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Software Development

Foster City, CA 129,729 followers

The industry's first and only SEO solution to give marketers real-time research, recommendations, and rankings.

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About us

As brands have become publishers, the digital world has become the most important distribution channel. The BrightEdge Content Performance Marketing platform helps brands Target Demand, Create and Optimize Content, and Measure Results to win on the content battleground. BrightEdge transforms online content into tangible business results, such as traffic, revenue, and engagement. Our platform is powered by an Artificial Intelligence engine, DataMind, and is the only company capable of web-wide, real-time measurement of digital content engagement across all digital channels, including search, social, and mobile.

Industry

Software Development

Company size

501-1,000 employees

Headquarters

Foster City, CA

Type

Privately Held

Founded

2007

Specialties

Content Marketing, SEO, SaaS/Software, Digital Marketing, and Artificial Intelligence

Products

BrightEdge

BrightEdge

Search Engine Optimization (SEO) Software

BrightEdge is the leading SEO solution and content performance marketing platform, helping more than 1,700 customers generate more organic traffic. BrightEdge is based in San Mateo, CA with offices in New York, Seattle, Chicago, Cleveland, Tokyo, Sydney, and London. Contact us for an SEO demo today.

Locations

• Primary
  989 East Hillsdale
  Suite 300
  Foster City, CA 94404, US
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• 685 3rd Avenue, 8th Floor
  New York, New York 10017, US
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• 85 Tottenham Court Road
  London, W1T 4TQ, GB
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• 233 N Michigan Ave
  Suite 1700
  Chicago, Illinois 60601, US
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• 50 Public Square
  Suite 5
  Cleveland, OH 44113, US
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Employees at BrightEdge

Updates

• The insights keep flowing this week! This morning it is #AI #Search Platforms and the #Insurance industry. Later today its #Education and tomorrow its #Ecommerce and #B2BTech... Keep your eye out for more from Jim Yu and team #BrightEdge throughout the whole week!
  
  Founder & CEO at BrightEdge
  1d
  🔍 INDUSTRY AI AND SEARCH DEEP DIVE (PART 2 OF 9): How ChatGPT Search, Perplexity, and Google AI Overviews Handles Complex Decisions In The Insurance Industry? Who Navigates Users the Best? 📝 Today and next in my series of daily posts based on new BrightEdge Generative Parser™ data, I share my thoughts on how AI and Search platforms handle insurance queries. Query: "What insurance is required for a wedding?" The results reveal fascinating insights into how different platforms approach complex insurance-related guidance. 💍 🎯 Three Distinct Advisory Styles: ChatGPT Search functions as the Wedding Planner: 💰Provides specific price ranges with market comparisons ⭐Outlines clear action items for policy purchase 📋Emphasizes venue requirements and compliance 🔄Integrates existing coverage considerations 📚Sources from respected platforms (The Knot, Consumer Reports) Perplexity serves as the Research Assistant: 📑Offers clear two-category breakdown of insurance types ⭐Includes specific market-contextualized price ranges 🔍Features strong related questions for deeper exploration ⚖️Balances required vs. recommended coverage 📊Enables detailed learning through expandable follow-ups Google AI acts as the Insurance Expert: ✨Presents upfront requirement clarity 📋Organizes coverage types systematically 🔄Recommends specific insurance providers with comparisons ⏰Includes timing considerations for purchases 📑Provides comprehensive policy component breakdown 💡 The Innovation Factor Each platform showcases a unique approach to complex insurance guidance: - Google AI prioritizes comprehensive understanding - ChatGPT Search focuses on practical implementation - Perplexity enables deeper exploration 🔍 Key Insights: The platforms reveal different philosophies about financial guidance: - Comprehensiveness vs. practicality - Detail vs. accessibility - Linear guidance vs. exploratory learning 🌟 The Future of AI Insurance Guidance The ideal insurance AI advisor needs to balance: - Comprehensive coverage information - Practical implementation steps - Cost transparency - Venue-specific requirements - Expandable research options 📚You can now view the full findings in our Ultimate Guide to SearchGPT below: https://lnkd.in/gzbTJPTaThis includes format comparisons, key differences related to query and industry, critical issues, notable innovations, and optimal use cases ✨ 👀Later Today, we will take a look at #Education #ChatGPTSearch #Perplexity #AIOverviews #Insurance #WeddingPlanning #FinTech #UserExperience #Innovation #DigitalTransformation
  
• Today, CEO Jim Yu shares #E-commerce insights with #B2B Tech later! As AI evolves, industries evolve. Our goal at BrightEdge is to innovate, inspire, and ensure you maximize the impact from this evolution. Stay tuned for more!
  
