Bravo Group | LinkedIn (original) (raw)

Public Relations and Communications Services

Harrisburg, PA 4,455 followers

What keeps you up at night gets us up in the morning.

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About us

Bravo Group delivers clear strategy based on sharp exploratory and holistic insight — strategy that is consistent in activation. Our ability to swiftly identify issues and their triggers brings clarity to the toughest PR, government relations, advocacy and brand activation problems. We excel in outreach, digital marketing, data analysis and our unique solutions-based approach — and we win because of this unique approach. Whether you are facing high-stakes negotiations, a crisis communication problem, or staring down an entrenched opposition, Bravo Group will get you across the finish line. Short, medium or long term objectives. Speed. No tangle. No stone unturned.

Industry

Public Relations and Communications Services

Company size

51-200 employees

Headquarters

Harrisburg, PA

Type

Privately Held

Founded

1999

Specialties

government relations, public relations, lobbying, communications, social media, advocacy, coalition building, digital marketing, media relations, data research and analysis, integrated communications, life sciences, biotech, marketing strategy, social media marketing, energy advocacy, social media and community management, public relations, infrastructure public affairs, non profit digital fundraising, and pharmaceutical marketing

Locations

Employees at Bravo Group

Updates

What happens when you combine great minds, competitive spirits, and a mission to move people to action? An unforgettable Bravo Group retreat. Last week, during our milestone 25th anniversary year, our team strengthened bonds through Bravo Jeopardy, expertly hosted by Evan Grove, tackled challenging escape rooms, and enjoyed some friendly competition at the bowling alley. These team moments reinforce what drives us at Bravo Group: bringing creative solutions to every challenge we face. Whether we're solving puzzles or developing strategic communications, we're always focused on one goal: creating real progress for real people.#TeamBravo #StrategicCommunications #25YearsStrong
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4,455 followers
4d Edited
Your company or organization had a message. You put it out there. And you were off to the races. That was how it worked then. Try to do that now and you’re riding a tortoise instead of a horse in the race for engagement. With the advent of digital, traditional media is no longer the gatekeeper to messaging-based content. The landscape has been fully democratized, and anyone with a social media account or smartphone is able to put out their message without needing to go through another channel. Read more here: https://lnkd.in/ea3ccKXj
Although social network science might be the uninvited guest of the parties you’ve attended, it is now the guest of honor for effective communications practice in the digital age. Social network science is the study of patterns of connections, examining human relationships and connections among people. It allows us to have a bird’s-eye view of online interactions to see how people are thinking, feeling and behaving in real time and over time. Studying how people interact online reveals who drives conversations, which topics resonate and how information is most effectively shared among groups, all essential information for effective communications. Although the approach is scientific, the concepts are deeply human and easy to spot at parties. Read more here: https://lnkd.in/eNzPNAKd
The core tenets of democracy — America’s most valuable export — are in the spotlight again next week. Over the years, it’s been our unique honor to have played a small role in spreading democracy. I and other team members have carried out strategic communications work in Bulgaria, North Macedonia, Armenia and Bolivia. Today, we are importing some of those same ideas and ideals into Pennsylvania. On behalf of the Democracy Defense Project, we helped to launch a state effort to demystify and explain the electoral process to the public and protect our democratic tenets. The organization was formed to defend the transparency, safety, security and validity of the elections system in the United States. Read more here: https://lnkd.in/ePz_e6_SBy Chris Bravacos, CEO, Bravo Group
4,455 followers
3w Edited
A new Pew survey found a sizable gap in expectations for how each candidate will handle a possible election defeat. This echoes the anxieties of voters in the Keystone State. A recent statewide poll shows 71% of respondents are concerned about voting irregularities in this year's election. This underscores the need for groups like the Democracy Defense Project to educate the public about the electoral process and ensure its integrity. Keep up to date on communications trends here: https://lnkd.in/e3e-BPT7
For some clients of marketing agencies, progress doesn’t look like the number of bags of chips sold or price per unit. Progress means advancing ideas. Helping people. Meaningful change in communities. It’s well-trod territory to talk about how marketing has evolved. More channels. Content explosion. Audiences are more in control than ever. But what’s interesting to see is how many agencies haven’t changed how they interact with clients. Here, we detail warning signs that an agency isn’t offering you what you should expect. What to watch for... Read more here: https://lnkd.in/euA7uj9gThank you to Megan Madsen, Chief Officer, Strategic Communications for her insights in this article.
Everyone has a co-worker they love, and for us, that was Zsa Zsa.PPL Corporation needed to increase awareness and familiarity with energy-efficient behaviors and programs while showing customers all of the ways they can save. Through an integrated marketing approach, we developed a creative campaign that engaged customers and prompted curiosity to learn more. And with a little help from Zsa Zsa, we doubled the number of impressions, drove brand awareness and increased website traffic. Click here to see more Zsa Zsa: https://lnkd.in/eUwx33RJ
Happy to be a part of this event!
Once upon a time, PR firms and the clients they worked for looked within when creating an audience journey. It was their values and perceptions that were projected onto the products or issues that ultimately went to market. Try that with an audience today, and you might as well be living in a fairy tale. You can’t operate as though you’re in the castle with the moat around you. To pretend perceptions aren’t changed by external forces is to ignore context and, for companies and causes to connect with the public, context is key. Read more here: https://lnkd.in/eYDii2AG
Buying media like a commodity is costing you money. The data generated from digital research, websites, SEO and content advertising provides a continuous, complex loop of real-time feedback, adjustment and optimization — across all screens — to drive persistently lower costs per action. It’s no longer enough to take this data at face value and iterate against it. Topline statistics such as click-thru rates are just empty calories. It’s time to join innovative tech with creative muscle to usher in a new era of paid media. Read more here: https://lnkd.in/eC3Sb-88Thanks to Megan Madsen, Chief Officer, Strategic Communications for this insightful article.

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Bravo Group | LinkedIn (original) (raw)

Public Relations and Communications Services

Harrisburg, PA 4,455 followers

What keeps you up at night gets us up in the morning.

About us

Locations

Employees at Bravo Group

Updates

Join now to see what you are missing

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