Bobbie | LinkedIn (original) (raw)

Food Production

San Francisco, CA 33,942 followers

The first European Style Organic Infant Formula that meets FDA standards. Founded by moms in the U.S.

View all 259 employees

About us

Bobbie is the first and only mom-founded and women-led infant formula company in the U.S. Our European-style recipe meets all FDA requirements, is made with pasture-raised milk from Organic Valley farms, and is the only infant formula to receive both the Clean Label Project’s Purity Award and Pesticide Free Certification. Bobbie is working to shake the stigma and evolve the conversation around how you feed your baby to one of confidence, not comparison, from how we feed to what we feed. We lost sleep over this so you don't have to.

Industry

Food Production

Company size

51-200 employees

Headquarters

San Francisco, CA

Type

Privately Held

Founded

2017

Locations

Employees at Bobbie

Updates

For our fifth year in a row, we are honored to support women impacted by breast and gynecologic cancer who cannot breastfeed with a free year of Bobbie as part of our Bobbie Breasties program with the incredible non-profit, The Breasties 💚 Since we launched our company, we have now supported more than 300 babies from first sip to first birthday. And now we welcome another 122 mothers + 124 babies (two sets of twins!) to this incredibly inspiring community. And at Bobbie, we won’t just give on their behalf—we fight on their behalf. In the US, insurance offers free breast pumps but will not cover formula or donor milk for these survivors and previvors. We’re ready to change that and we’re hoping 2025 is our year (just watch to see what’s next)! This program is only possible because of YOU; our parents across the US who choose Bobbie to nourish their babies. On behalf of every Bobbie Breastie past and present, thank you for being a small part of how we can pay it forward to these moms. Please join us in welcoming our newest Bobbie Breasties to the Bobbie Fam 🥳
For so many companies this month is about #BFCM sales and promos. But what if we made it about giving back? Today, this Veterans Day, we're going to do just that. Today, we're announcing our new Community Caretakers program which will give 500 First Responders, Teachers, Medical Professionals, and Military Families a FREE full year of Bobbie Organic Flagship formula on us. And we're going to give another 2,000 families half-off a full year subscription. We know that inflation has hit so many families, including those giving back to our communities, so this is our small way to pay it forward and say thank you. These families care for our communities and today and now it's our turn to care for them. 👇👇👇 ** If you know anyone or an organization who could benefit from this program, please tag them in comments so we can help spread the word.** And to those who take care of kids, serve our country, and look after all of us, we see you and we appreciate all you do. Thank you from all of us here at Bobbie. 💚 You can apply at bobbiecaretakers.com #nurses #teachers #military #firstresponders #giveback #veteransday
Get out and vote, fam 💚 Drop a 🗳️ when you do!
Election Day is less than a week away. All elections are important, but this one is especially critical. From childcare to paid family leave and reproductive rights, there’s a lot on the ballot this year that directly impacts parents and caregivers.Parentaly put together a special election week episode of The False Tradeoff, compiling the most relevant snippets from their earlier interviews with politicians and public policy experts and advocates, including Bobbie's Chief People & Experience Officer Sarah Hardy. Listen to the episode: https://lnkd.in/eHqM_kmb
We'll say it until we are blue in the face: this was never JUST about powdered milk. We are here to completely shift narratives about how we feed our babies, and we aren't afraid to ruffle a few feathers to drive change. There is still work to do to help breastfeeding moms feel supported, especially when it comes to feeding in public. There is still work to do to help parents feel confident in their feeding choices—whatever that may be. There is still work to do to help formula feeding parents not feel second best.Natalie Kunstadter shared on ADWEEK how other brands can begin to tackle taboo topics. Here are some quick tips: 📌 Do your research 📌 Put your oxygen mask on first 📌 Pick your battles wisely 📌 Be ready for backlash—but don’t fear it Read more below and thanks Natalie and ADWEEK for pushing brands in the right direction to shift perceptions and drive cultural change ⬇️
Discomfort Drives Change. When Can Brands Make It Happen? adweek.com
3 years. 4 industry experts. A bajillion rounds of testing. It took a whole lot of research, adjusting, and re-adjusting to get it exactly right—and now, it’s here: Grass-fed Whole Milk Infant Formula 🍼 We're excited to be able to offer more ways to Bobbie 💚 Learn more about it on SheKnows: https://lnkd.in/dG3a2FaB
The Vote Like a Mother®️ initiative led by Chamber of Mothers is a call to vote for your values as a parent, whatever that means to YOU! But that isn’t always easy. In partnership with LUMO Leadership and Chamber of Mothers, we're hosting a workshop, “Setting Healthy Boundaries for Voting Parents” on TOMORROW at 10am PT where we’re transforming political stress into parental empowerment. Election season can be overwhelming, but we’re here to help you navigate political discussions with grace and conserve your energy for what truly matters in your life. Here's what you can expect to take away: 📌 LUMO’s four-step process for creating rock-solid boundaries 📌 Ready-to-use boundary scripts for election conversations (and beyond!) 📌 Strategies for when boundaries are (inevitably) broken RSVP for the workshop here: https://lnkd.in/eaDTbG4F
Bobbie reposted this