  Founder & CEO at BrightEdge
  5h
  🛍️ INDUSTRY AI AND SEARCH E-COMMERCE DEEP DIVE (PART 4/ 9): How ChatGPT Search, Perplexity, and Google AI Overviews Handle Ecommerce Queries. Who Assists Shoppers the Best? 🔍 Today, we switch lenses to look at how AI and Search platforms handle ecommerce queries, focusing on AI Assistance and shopping experiences. Query: What are some good gas powered RC cars and where can I buy one?" Here is where we really see some key differences in how AI platforms approach shopping assistance. 🎯 Distinct Differences in Shopping Experiences:ChatGPT Search functions as the Local Expert: 🏪 Detailed model descriptions 📍 Specific store locations 🔍 Technical deep-dives 💡 Use-case scenariosPerplexity operates as a Digital Shopping Assistant: 🛍️ Direct purchase links 🖼️ Multiple product views 💰 Clear pricing 🔄 One-click buying optionsGoogle AI acts as the Product Researcher: 📸 Clean product imagery ⚡ Price filtering options 📋 Basic technical specs 📊 Organized comparison views Source: Data from BrightEdge Generative Parser™ 💡 The Innovation Factor: Each platform reveals a unique philosophy about online shopping * ChatGPT Search bridges online-to-local * Perplexity streamlines purchasing * Google AI prioritizes discovery 🔍 Key Insights: Some trade-offs between the platforms are clear * Local vs. online shopping * Depth vs. convenience * Research vs. immediate purchase 🌟 The Future of AI Shopping: The ideal AI shopping assistant needs to balance 1. Comprehensive product information 2. Local availability 3. Online purchasing options 4. Technical specifications 5. Visual presentation Have you used AI for product research? Which approach matches your shopping style? 👀Later today, we will look at #B2BTech and look into who explains complex technical queries best.#AI #Ecommerce #DigitalRetail #UserExperience #Innovation #Shopping #TechTrends
  
• BrightEdge reposted this
  
  Founder & CEO at BrightEdge
  23h
  📚 INDUSTRY AI AND SEARCH DEEP DIVE (PART 3 OF 9): How ChatGPT Search, Perplexity, and Google AI Overviews Handle Education Queries? Who Delivers the Best Information? 🔍 Next up, let’s look at how AI and Search platforms handle Education queries. Query: What is a BBA degree?" The results reveal fascinating insights into how AI approaches educational guidance. 🎯 Three Distinct Educational Approaches: ChatGPT Search functions as the Career Counselor: ⌛Comprehensive timeline overview 📚 Advanced study pathways 📈 Career progression insights 🎯 Practical outcomes focus Perplexity serves as the Visual Educator: 📊 Integrated career graphics 💰 Salary data visualization 🛣️ Skills development roadmap ⚖️ Balanced academic-career view Google AI acts as the Academic Advisor: 📋 Clean, modular presentation 🎨 Visual degree components 🔍 Expandable depth sections 💡 Core fundamentals focus The Innovation Factor: Each platform reveals a unique philosophy about educational guidance: - ChatGPT Search emphasizes progression paths - Perplexity integrates career outcomes - Google AI prioritizes academic structure 🔍 Key Insights: The approaches highlight different priorities: - Quick reference vs. deep understanding - Academic focus vs. career guidance - Text-based vs. visual learning 🌟 The Future of AI Educational Guidance The ideal educational AI advisor needs to balance: - Clear academic structure - Career pathway insights - Visual information delivery - Practical outcomes - Advanced study options 📚You can now view the full findings in our Ultimate Guide to SearchGPT below: https://lnkd.in/gzbTJPTaThis includes format comparisons, key differences related to query and industry, critical issues, notable innovations, and optimal use cases ✨ 👀Tomorrow, we will take a look at #Ecommerce and #B2BTech #ChatGPTSearch #Perplexity #AIOverviews #AI #Education #CareerDevelopment #EdTech #Innovation #HigherEducation #FutureOfLearning
  
