. The conversation covered building your business and personal brand, the community's role, and standing out in a saturated market. Thanks for having us, The Wharton School!
Betches Chief Content Officer Kate Ward was featured in Marketing Brew's recent story about the women's sports audio revolution. Thank you for including us in your coverage, Alyssa Meyers. Stay tuned for what's next with Betches Sports!

Reporter at Marketing Brew (Morning Brew Inc.)
2mo
The women's sports revolution is coming to audio. I have been DYING to do this story for years, but quite frankly, for a while, there just weren't enough major podcasts about women's sports for me to get the pitch to the point I wanted. Then, around this summer, iHeartMedia and Deep Blue Sports + Entertainment debuted their Women’s Sports Audio Network. Vox Media signed Megan Rapinoe and Sue Bird to the network. Women-focused media outlets like Dear Media and Betches Media started to get more into sports content, podcasts included. The past year has also been a turning point for some of the more longstanding players in women's sports podcasts, like The Athletic and The GIST. Keeping my eye on the whole ecosystem for shoulder programming around women's sports. Just speaking personally, there's demand for it. Thanks to everyone who weighed in (and to my editors, who allowed this to be a special Alyssa length story, aka arguably too long).https://lnkd.in/eCHZhA_4 #sports #podcasts #audio #womenssports #sportsmarketing
The women’s sports revolution is coming to audio marketingbrew.com
Our Co-Founder & CEO Aleen Dreksler sat down with Slate Magazine to discuss Betches Sports, our innovative new vertical that redefines the fan experience for women from casual viewers to diehard enthusiasts, covering ALL sports from the NFL to the WNBA to the World Cup and Olympics – and everything in between. Make sure to follow Betches Sports on Instagram (@betches.sports)#innovation #socialmedia #sports #women #media

Co-Founder & CEO at Betches Media
2mo
At Betches Media, we’re experts at building brands and communities for women that feel and communicate like your actual group of friends. The core of Betches is a deep understanding that women contain multitudes. You can care deeply about news and being an activist and care just as deeply about what’s the latest on Bravo. And we’re applying that same ethos to our newest brand… Betches Sports! I spoke to Slate Magazine to discuss how millions of women consider themselves sports fans, yet have long been ignored as an audience for sports entertainment and content. With Betches Sports, we are redefining the fan experience for women from casual viewers to die hard enthusiasts, covering ALL sports from the WNBA to the NFL to the World Cup – and everything in between. Thanks for the conversation, Scott Nover. After you check out the interview, please check out @betches.sports on IG. More to come.https://lnkd.in/e3FjeFQy
A Bold New Experiment in Sports Coverage Just Might Work slate.com
78,435 followers
3mo Edited
ICYMI: Check out Betches CEO and co-founder Aleen Dreksler on Nicola Mendelsohn CBE's Female Founders with Meta, talking about everything from media and entertainment to building a business from scratch, and what makes women uniquely positioned to lead. Thank you for having us, Meta!

Head of Global Business Group at Meta
3mo
For my latest Female Founders, I had the honour of interviewing Aleen Dreksler, CEO and co-founder of Betches, the massive, extraordinary, media and entertainment company founded by women for women. Tune in to learn: 💼 How Aleen transformed Betches from a blog in her college dorm room into a multimillion dollar business. “Everything I learned was on the job. It was Betches Business School.” 🌱 How quality and brand are the two pieces crucial to Betches’ growth — and their digital marketing. “Create really good content that they love and they'll always come back.” 💡 Why a woman’s gut instinct is their superpower, especially for female founders. 🏅 What’s next for Betches (hint: it’s an arena where women have been chronically overlooked and undervalued ). It was such a treat to interview this incredible role model — one who has spent her career providing a space for women to be raw, to be real, to talk about themselves, and also to have a laugh as well. For more about Aleen and Betches, be sure to check out their IG — Betches Media and Aleen Dreksler

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Betches Media | LinkedIn (original) (raw)

Entertainment Providers

New York, New York [NY] 78,435 followers

A female-founded media brand that provides a space for all women to get real about life - funny, honest, & unfiltered.

About us

Locations

Employees at Betches Media

Updates

Join now to see what you are missing

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