Demandbase | LinkedIn (original) (raw)

Software Development

San Francisco, CA 70,935 followers

Follow Demandbase for the latest news, updates and B2B go-to-market insights.

Discover all 995 employees

About us

Demandbase is the leading account-based GTM platform for B2B enterprises to identify and target the right customers, at the right time, with the right message. With a unified view of intent data, AI-powered insights, and prescriptive actions, go-to-market teams can seamlessly align and execute with confidence. Thousands of businesses depend on Demandbase to maximize revenue, minimize waste, and consolidate their data and technology stacks – all in one platform. For more information about how Demandbase can help you scale your GTM strategy, visit www.demandbase.com.

Industry

Software Development

Company size

501-1,000 employees

Headquarters

San Francisco, CA

Type

Privately Held

Founded

2005

Specialties

marketing, account-based marketing, B2B marketing, B2B sales, company-targeted advertising, web analytics, web optimization, targeting, personalization, web personalization, account-based advertising, display advertising, b2b programmatic advertising, b2b go-to-market, account-based experience, multi-channel orchestration, attribution, predictive analytics, sales insights, account intelligence, account identification, intent data, technographics, B2B contact data, firmographics, B2B data, sales intelligence, sales insights, and account-based analytics

Products

Demandbase One

Account-Based Marketing (ABM) Software

Demandbase One is the Smarter GTM™ suite that will have you running circles around your competition! Accelerate your go-to-market with the one platform for orchestrating — and automating — seamless buyer journeys. The Demandbase One platform is built around the richest, most reliable Account Intelligence to help your teams spot opportunities earlier, engage more intelligently, and close deals faster. Demandbase One gives you everything you need in one complete GTM package. Or build at your own pace with solutions for account-based experience (ABX), advertising, sales intelligence, and data. Whatever you choose, you’ll streamline your GTM and deliver a way better buying experience. Demandbase One is intended for - Marketing Executives - CMOs - Growth Marketing Managers - Digital Marketing Managers - CROs - AEs - Account Managers - Sales Operations Managers - SDRs - Demand Generation Managers - Marketing Operations Managers

Locations

Primary
680 Folsom Street
Suite 400
San Francisco, CA 94107, US
Get directions
114 W 41st St
New York, 10036, US
Get directions
101 Yesler Way
Seattle, Washington 98104, US
Get directions
Hyderabad, IN
Get directions
London, GB
Get directions
Pune, IN
Get directions

Employees at Demandbase

Updates

70,935 followers
2h Edited
Looking for one place to access all our RKO content? We've got you covered. 🙌 The RKO Content Hub is your ultimate go-to for insights, tools, and tips to get your team ready to conquer the year. From quizzes to workbooks and podcasts, our hub has everything you need to transform your plans into revenue-driving results. 📈 🔗 Explore the hub today: https://bit.ly/3E91G75 #RKO #Revenue #B2B
Demandbase reposted this

GTM Leader @ Demandbase | Top 100 Women in Sales 2024 | Driving Revenue Growth and Operational Efficiencies
3d
Customer-centricity drives sustainable growth in SaaS. SaaS Sellers can get ahead of their competitors when they use a customer centric sales approach and Demandbase to uncover and address customer needs. Demandbase can help streamline the sales process, focus on high-value opportunities, and close deals faster. Here’s how: - Use Demandbase’s firmographic and technographic insights to understand the accounts current environment, including their tech stack, company size, and recent initiatives. - See what topics or solutions the account is actively researching to uncover their needs and pain points. - Track account interactions across marketing and sales touchpoints to build a complete picture of their journey. - Create hyper-personalized campaigns for specific accounts, showing customers you understand their business. - Identify key stakeholders and their roles to deliver value to the right people at the right time. - Stay informed about account activity, such as new website visits or spikes in engagement, to act quickly. - Gain pipeline visibility to monitor where accounts are in the buying journey and identify opportunities to add value. - Use data like competitor intent to identify potential risks. - Centralized account data so all teams work from the same insights, ensuring consistency in interactions. By leveraging Demandbase, sellers can shift from transactional selling to a relationship-driven approach, prioritizing customer success and delivering value at every touchpoint.
What’s the secret to maximizing your content’s impact? Smart distribution. ✅ In this episode, Kelly Hopping chats with Ross Simmonds, founder and CEO of Foundation Marketing, about how to thrive in today’s creator economy. They touch on: 🎙️ How to master content distribution like a pro 🎙️ Leveraging AI to scale content creation 🎙️ Why creators should think of their content as investments with long-term value Ready to learn more? Tune in today: https://bit.ly/3PKjjwv #NexGenCMO #B2BPodcast #B2BMarketing
CMOs, RevOps, and MOPs leaders, let’s talk revenue (and eat sushi 🍣). Join us at Nobu Palo Alto on Feb 20 for the Mo’ Money Mo’ Ops Tour Kickoff: no slides, just real talk, great food, and smart people. Let’s tackle revenue challenges together—without the boring presentations. RVSP today to secure your spot: https://bit.ly/42kOo1v #RevOps #MOPs
⏳ 1 more hour until kickoff! Join Kelly Hopping and Kelvin Gee for fresh insights, AI-driven strategies, and exclusive Forrester research that will transform your ABM approach. 👉 Snag your spot now: https://bit.ly/4fbHHBA