• BrightEdge reposted this
  
  Founder & CEO at BrightEdge
  23h
  📚 INDUSTRY AI AND SEARCH DEEP DIVE (PART 3 OF 9): How ChatGPT Search, Perplexity, and Google AI Overviews Handle Education Queries? Who Delivers the Best Information? 🔍 Next up, let’s look at how AI and Search platforms handle Education queries. Query: What is a BBA degree?" The results reveal fascinating insights into how AI approaches educational guidance. 🎯 Three Distinct Educational Approaches: ChatGPT Search functions as the Career Counselor: ⌛Comprehensive timeline overview 📚 Advanced study pathways 📈 Career progression insights 🎯 Practical outcomes focus Perplexity serves as the Visual Educator: 📊 Integrated career graphics 💰 Salary data visualization 🛣️ Skills development roadmap ⚖️ Balanced academic-career view Google AI acts as the Academic Advisor: 📋 Clean, modular presentation 🎨 Visual degree components 🔍 Expandable depth sections 💡 Core fundamentals focus The Innovation Factor: Each platform reveals a unique philosophy about educational guidance: - ChatGPT Search emphasizes progression paths - Perplexity integrates career outcomes - Google AI prioritizes academic structure 🔍 Key Insights: The approaches highlight different priorities: - Quick reference vs. deep understanding - Academic focus vs. career guidance - Text-based vs. visual learning 🌟 The Future of AI Educational Guidance The ideal educational AI advisor needs to balance: - Clear academic structure - Career pathway insights - Visual information delivery - Practical outcomes - Advanced study options 📚You can now view the full findings in our Ultimate Guide to SearchGPT below: https://lnkd.in/gzbTJPTaThis includes format comparisons, key differences related to query and industry, critical issues, notable innovations, and optimal use cases ✨ 👀Tomorrow, we will take a look at #Ecommerce and #B2BTech #ChatGPTSearch #Perplexity #AIOverviews #AI #Education #CareerDevelopment #EdTech #Innovation #HigherEducation #FutureOfLearning
  
• BrightEdge reposted this
  
  Founder & CEO at BrightEdge
  1d
  🔍 INDUSTRY AI AND SEARCH DEEP DIVE (PART 2 OF 9): How ChatGPT Search, Perplexity, and Google AI Overviews Handles Complex Decisions In The Insurance Industry? Who Navigates Users the Best? 📝 Today and next in my series of daily posts based on new BrightEdge Generative Parser™ data, I share my thoughts on how AI and Search platforms handle insurance queries. Query: "What insurance is required for a wedding?" The results reveal fascinating insights into how different platforms approach complex insurance-related guidance. 💍 🎯 Three Distinct Advisory Styles: ChatGPT Search functions as the Wedding Planner: 💰Provides specific price ranges with market comparisons ⭐Outlines clear action items for policy purchase 📋Emphasizes venue requirements and compliance 🔄Integrates existing coverage considerations 📚Sources from respected platforms (The Knot, Consumer Reports) Perplexity serves as the Research Assistant: 📑Offers clear two-category breakdown of insurance types ⭐Includes specific market-contextualized price ranges 🔍Features strong related questions for deeper exploration ⚖️Balances required vs. recommended coverage 📊Enables detailed learning through expandable follow-ups Google AI acts as the Insurance Expert: ✨Presents upfront requirement clarity 📋Organizes coverage types systematically 🔄Recommends specific insurance providers with comparisons ⏰Includes timing considerations for purchases 📑Provides comprehensive policy component breakdown 💡 The Innovation Factor Each platform showcases a unique approach to complex insurance guidance: - Google AI prioritizes comprehensive understanding - ChatGPT Search focuses on practical implementation - Perplexity enables deeper exploration 🔍 Key Insights: The platforms reveal different philosophies about financial guidance: - Comprehensiveness vs. practicality - Detail vs. accessibility - Linear guidance vs. exploratory learning 🌟 The Future of AI Insurance Guidance The ideal insurance AI advisor needs to balance: - Comprehensive coverage information - Practical implementation steps - Cost transparency - Venue-specific requirements - Expandable research options 📚You can now view the full findings in our Ultimate Guide to SearchGPT below: https://lnkd.in/gzbTJPTaThis includes format comparisons, key differences related to query and industry, critical issues, notable innovations, and optimal use cases ✨ 👀Later Today, we will take a look at #Education #ChatGPTSearch #Perplexity #AIOverviews #Insurance #WeddingPlanning #FinTech #UserExperience #Innovation #DigitalTransformation
  
