E.L.F. BEAUTY | LinkedIn (original) (raw)

Personal Care Product Manufacturing

Oakland, CA 355,022 followers

We stand with every eye, lip, face and paw with a deep commitment to inclusive, accessible, cruelty-free beauty.

About us

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company. We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals. Our deep commitment to inclusive, accessible, cruelty-free beauty has fueled the success of the e.l.f. Cosmetics brand online and at retail since 2004. With the 2020 acquisition of the pioneering clean-beauty brand W3LL People, and the new lifestyle beauty brand Keys Soulcare created with Alicia Keys, we continue to strategically expand our portfolio with brands that support our purpose and values. Our brands are widely available online, and at leading beauty, mass-market, and natural specialty retailers.

Industry

Personal Care Product Manufacturing

Company size

201-500 employees

Headquarters

Oakland, CA

Type

Public Company

Founded

2004

Specialties

Cosmetics, Beauty, Cruelty-free products, Vegan products, Skincare, Makeup, and clean beauty

Locations

Employees at E.L.F. BEAUTY

Updates

355,022 followers
8h Edited
Breaking barriers on and off the mat! 🥇 We’re proud as e.l.f. to share that we were the eyes.lips.first-ever beauty sponsor of the Wonder Women of Wrestling Varsity Tournament, the largest high school girls' wrestling competition in the U.S.! 🤯 “What I saw at the Wonder Women of Wrestling were dreams coming true as these young women achieved the level of play of top-tier athletes and, more importantly, gained the respect they deserve,” said Patrick O'Keefe, Chief Integrated Marketing Officer at e.l.f. Beauty. This empowering event brought together 700 fierce female athletes from 83 teams for 1,300 matches, cheered on by 3,000 spectators. Wrestling is the fastest-growing high school sport in America, and these young women are changing the game. As a bold disruptor with a kind heart, e.l.f. is committed to supporting underrepresented women’s sports and inspiring the next generation of game-changers. Through this sponsorship, we’re funding nine scholarships for college-bound senior wrestlers, helping them pursue their dreams beyond the mat. We were also honored to have Olympic Champion Helen Maroulis, the most decorated female wrestler for Team USA, join our Twitch livestream. Partnerships like these are proving that strength, passion, and resilience have no e.l.f.ing limits. 🚀 Learn more here: https://lnkd.in/eyiPSb5M
11 out of 10?! Only e.l.f. could make that possible! 🤯 We are so excited to introduce our 'e.l.f. von zehn' campaign in Germany - a celebration of absurdly good quality, fueled by our community. Inspired by Germany’s love for ratings, 'e.l.f. von zehn' is our playful way of saying: we’re raising the bar (and breaking it!). For those of you who don’t speak German, e.l.f. von zehn means 11, as in 11 on a scale of 1-10. “Germans are obsessed with a good rating. True to form, the German community bestowed upon us ‘e.l.f. von zehn’ – a rating that only e.l.f. can own,” said Kory Marchisotto, CMO of e.l.f. Beauty. “'e.l.f. von zehn' embodies our connection to culture and community, harnessing the power of real people and translating it into e.l.f.ing entertaining content made for them, by them.” This bold campaign brings e.l.f.'s high-performing, affordable beauty to life through hilarious 30-second spots starring actor Christopher Kouros (from Bridget Jones's Diary!) as a scientist. Using real community reviews, he conducts over-the-top experiments with e.l.f.'s must-have products, such as the Glow Reviver Lip Oil, Lash XTDNR Mascara, Power Grip Primer, and Halo Glow Liquid Filter - demonstrating the unmatched strength of our e.l.f.ing 11 out of 10 products. With big-city takeovers in Hamburg, Berlin, Düsseldorf and Munich and a catchy campaign anthem that’s bound to live rent-free in your head, we’re surprising and delighting beauty lovers all over Germany. 📍 At e.l.f., we’re not just redefining beauty - we’re e.l.f.ing the status quo. Join us as we bring positivity, inclusivity, and accessibility to every eye, lip and face. We are building trust by communicating real-life insights with the biggest wink and smile you’ve ever seen to highlight our secret sauce made with high quality products at an accessible price. Learn more here: https://lnkd.in/gX56XGDD
