I/D.W | LinkedIn (original) (raw)

Design Services

Oakland, California 1,003 followers

As an integrated creative partner, we build brands and craft original content designed for impact.

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About us

I/D.W is an integrated creative partner. We build brands & craft original content designed for impact. The studio was founded in 2014 in Oakland, California, by partners with backgrounds in brand, film and editorial. We are an experienced & multidisciplinary team of brand strategists, art directors, designers, producers, and post-production specialists. Our capabilities span brand, creative, and post-production. From building identity systems to creating original photo & video content, each of our engagements starts with brand strategy and is seen through final execution by our team. We are purpose-led and impact-driven. We look to collaborate with visionary leaders & other creative teams that share our values. Our proudest work is built of mutual respect and commitment to the impact of our work in the world. Select clients: Axiom Space, CVS Health, HP, Levi Strauss & Co., Mighty Health, NPR StoryCorps, OMCA, ServiceNow, The Lawrence

Industry

Design Services

Company size

11-50 employees

Headquarters

Oakland, California

Type

Privately Held

Founded

2014

Specialties

Brand Research, Brand Strategy, Identity Systems, Brand Expression, Brand Messaging, Brand Guidelines, Content Strategy, Creative Development, Campaign Development, Digital Media, Social Media, Copywriting, Art Direction, Photography, Video Production, Post Production, Retouching, Color Correction, Motion Design, and Asset Management