• How Do AI Search Engines Handle Finance Queries. Who Explains Financial Concepts Best and Provides the Best User Experience?
  
  Founder & CEO at BrightEdge
  1d
  📊 INDUSTRY AI AND SEARCH DEEP DIVE (PART 1 OF 9): How Do ChatGPT Search, Perplexity, and Google AI Overviews Handle Finance Queries. Who Explains Financial Concepts Best and Provides the Best User Experience? 🔍 This week, I am excited to be sharing a series of daily posts based on new BrightEdge Generative Parser™ data. First up, I share some results and further insights on how AI and Search platforms handle Finance queries Query: "What is a secure credit card ?". The results reveal fascinating contrasts in information architecture and user experience design. 🔍 Three Distinct Approaches to Financial Education: ChatGPT Search operates like a Financial Advisor: 🎯Delivers comprehensive narrative explanations with real-world context ⭐Excels at explaining complex relationships (like deposit-to-credit-limit) 🛡️Includes critical consumer protection information about fees and interest rates 🔄 Updates information regularly (marked with timestamps) ⚠️ Challenge: Dense text can make quick reference more difficult Perplexity functions as a Quick Reference Guide: 📋Implements bullet-pointed key features for rapid scanning ⭐Enhances credibility through clear source attribution 🔄Organizes related questions systematically ⚖️Balances definition with practical features ⚠️ Limitation: Trades depth for accessibility Google AI takes a "Choose Your Own Adventure" approach: 📊Introduces modular presentation with clear sectioning 🔍Features expandable sections for user-controlled information flow 🔗Integrates multiple trusted sources with visual indicators 💡Provides contextually related questions upfront 💡 The UX Innovation Factor Each platform showcases a unique philosophy about financial education: - ChatGPT Search emphasizes complete understanding - Perplexity focuses on quick comprehension - Google AI prioritizes user control 🎯 Key Insights: The trade-offs are clear: - Interactivity vs. immediate access - Depth vs. scannability - Comprehensiveness vs. clarity 🔑 The Future of Financial AI Education The ideal financial AI assistant needs to balance the following: - Interactive exploration - Comprehensive context - Quick reference capability - Source transparency - User control 👀Tomorrow, we will take a look #Insurance and #Education #ChatGPTSearch #Perplexity #AIOverviews #FinTech #UserExperience #DigitalEducation #Innovation #Finance #TechTrends
  
• BrightEdge reposted this
  
  Founder & CEO at BrightEdge
  1d
  📊 INDUSTRY AI AND SEARCH DEEP DIVE (PART 1 OF 9): How Do ChatGPT Search, Perplexity, and Google AI Overviews Handle Finance Queries. Who Explains Financial Concepts Best and Provides the Best User Experience? 🔍 This week, I am excited to be sharing a series of daily posts based on new BrightEdge Generative Parser™ data. First up, I share some results and further insights on how AI and Search platforms handle Finance queries Query: "What is a secure credit card ?". The results reveal fascinating contrasts in information architecture and user experience design. 🔍 Three Distinct Approaches to Financial Education: ChatGPT Search operates like a Financial Advisor: 🎯Delivers comprehensive narrative explanations with real-world context ⭐Excels at explaining complex relationships (like deposit-to-credit-limit) 🛡️Includes critical consumer protection information about fees and interest rates 🔄 Updates information regularly (marked with timestamps) ⚠️ Challenge: Dense text can make quick reference more difficult Perplexity functions as a Quick Reference Guide: 📋Implements bullet-pointed key features for rapid scanning ⭐Enhances credibility through clear source attribution 🔄Organizes related questions systematically ⚖️Balances definition with practical features ⚠️ Limitation: Trades depth for accessibility Google AI takes a "Choose Your Own Adventure" approach: 📊Introduces modular presentation with clear sectioning 🔍Features expandable sections for user-controlled information flow 🔗Integrates multiple trusted sources with visual indicators 💡Provides contextually related questions upfront 💡 The UX Innovation Factor Each platform showcases a unique philosophy about financial education: - ChatGPT Search emphasizes complete understanding - Perplexity focuses on quick comprehension - Google AI prioritizes user control 🎯 Key Insights: The trade-offs are clear: - Interactivity vs. immediate access - Depth vs. scannability - Comprehensiveness vs. clarity 🔑 The Future of Financial AI Education The ideal financial AI assistant needs to balance the following: - Interactive exploration - Comprehensive context - Quick reference capability - Source transparency - User control 👀Tomorrow, we will take a look #Insurance and #Education #ChatGPTSearch #Perplexity #AIOverviews #FinTech #UserExperience #DigitalEducation #Innovation #Finance #TechTrends
  