At e.l.f. Beauty, we believe in creating a world where beauty and impact go hand in hand. That’s why we’re honored to be named a recipient of the 2025 ESG Leadership Award by The Conference Board! As Tarang Amin, our Chairman and CEO, shared: 🌍 "Whether it’s through democratizing access to the best of beauty, to wealth creation, to the boardroom and beyond, we strive to make a difference for people, for the planet, and for our communities. We are honored to be recognized by The Conference Board for our efforts and will continue to push boundaries to create meaningful change." Joining us in this recognition of AT&T, Prudential Financial, and Yum! Brands. We are proud to be in the company of others advancing sustainability and positive impact across industries. A special thank you to The Conference Board and its ESG Center for shining a light on organizations driving progress. This recognition inspires us to continue fueling our rocketship and leading with purpose. 🚀 Learn more about the awards here: https://lnkd.in/em_gYYTh
Amanda Nguyen is rewriting the rules - on Earth and in outer space. 💄💫 As a Nobel Peace Prize nominee, activist, and founder of Rise, Amanda has already transformed the world by rewriting laws to protect survivors of gender-based violence. She is now training to blast off to new universes, proving that no goal is out of reach and showing us all what it truly means to turn resilience into action. Amanda is fulfilling her childhood dream of becoming an astronaut, making history as the first Southeast Asian woman to travel to space with Blue Origin. Together with e.l.f., she’s inspiring the next generation of women and girls to believe in the power of possibility and rocketing through barriers in STEM and beyond. 🚀 As our CMO, Kory Marchisotto says, “Amanda Nguyen is changing the world with fearless disruption, doing the hard work that drives Progress - with a capital P - to change the conversation for generations about what women and girls can accomplish.” At e.l.f., we’re proud to champion democratized access - for every eye, lip and face. Join us in watching Amanda’s gravity-defying journey in our newest episode of the Show Your(s)e.l.f. series here: https://lnkd.in/eq4fz8WC
e.l.f. fam - start your engines! 🚨 We are so e.l.f.ing excited to announce the launch of "Throttle Therapy with Katherine Legge" – a bold, new podcast from motorsport trailblazer Katherine Legge, created in partnership with e.l.f. Beauty and iHeartMedia. This podcast will dive into the fast-paced world of racing, featuring candid conversations with legends of the track, rising stars, and those who’ve supported Katherine in her incredible journey. It’s about more than motorsport - it’s about breaking boundaries and paving the way for women all over the world. As Patrick O'Keefe, our Chief Integrated Marketing Officer, says: 🌟"Our collective pursuit of full-throttle equality is perfectly aligned with our values and beliefs at e.l.f.: be fearless and bold, give everything 1000%, and don’t let your foot off the gas. This podcast is about amplifying Katherine’s journey and her incredible efforts to carve out a lane for the next generation of female drivers - and all female athletes - to thrive in an environment that supports total equity." At e.l.f., we know anything is e.l.f.ing possible, and Katherine is proof of that. Let’s keep driving toward setting a bold new standard for women’s sports coverage. 💪 Ready to fuel up with Katherine? Listen now here: https://lnkd.in/eMhjCJgs
355,022 followers
2w Edited
Anything is e.l.f.ing possible. It’s more than a mantra - it’s the driving force that powers everything we do at e.l.f. Beauty. We’re excited to share that our Chairman and CEO, Tarang Amin, is featured in Harvard Business Review, diving into how we maintain our startup energy even as we grow at e.l.f. speed. ✨” We act as one nonhierarchical, passionate, high-performance team. We live as one team with one dream. And we’re constantly exploring how to improve and grow.” ✨” Every day we listen to what our community wants and then endeavor to bring it to the members at what we call ‘e.l.f. speed’: considering new ideas, making decisions quickly, pivoting when necessary, and going all out when we think it’s important to make something happen.” ✨ “Will this delight our community? Does this build or leverage our unique strengths? Is this doing the right thing? Is this helping us execute better and faster? Is this making us more innovative, inclusive, and accessible?” In the article, Tarang reveals the secret sauce behind our company: relentless innovation, a community-first approach and a belief in our vision, mission and values. It’s what drives us to defy expectations, shape culture and empower our e.l.f.z. Tarang’s leadership is a testament to this energy - showing how our strong ethos powers our purpose, purpose powers our people, people power our performance - and performance powers our possibilities. Our journey has been fueled by an unstoppable leader and we’re proud to be reshaping beauty industry norms every step of the way. Thank you to the team at Harvard Business Review shining a light on Tarang’s leadership and our one team, one dream culture at e.l.f. Dive into the article to hear Tarang’s insights on what fuels our rocketship: https://lnkd.in/evtkxqxD