33,942 followers
1mo Edited
Last Spring, Molly Baz woke up to discover her Times Square billboard for Swehl had been taken down. Her pregnant belly and milk-filled breasts were deemed inappropriate... Then Seed Health entered the chat and put her back up in solidarity to help us normalize pregnant bodies. Today, Baz is back on that same controversial Times Square Billboard (shoutout to OUTFRONT Media)—this time as a new mom with her baby, her boobs, and a bottle of Bobbie 🍼 When we realized Molly was using Bobbie to combo feed her baby it was a no brainer to continue the conversation that our female founder friends have started: our bodies shouldn’t be policed and neither should our feeding choices. The choice to have Molly bare all was intentional. There is still work to do to help breastfeeding moms feel supported, especially when it comes to feeding in public. There is still work to do to help parents feel confident in their feeding choices—whatever that may be. There is still work to do to help formula feeding parents not feel second best. So let’s get to work 💪 Learn more: https://lnkd.in/eB3ZdCbv
It is not about a flashy billboard, but about continuing the conversation around the portrayal of parenthood in media, and the impact of that on culture. It is a conversation that is led by woman-owned companies, and one that we are proud to join. This year, Molly Baz in partnership with Swehl and then Seed Health, built groundswell and virality around what is deemed “acceptable” of a woman on a billboard. Both companies are women and parent-owned and led. Motherhood in all its glory—pregnant bellies, lactation cookies, breasts nourishing a baby, shaking a bottle of formula—deserves space in the media. Front and center. In bright lights. In Times Square! It’s clear to us that when women run companies, we have the power to change the narrative. Thank you Molly for baring all and helping moms feel seen across the US! 💚
33,942 followers
1mo Edited
Last Spring, Molly Baz woke up to discover her Times Square billboard for Swehl had been taken down. Her pregnant belly and milk-filled breasts were deemed inappropriate... Then Seed Health entered the chat and put her back up in solidarity to help us normalize pregnant bodies. Today, Baz is back on that same controversial Times Square Billboard (shoutout to OUTFRONT Media)—this time as a new mom with her baby, her boobs, and a bottle of Bobbie 🍼 When we realized Molly was using Bobbie to combo feed her baby it was a no brainer to continue the conversation that our female founder friends have started: our bodies shouldn’t be policed and neither should our feeding choices. The choice to have Molly bare all was intentional. There is still work to do to help breastfeeding moms feel supported, especially when it comes to feeding in public. There is still work to do to help parents feel confident in their feeding choices—whatever that may be. There is still work to do to help formula feeding parents not feel second best. So let’s get to work 💪 Learn more: https://lnkd.in/eB3ZdCbv

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Bobbie | LinkedIn (original) (raw)

Food Production

San Francisco, CA 33,942 followers

The first European Style Organic Infant Formula that meets FDA standards. Founded by moms in the U.S.

About us

Locations

Employees at Bobbie

Updates

Join now to see what you are missing

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