• 🔥 It’s a Burning Question: How do ChatGPT Search, Perplexity, and Google AI Overviews stack up, and how do their results compare and contrast by industry? Starting today, our CEO Jim Yu will share daily insights revealing how these AI search engines are carving out unique territory and where significant strengths and weaknesses lie across nine specific verticals! 💰 #Finance🛡️ #Insurance🍽️ #Restaurants🎬 #Entertainment✈️ #Travel🛍️ #E-commerce 💻 #B2B Tech 📚 #Education⚕️ #HealthcareMake sure you follow along to discover how these AI giants are reshaping search as we know it. 📑 From today, you can view the comprehensive details and fresh updates below! The Ultimate Guide to SearchGPThttps://lnkd.in/e2j2gCrhStay tuned, as there are lots of extra insights with actionable takeaways to follow!🔔#AISearch #SearchGPT #ChatGPT #Perplexity #AIOverviews
  
  Founder & CEO at BrightEdge
  2d
  Want to understand more about how ChatGPT Search, Perplexity and Google's AI Overviews results compare? 🔍 New BrightEdge insights shed light on strengths and weaknesses across nine industries. Here are some initial observations. 📊 Utilizing BrightEdge DataCubeX and BrightEdge Generative Parser ™, we can see how each platform is carving out new territories in the search landscape. 🌐 Below is the first of a set of daily industry deep dive posts I will share this week! 1. Specialization Trends 🎯 - ChatGPT Search provides a comprehensive narrative context. In Education, for the search term "What is a BBA degree?", ChatGPT Search offers comprehensive narratives with strong career context 🎓 - Perplexity shines with visual integration and related content. In B2B Tech, for the search term "What is data modeling," Perplexity effectively integrates visual examples with technical explanations 💡 - Google AI Overview excels at structured, hierarchical information. In Healthcare, for the search term "What are the symptoms of bird flu?" the AI Overview organizes information by severity, providing a clear, structured overview with visual aids and multiple trusted medical sources. ⚕️ 2. Time-Sensitive Information ⏰ - ChatGPT Search provides clear date-stamping. In Entertainment, for the search term "What movies are getting good reviews right now?" ChatGPT Search provides date-stamped current information with visual elements 🎬 - Perplexity sometimes struggles with timely updates. In Entertainment, for the search term "What movies are getting good reviews right now?" Perplexity showed challenges with maintaining current information 📅 - Google AI Overview maintains strong real-time relevance. In Entertainment, for the search term "What movies are getting good reviews right now?" the AI Overview maintains current, real-time information ⚡ 3. Location Awareness 📍 - ChatGPT Search shows strong location integration In Restaurants, for the search term "What restaurants have Tuesday specials near me?" ChatGPT Search provides strong location awareness with map integration 🗺️ - Perplexity focuses on descriptive content In Restaurants, for the search term "What restaurants have Tuesday specials near me?" Perplexity offers detailed descriptions but struggles with location context 📝 - Google AI Overview ends toward general guidance In Restaurants, for the search term "What restaurants have Tuesday specials near me?" the AI Overview keeps information general to maintain relevance 🌍 🏢 Comparisons by Industry; #Ecommerce #B2B Tech #Education #Entertainment #Finance #Healthcare #Insurance #Restaurants #TravelThis includes strengths and weaknesses, as well as format comparisons, key differences related to query and industry, critical issues, notable innovations, and optimal use cases ✨ The full findings are in our “The Ultimate Guide to SearchGPT” and in the snapshot below. 📚#AISearch #SearchGPT #ChatGPT #Perplexity #AIOverviews
  
• We're entering a "multiverse" era of search where the landscape isn't about dominance but specialization.
  