Chairman and CEO at e.l.f. Beauty
2w
At E.L.F. BEAUTY, we’ve always embraced the model of a scrappy startup even as we’ve scaled. Bold ideas, fast decisions (what we call e.l.f. speed), and determination to deliver the best of beauty to every eye, lip and face are the guiding principles that have helped us grow to a billion-dollar global business. A learner’s mindset fuels our ability to disrupt norms, shape culture and connect communities through positivity, inclusivity and accessibility. I recently had the opportunity to speak with Harvard Business Review about how companies of any size can adopt this approach to unlock growth and innovation. In the article, “The CEO of e.l.f. Beauty on Maintaining a Startup Culture While Scaling,” now online and featured in the January/February 2025 print issue, I share how our passionate, high performance team never rests on its laurels. Our startup mentality keeps us hungry, humble and relentlessly forward-thinking. We’re always asking: What’s next? This endless curiosity and path of continuous improvement combined with humility and ambition has powered 23 consecutive quarters of growth and helped us to surpass $1 billion in net sales. And as this new year starts, I believe we are just getting started. I invite you to read the article here: https://lnkd.in/dVbt8rrm
As we close out an incredible 2024 and rocket ahead towards 2025, we reflect on what makes e.l.f. Beauty so special - our amazing community and the bold, kind-hearted team that fuels our mission to disrupt norms and shape culture by democratizing access for all. 🎊✨ This year, we hit so many milestones together. From launching your favorite must-have products like the e.l.f. SKIN Bronzing Drops to continuing to push boundaries with our e.l.f. x Liquid Death Corpse Paint Vault. We set out to Change the Board Game to support inclusivity in the highest seats of power and cheered on Indy 500's only female driver as we continue to Empower.Legendary.Females. Just last month, we got a grip on power with our Power Grip Primer in our eyes.lips.face.fandom. campaign. And let's not forget about our Marriage Material Lip Duo, Pt. 2 with Mikayla as our CEO for the day - who else but her could bring the most iconic lip kit back for our community?! Our community has been with us every step of the way, from engaging with us on TikTok Live to sharing ideas for what they want to see next in 2025. Some of your incredible suggestions include: ✨ Jumbo Glow Reviver Lip Oil ✨ Skin tint ✨ Milky toner ✨ Tinted SPF moisturizer ✨ And, yes, hair care and fragrance (we’re e.l.f.ing intrigued!) In 2025, we're aiming even higher. It’s an ambitious leap, but at e.l.f., YOU know we don’t just talk the talk, we walk the walk. Every step forward is about surprising and delighting every eye, lip and face while staying true to what matters most: our values, our vision and our community. Thank you to our teams for your hard work, passion and dedication, and to our e.l.f. fam for inspiring us every day. Let’s make 2025 an e.l.f.ing extraordinary year! What would you like to see from e.l.f. in 2025? Share your thoughts in the comments! 👇
Our e.l.f.z are making a BIG e.l.f.ing difference. 💪❤️ This year, Katie Holian, Production Artist, supported the RIVER ARTS DISTRICT ARTISTS INC Foundation through our Employee Match program. She donated profits from her Etsy shop and contributed to mutual aid efforts for those impacted by Hurricane Helene. The River Arts District Artists Foundation is working to help artists rebuild after the storm destroyed their communities. For Katie, this cause is personal - her pottery studio in Asheville’s River Arts District was flooded with 30 feet of water, destroying her friends’ and the studio’s life work. Amidst the chaos - creativity and community shined through. “The River Arts District is, in part, why I chose to move from Brooklyn to Asheville,” Katie shares. “Even with everything that’s happened, the magic is still here.” Katie, thank you for inspiring us all to make every eye, lip, face - and community - shine brighter. 🌟 Learn more about the River Arts District Artists Foundation here: https://lnkd.in/erHkidms
e.l.f. Beauty Squad is where beauty meets both connection and entertainment! ✨ Our rewards for the 5.3 million most die-hard members of our community go beyond perks of a traditional loyalty app - they’re about building a deeper connection with our community and celebrating each and every member’s unique journey to be the best eye, lip and face they can be. Beauty Squad doubles as an entertainment destination. We’ve created a playground for beauty enthusiasts to explore, personalize and connect like never before. It’s not just a program - it’s a backstage pass to all things e.l.f. 😍 This year, we took it up a notch with Beauty Squad Replay - our personalized, end-of-year treat that highlights individual e.l.f. journeys. Relive the most iconic beauty moments, from Hot Drops to must-have essentials for a customized beauty recap! At e.l.f., we’re all about closing the distance between us and our community. Through meaningful 1:1 connections, we aim to build long-term loyalty, spark emotional bonds, and deliver unforgettable experiences. From playful games to personalized moments, every interaction is designed with you - our community - in mind. Check our your very own 2024 beauty squad replay in the e.l.f. app! Ready to join the squad? Let’s e.l.f.ing go! 🚀
Part of our e.l.f. ethos is rooted in making a positive difference. Today, we’re spotlighting Brian Harlin, Associate Director, Enterprise Data Governance, who shared why Reece's Rainbow is his nonprofit of choice this holiday season. “Reece’s Rainbow is incredibly close to my heart. Thanks to their support, my spouse, Laurie, and I were able to adopt our five amazing children with special needs from Ukraine. Their work in finding loving families for orphans with Down syndrome and other special needs is life-changing.” Brian’s story is a powerful reminder of the impact we can make when we come together to support meaningful causes. Thanks to our Employee Holiday Match program, Brian is able to give back to an organization that has transformed his family’s life. ❤️ From our e.l.f. fam to yours - Brian, thank you for your generosity and for sharing your inspiring journey with us! Learn more about Reece’s Rainbow here: https://reecesrainbow.org/

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E.L.F. BEAUTY | LinkedIn (original) (raw)

Personal Care Product Manufacturing

Oakland, CA 355,022 followers

We stand with every eye, lip, face and paw with a deep commitment to inclusive, accessible, cruelty-free beauty.

About us

Locations

Employees at E.L.F. BEAUTY

Updates

Join now to see what you are missing

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