70,935 followers
1w Edited
🚨 B2B marketers, it’s time for a reality check. Is your marketing strategy keeping up with the times? If the answer is no and you’re ready to future-proof your approach, don’t miss this interactive webinar on 1/22 with Kelly Hopping, CMO, and Kelvin Gee, Principal Analyst at Forrester. By attending here's what you'll learn: 💡 How to create adaptive, self-driving ABM programs 💡 The role of AI in scaling and automating demand gen 💡 Exclusive insights from Forrester’s latest ABM research Get ready for fresh ideas, practical tips, and a whole new perspective on what’s possible with ABM. Reserve your spot today: https://bit.ly/4fbHHBA #Webinar #ABM #B2B #B2BMarketing
70,935 followers
1d Edited
With RKO season just around the corner, there’s no better time to level up your revenue strategy! 🎯 In this episode, hosts Chris Moody and Alicia H. chat with Udi Ledergor 🏳🌈 , Chief Evangelist at Gong, about the game-changing role of revenue intelligence in account-based go-to-market strategies. Packed with insights, anecdotes, and actionable advice, this is a must-listen for any revenue leader! Tune in now: https://bit.ly/3WtqixT #OnBasePodcast #B2BPodcast #RKO
☎️ Calling all CROs, CMOs, and CEOs! Join us on January 31st for CXO Unfiltered, a 45-minute session designed for top-tier networking, open conversations, and actionable ideas you can implement immediately. Here’s what makes this experience unique: ✨ Crowd-sourced topics tailored to what matters most to you ✨ Insights from top experts, including Kelly Hopping, CMO, and Kelly McDermott, MBA CMO at Caregility✨ Unfiltered, non-recorded discussions in a safe and open space Don’t miss this opportunity to connect, learn, and grow alongside your fellow CXOs. Reserve your spot today: ➡️ https://bit.ly/4hs5KOh #CXOUnfiltered #ExecutiveNetworking
Demandbase reposted this
Paying lip service to “Sales and Marketing alignment” for 15 minutes in your SKO isn’t enough. If you’re an enterprise revenue leader who wants to run ABM, here's why a lack of Sales and Marketing alignment is the #1 blocker: Because Silo’d data and silo’d systems of work prevent Sales and Marketing from truly aligning resources to the accounts that will drive the greatest LTV. That's why I'm so excited to announce the work Gong and Demandbase have done together to break down the silos that prevent an effective Account-Based GTM. Last week, we announced a major new joint integration that does two powerful things to align Sales and Marketing: 1. Put all of Demandbase’s Account, Buyer Group, and Person level intelligence directly in Gong Engage where sellers work 2. Put Gong’s full conversational details directly in Demandbase where Marketers can orchestrate audiences These advancements unlock a number of key benefits for GTM teams that move what’s possible with ABM forward: 1. Increased alignment: The same account intelligence is available at critical points of the customer journey and tech stack. SDRs and salespeople can utilize all third-party, first-party, intent, website engagement, technographic data at the point of call and Marketers can pick up on Sales activity to inform campaign and account strategy. 2. Focus on MQA’s and Buying groups, not leads: SDRs and salespeople don’t have to wait for leads to have strong signal on account interest and qualification to get ahead of deals. And marketers can use critical call intelligence to identify buying groups to engage and generate MQA’s. 3. Deal velocity: Marketers can use real-time call information to trigger ultra-targeted campaigns to support Sales in moving accounts through the sales cycle. 4. Cross-sell and upsell opportunities: ABM is typically under-utilized in maximizing revenue from your customer base. This integration enables Marketers to identify technology and product interest within current customer conversations to orchestrate upsell and cross-sale campaigns, which was never before possible. More broadly, this integration is indicative of what I’ve called Phase IV ABM. The movement past monolithic black-box platforms, to open technologies that power Assisted Automation and Insights to finally align Sales and Marketing to focus on the accounts that matter most. (See my full post on Phase 4 of ABM in the comments)
👀 Something exciting is coming your way... Get ready to connect, learn, and grow like never before. We're working on something BIG that’s designed exclusively for all revenue-minded leaders. 🎯 Think community, collaboration, and endless opportunities to level up your ABM and GTM strategies. Any guesses on what’s coming? Drop them in the comments below! ⬇️
Honoring the legacy of Dr. Martin Luther King Jr. today and every day. As we reflect on his vision for equality and justice, let’s continue to work toward a more inclusive and compassionate world. 🌎 💙 #MLKDay

Join now to see what you are missing

Join now

Demandbase | LinkedIn (original) (raw)

Software Development

San Francisco, CA 70,935 followers

Follow Demandbase for the latest news, updates and B2B go-to-market insights.

About us

Products

Demandbase One

Account-Based Marketing (ABM) Software

Locations

Employees at Demandbase

Updates

Join now to see what you are missing

Similar pages

Browse jobs

Funding