  Founder & CEO at BrightEdge
  6d
  🌐 I recently shared my thoughts on the transformative shifts happening with Data in AI Search with #MediaPost. Here are a few insights on the future. While some point to declining Google click-through rates, we're seeing deeper user engagement – for example, with AI Overviews, driving higher-quality conversions. This fragmentation isn't shrinking search revenue - it's creating new opportunities. Users are now naturally gravitating toward different engines for different needs, each presenting different types of results and experiences. We're entering a "multiverse" era of search where the landscape isn't about dominance but specialization. For example, BrightEdge Generative Parser ™ reveals that in e-commerce for shopping queries like “What are some good gas-powered RC cars and where can I buy one?” each AI engine has different approaches to purchase guidance For example, in e-commerce • #ChatGPT Search balances local availability with detailed specifications • #Perplexity streamlines the online purchase process with direct links • #AIOverviews emphasizes product discovery with filtering options 🔑 As part of a great conversation with Laurie Sullivan, we also discussed a critical point: the need to address the fundamental question of data access. One option we discussed was whether public information assets should be openly accessible to foster innovation across the AI and search engine market. This would create a level playing field where engines can then build their unique expertise. I would love to hear your thoughts#SearchEvolution #AI #DigitalMarketing #Innovation #FutureOfSearch #Data #Ecommerce https://lnkd.in/gKNEwpsK
  
• BrightEdge reposted this
  
  Founder & CEO at BrightEdge
  1w
  🔮While 2024 was all about new AI Entrants and Google's testing and experimentation with AI Overviews, 2025 will be totally different. Here is why. 🤖 AI is no longer just a testing fad- it's the new foundation of search. Google's AI Overviews, Perplexity, and ChatGPT Search are revolutionizing how users discover information. 2024 was all about new AI Entrants and Google's testing and experimentation with AI Overviews: 📊 Google maintained its dominant market share with AI Overviews stabilizing. 🔄 At the same time, the competitive landscape expanded. 📈 New AI-first search engines gained traction, with ChatGPT Search on track to secure 1% of the market share by 2025—a milestone that could translate to over $1.2 billion in revenue. In 2025, we are entering a new year of inevitability—a year of multi-search engines and multimodal AI advancements. 🚀 💡 It's now inevitable that the big question on people's lips this year is how do we start to look at these different engines and what are their strengths and weaknesses. 🎯 For marketers, this means adapting strategies to engage users through multiple types of AI engines and understanding where they excel. For example: 🤖 ChatGPT Search: Free for everyone as of December 2024. Especially strong at giving complete, detailed answers. For example, when asking about a BBA degree, it goes beyond basic facts to include valuable career context and job prospects - giving you the complete picture in one clear response. 🔍 Perplexity: Shines at combining explanations with helpful visuals. When explaining technical concepts like data modeling, it pairs clear explanations with visual examples, making complex topics easier to understand at a glance. 🎯 Google AI Overviews: Excels at organizing complex information into clear sections. When you ask, "What is a secure credit card?" it breaks down the information into expandable sections covering basics, benefits, and how to apply - letting you easily find exactly what you need. We are now entering a new year, a year of inevitability. ✨ A year of multi-search engines and multimodal AI advancements. 🔮 📈 For marketers, this means adapting strategies to engage users through multiple types of AI engines. Furthermore, this will require a deep understanding of which verticals they excel in and where distinct differences lie. 🎯 It's just the tip of an enormous iceberg ❄️ Stay tuned for more details on this! 👀#AISearch #SearchEngines #FutureOfSearch #ChatGPT #GoogleAIO #Perplexity #AITrends #SearchMarketing
  

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