Locations

Employees at I/D.W

Updates

I/D.W reposted this
Congratulations to George Whitesides on securing a new seat in Congress representing California’s 27th District, one of the latest races in the country to be called. Our close collaboration with George for his mainstage event at TED 2023 was a bring-it-on, multi-media sprint to show (not tell) the story of megafire, and the importance of cumulative solutions in solving immeasurable challenges. Here's what we learned from George, and we are grateful he is bringing it to Washington. ↗ Integrity Comes From Accuracy: Every graphic, data point, and clip of footage for the talk was sourced from real documentarians, cited by name, and fact-checked for authenticity. George's priority from day one. ↗ Action Requires Common Sense and Brilliant Ingenuity: Real solutions often balance simplicity with breakthrough ideas. George's talk combined historical images and subject matter expertise from the Forest Service and first responders with new technologies from leading fire tech companies. ↗ You Are the Company You Keep: Surrounding yourself with people who share your values amplifies success. Our collaboration included strategy, editing, and animation. George was the first one on each review call and the last to leave. We have the visionary doers Gabe Kleinman and Matt Weiner at Megafire Action to thank for the introduction. ↗ The Road is Long... But Right Now We Need Speed & Scale: The urgency of our climate challenge demands both immediate action and scalable approaches that can drive widespread change. We're thrilled George's TED talk has passed 1M views—but even more excited that his stage just got much bigger. 🌎
Congratulations to George Whitesides on securing a new seat in Congress representing California’s 27th District, one of the latest races in the country to be called. Our close collaboration with George for his mainstage event at TED 2023 was a bring-it-on, multi-media sprint to show (not tell) the story of megafire, and the importance of cumulative solutions in solving immeasurable challenges. Here's what we learned from George, and we are grateful he is bringing it to Washington. ↗ Integrity Comes From Accuracy: Every graphic, data point, and clip of footage for the talk was sourced from real documentarians, cited by name, and fact-checked for authenticity. George's priority from day one. ↗ Action Requires Common Sense and Brilliant Ingenuity: Real solutions often balance simplicity with breakthrough ideas. George's talk combined historical images and subject matter expertise from the Forest Service and first responders with new technologies from leading fire tech companies. ↗ You Are the Company You Keep: Surrounding yourself with people who share your values amplifies success. Our collaboration included strategy, editing, and animation. George was the first one on each review call and the last to leave. We have the visionary doers Gabe Kleinman and Matt Weiner at Megafire Action to thank for the introduction. ↗ The Road is Long... But Right Now We Need Speed & Scale: The urgency of our climate challenge demands both immediate action and scalable approaches that can drive widespread change. We're thrilled George's TED talk has passed 1M views—but even more excited that his stage just got much bigger. 🌎
What We Learned from Fyto's Demo Day: Bridging Tech and Trust, One Story at a Time Last month in Tulare, CA, the Fyto, Inc. Demo Day gathered over 100 dairy farmers to experience tech designed to transform their industry. But more than just a showcase, this event offered a rare chance to connect innovation with the wisdom of those who know the land best. Our team worked to document the day—and we learned an immense amount about the power of listening, the importance of trust, and the role of real stories in making technology truly meaningful for those it’s built to serve. Here’s what actually works: (Hint: it’s more than just tech) - Listening to the people who know the land best - Building real, human connections—trust moves faster than any rollout - Showing up to see the challenges and feel the stakes in person - Capturing the voices of those on the frontlines, in real-time - Sharing stories that connect the purpose to the people What doesn’t work: (Why many solutions fall short) - Going tech-first and people-second - Thinking insights can be purely virtual—problems solved in PowerPoint stay in PowerPoint - Ignoring the human element; if farmers can’t see the value, tech won’t change a thing That’s the power of Demo Days like Fyto’s—they’re more than a showcase. They’re a chance to listen, learn, and amplify the insights that shape resilient solutions. True impact starts here, where the tech meets the people who’ll put it to work.
I/D.W reposted this
Tiny Plants + Giant Robots Changing the World... Last month, we teamed up with the incredible visionaries at Fyto, Inc. to tell a story that is shaping the future of food. The extraordinary team at Fyto is harnessing the potential of Lemna—a remarkable aquatic plant that produces 7X more protein per acre than any land crop and thrives on animal waste, cutting greenhouse emissions by over 50%. Shooting on a visually endless (and sweltering) farm in Central California, we captured an anthem video series and created a media library to share this breakthrough innovation with the world. This is a preview of what we’ve built at IDW—and more to come on our multi-platform storytelling, video production, and targeted media offering focused on Earth Health and Human Wellbeing. Most importantly, thank you for becoming fast friends Fyto, Inc. Jason Prapas Wendy Smith Valerie Peng Arvind Chari John FarmerYour bold vision for the future and the farms that you support are an inspiration to us.
Tiny Plants + Giant Robots Changing the World... Last month, we teamed up with the incredible visionaries at Fyto, Inc. to tell a story that is shaping the future of food. The extraordinary team at Fyto is harnessing the potential of Lemna—a remarkable aquatic plant that produces 7X more protein per acre than any land crop and thrives on animal waste, cutting greenhouse emissions by over 50%. Shooting on a visually endless (and sweltering) farm in Central California, we captured an anthem video series and created a media library to share this breakthrough innovation with the world. This is a preview of what we’ve built at IDW—and more to come on our multi-platform storytelling, video production, and targeted media offering focused on Earth Health and Human Wellbeing. Most importantly, thank you for becoming fast friends Fyto, Inc. Jason Prapas Wendy Smith Valerie Peng Arvind Chari John FarmerYour bold vision for the future and the farms that you support are an inspiration to us.
I/D.W reposted this
Building on the success of last week's Oktane event in Las Vegas, we’re excited to share an edit of our recent global shoots for Okta, showcasing one of the most authentic and ownable brand campaigns in technology. By partnering with local creative teams and customers in cities around the world, we capture real stories that reflect the trust and ambition at the heart of Okta’s mission as the world’s identity company. This visual system goes beyond content—it’s a brand photo and video program rooted in authenticity and created entirely through original imagery. Thanks to the amazing team at Okta and our global creative collaborators: Juanita Richards, Kento Mori, Mathieu Richer Mamousse, and Roadwork Studio.
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Building on the success of last week's Oktane event in Las Vegas, we’re excited to share an edit of our recent global shoots for Okta, showcasing one of the most authentic and ownable brand campaigns in technology. By partnering with local creative teams and customers in cities around the world, we capture real stories that reflect the trust and ambition at the heart of Okta’s mission as the world’s identity company. This visual system goes beyond content—it’s a brand photo and video program rooted in authenticity and created entirely through original imagery. Thanks to the amazing team at Okta and our global creative collaborators: Juanita Richards, Kento Mori, Mathieu Richer Mamousse, and Roadwork Studio.
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Congratulations to Okta on a standout Oktane '24! As the world’s identity company, Okta secures digital interactions for billions globally. We’re proud to partner with Okta to bring the world into the brand, developing original and owned imagery & video that features customers and experiences around the globe. In a market where anonymous (and increasingly AI-generated) stock imagery is the standard, Okta stands apart by creating an ownable point of view—grounded in individual stories and trust.
When Identity meets innovation. Okta is on Sphere! #SphereVegas Sphere Entertainment Co.
1,003 followers
1mo Edited
After a decade of shared success at IDW and with great respect, we are excited to share the launch of made by humans a new company led by Leigh Okies and Kelly Clark. Building on a decades-long collaboration with Leigh as Creative Director at IDW and Kelly as Studio Director, Made by Humans is an independent studio of creative thinkers and makers. Please contact Made by Humans for brand strategy and design services. We invite you to check out the new site. IDW is proud to stand alongside made by humans and we look forward to their journey ahead.https://lnkd.in/gEnmXN2X
Made by Humans made-by-humans.studio
How can color become a key cast member in a global campaign? For Bose, their distinctive point of view on color and product design plays a starring role. We leaned into that vision, using precision retouching and integrated post-production to bring artistry into final finishing—honoring the unique vision of the creative and the incredible shots captured on-location. Our recent collaboration with Windy Films and Bose Corporation brought a bold, distinct point of view on color and movement to every frame of the new QuietComfort earbud campaign.
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I/D.W | LinkedIn (original) (raw)

Design Services

Oakland, California 1,003 followers

As an integrated creative partner, we build brands and craft original content designed for impact.

About us

Locations

Employees at I/D.W

Updates

Join now to see what you are missing

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