Hightouch | LinkedIn (original) (raw)

Software Development

San Francisco, CA 19,044 followers

Activate your data for personalized marketing and business operations. Turn your data warehouse into a Composable CDP.

About us

Hightouch is the leading Composable CDP that empowers companies to activate their data warehouse to power personalized marketing and business operations.

Industry

Software Development

Company size

51-200 employees

Headquarters

San Francisco, CA

Type

Privately Held

Products

Hightouch

Customer Data Platforms (CDP)

Hightouch is a Composable Customer Data Platform that empowers marketing and data teams to collect behavioral events, resolve Customer 360 profiles, build audiences, sync data to 200+ destinations, and analyze the results of marketing campaigns— all from the cloud data warehouse. Hightouch enables anyone to personalize customer experiences, optimize performance marketing, and move faster by leveraging data across their organization. Book a demo to see how it can work for your team: https://hightouch.com/demo

Locations

Employees at Hightouch

Updates

This week, we got the team together in San Francisco 💚 It was an incredible opportunity to meet new colleagues, deepen relationships, and lay plans for the growth ahead of us. Thanks to everyone who traveled from around the world to be with us and to the many people who worked hard to create these amazing memories.
This week, we’re so excited to celebrate Neiman Marcus Group’s Sydney Levy in our Data Activator Spotlight! 👏 As an Associate Product Manager of Audiences and Data Activation, Sydney uses Hightouch to ensure that up-to-date and accurate information from Snowflake makes it to all of Neiman Marcus’ tools, such as Meta, Google Ads, and SendGrid. She’s also helping other teams build audiences and journeys directly in Hightouch, upstream of other marketing workflows. “Since migrating to Hightouch this summer, I have been grateful for the ease of use in the platform as I find it very intuitive,” Sydney shared. “The support team is also extremely helpful and reliable, so I appreciate them as well.” When she isn’t crushing it with data, Sydney enjoys rooting on SMU football- go Mustangs, and congrats again, Sydney! 🐴🏈 P.S.: Another big shout out to Logan Lennon, who was instrumental in setting up Hightouch at NMG!
Fall G2 reviews are out! We’re thrilled to again win #1 in Reverse ETL and continue to push the boundaries for CDPs, winning dozens of badges for categories like fastest implementation and best ROI. 🏆 G2 Awards all based on customer reviews, so these mean a lot to us! Read what out customers have to say on G2: https://lnkd.in/eEzBJtHM
Collectors used Hightouch to launch a loyalty program and boosted engagement by 125% 📈 ”Every company wants to increase incremental revenue via customer loyalty, but the key to building super customers is personalization,” shared Mikey Osborn of Growth Marketing and Technology at Collectors. “That’s exactly what Hightouch unlocks for us—one platform to manage all of our customer data and one platform to orchestrate all of our campaigns.” To see how Collectors built their loyalty program—and cut campaign execution time down from a full month to just one day—check out their case study: https://lnkd.in/ePPdpR2g
Hightouch + Collectors hightouch.com
Hightouch reposted this

Go-to-Market Leader @ Hightouch | MarTech, AI, Data Products
1w
🤔 "This all sounds great... Who else uses your tool?" Marketing leaders everywhere rely on social proof to make confident technology purchasing decisions. They want to know they’re investing in products that their competitors and other innovative companies trust. If social proof is so important... why are so many SaaS customer pages terrible? We decided to change that. Check out our all-new customers page hightouch.com/customersSending a Friday shoutout to the amazing team of Gabriella Maffly, Laura Hacker, Taylor McPherson Michael Chan, and so many others for making it happen 🎨
We’re so excited to highlight Hightouch power user Savana Hughes in our Data Activator Spotlight 🎊 Savana is the Data Engineering Lead at Bokksu. She’s personally used Hightouch to build more than ONE HUNDRED audiences in Snowflake, which she syncs to tools like Klaviyo, Bloomreach, and Google Ads to power lifecycle and performance marketing. She’s living proof that the best data teams can directly impact marketing and the bottom line of a high-growth business. Congratulations, Savana, for your accomplishments so far! We can’t wait to see what you do next 🚀
Hightouch reposted this
Who is at Big Data LDN? 👋 I’m speaking today at 3:20PM in the Data & AI room, and we're at Booth 847 all day. Our talk will be on how to transform your data products (and ML/AI capabilities) into a revenue-driving marketing engine, highlighting Accor's journey across 40+ brands, 100+ countries, and 5000+ hotels worldwide. Plus, take the chance to meet some of our amazing team representing Hightouch here in London— Nikicha N., Suki Randhawa, Alexandre Paradelo, Robert Corfe, Ben W., Jimmy Simons
Hightouch reposted this
I need your help. My team is working on a calculator to help media teams truly measure the value of ad suppression—without the usual vendor fluff. We’re not building another cookie-cutter ROI calculator. Instead, we’re creating something that will genuinely help media teams: 1. Make an honest assessment of whether or not to invest in better ad suppression, and 2. Present a bullet-proof business case to their team. To get to those answers we have to answer a number of challenging questions, including: 🧮 How do you accurately predict wasted spend? 🔀 If you reduce that waste, where does the money go? 📈 How does that reallocation of spend impact performance metrics? 🏦 How does that impact financial outcomes? I’m looking for people who enjoy thinking about this from first principles - who can scrutinize every detail, tear apart every assumption, and tell us where the holes are. We’re building this for the community, so we will open-source the calculator and provide citations to every contributor when it’s officially published. Want to contribute? Check out the calculator and leave your feedback in the comments: https://lnkd.in/eqA6xDmx
Hightouch reposted this
We hear it all the time: “My CDP couldn’t actually get me the data I needed.” This isn’t the exception; it’s the rule. Traditional CDPs have rigid data models, so they work well out of the box in simple use cases where you just need to track website users and events. They break down for anything tailored to your business, like in-store purchases, data science models, or custom entities like pets or accounts.FabFitFun is a great example of this. They offer subscriptions for home, beauty, and fashion goods, and also enable one-off e-commerce purchases. Their CDP could track user behavior, but it couldn’t unify membership status and purchases to actually build a useful Customer 360. Their teams were hamstrung across advertising, marketing, and support by incomplete data. All of this data lived in their data warehouse. By switching to Hightouch, they were able to target advertising differently for active vs. expired members, personalize emails based on user purchases and traits, and unify customer support data across tools. Their results are incredible: ‼️ 2x increase in purchases for new members 💵 8% increase in sales from personalized emails ⏱️ Decreased average support ticket handling time by 1 minutePatrick Chouinard just wrote a blog about the failures FabFitFun hit with their traditional CDP, and how they fixed them by switching to Hightouch—it’s worth a read: https://lnkd.in/eg44YXc5
How FabFitFun Uses a Composable CDP to Increase Purchases hightouch.com

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Hightouch | LinkedIn (original) (raw)

Software Development

San Francisco, CA 19,044 followers

Activate your data for personalized marketing and business operations. Turn your data warehouse into a Composable CDP.

About us

Products

Hightouch

Customer Data Platforms (CDP)

Locations

Employees at Hightouch

Updates

Join now to see what you are missing

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