I/D.W | LinkedIn (original) (raw)
Design Services
Oakland, California 963 followers
As an integrated creative partner, we build brands and craft original content designed for impact.
About us
I/D.W is an integrated creative partner. We build brands & craft original content designed for impact. The studio was founded in 2014 in Oakland, California, by partners with backgrounds in brand, film and editorial. We are an experienced & multidisciplinary team of brand strategists, art directors, designers, producers, and post-production specialists. Our capabilities span brand, creative, and post-production. From building identity systems to creating original photo & video content, each of our engagements starts with brand strategy and is seen through final execution by our team. We are purpose-led and impact-driven. We look to collaborate with visionary leaders & other creative teams that share our values. Our proudest work is built of mutual respect and commitment to the impact of our work in the world. Select clients: Axiom Space, CVS Health, HP, Levi Strauss & Co., Mighty Health, NPR StoryCorps, OMCA, ServiceNow, The Lawrence
Industry
Design Services
Company size
11-50 employees
Headquarters
Oakland, California
Type
Privately Held
Founded
2014
Specialties
Brand Research, Brand Strategy, Identity Systems, Brand Expression, Brand Messaging, Brand Guidelines, Content Strategy, Creative Development, Campaign Development, Digital Media, Social Media, Copywriting, Art Direction, Photography, Video Production, Post Production, Retouching, Color Correction, Motion Design, and Asset Management
Locations
Employees at I/D.W
Updates
- How can color become a key cast member in a global campaign? For Bose, their distinctive point of view on color and product design plays a starring role. We leaned into that vision, using precision retouching and integrated post-production to bring artistry into final finishing—honoring the unique vision of the creative and the incredible shots captured on-location. Our recent collaboration with Windy Films and Bose Corporation brought a bold, distinct point of view on color and movement to every frame of the new QuietComfort earbud campaign.
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- I/D.W reposted this
Excited to share our collaboration on the latest product launch at Bose Corporation, working alongside Windy Films and IDW Post. We combined integrated motion and still post-production services, including color, retouching and VFX, to honor the visionary creative. In a world on the move, we focused on a bold point-of-view, blending seamless motion and still post-production against the dynamic backdrop of NYC. - Excited to share our collaboration on the latest product launch at Bose Corporation, working alongside Windy Films and IDW Post. We combined integrated motion and still post-production services, including color, retouching and VFX, to honor the visionary creative. In a world on the move, we focused on a bold point-of-view, blending seamless motion and still post-production against the dynamic backdrop of NYC.
- Compilation from a recent collaboration with a favorite team. Thanks to everyone that make the Okta project a success.
We're proud to share a recent collaboration between I/D.W and Okta, marking the first in a series of projects that transcend the conventional boundaries of a single photo and video shoot. Over the course of 10 distinctive user journeys, our still and video teams worked in tandem to capture a range of real-life moments, enabled by Okta’s seamless identity platform. I/D.W is helping Okta showcase the humanity of its global community, ensuring that every touchpoint, from expansive global campaigns to the immersive experiences of tradeshows and events, resonates with personal and human interactions. Identity, first. Thanks to the amazing team at Okta and our creative collaborators who brought this project to life: Hubert Shum, Devin Cornwall, Jono Heath, Becky Hui Chan, Mark Mahaney, Mary Pratt, Roadwork Studio. More about the project: https://idw.studio/cs/okta - We're proud to share a recent collaboration between I/D.W and Okta, marking the first in a series of projects that transcend the conventional boundaries of a single photo and video shoot. Over the course of 10 distinctive user journeys, our still and video teams worked in tandem to capture a range of real-life moments, enabled by Okta’s seamless identity platform. I/D.W is helping Okta showcase the humanity of its global community, ensuring that every touchpoint, from expansive global campaigns to the immersive experiences of tradeshows and events, resonates with personal and human interactions. Identity, first. Thanks to the amazing team at Okta and our creative collaborators who brought this project to life: Hubert Shum, Devin Cornwall, Jono Heath, Becky Hui Chan, Mark Mahaney, Mary Pratt, Roadwork Studio. More about the project: https://idw.studio/cs/okta
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Managing Principal at I/D.W
7mo
The antidote to doomscrolling? Start with creativity and solutions. What if every piece of journalism you read today focused on what’s working (or promising)? And each article elevated the tone of public discourse to build agency and hope. Last year, I had the pleasure of joining Solutions Journalism Network (SJN) to speak at a 2-day workshop alongside leading journalists and teams from print, radio, and digital newsrooms. SJN is a 10-year-old organization leading a global movement in journalism to focus on reporting responses to problems—and what we can learn from their successes and failures. Thank you to the amazing Cheryl Dahle, fellow Fast Company alumni, and new friend Bonnie Wan, best-selling author of The Life Brief. Here’s an article from the team at LBB (Little Black Book) about the gathering and what can happen when creativity meetings Solutions Journalism.https://lnkd.in/eHwJwAcK
What Happens When Creativity Meets Solutions Journalism? | LBBOnline lbbonline.com -
Managing Principal at I/D.W
10mo
This year’s Digital Media Licensing Association Conference brought together leaders from across the creative industry, from creators and technologists to the General Counsel for the US Copyright Office. The focus: Seismic Shifts in the future of media, DEI, tracking bias in AI, disinformation, studio operations, photojournalism, and thriving in a world of Gen AI. Not a small lineup for two dynamic days in San Francisco. Thank you to Mark Milstein for the invitation to speak on the future of the creative studio and to the Digital Media Licensing Association - DMLA for hosting the event. It was a pleasure to speak on a panel with Curren Calhoun from Gap Inc., Kelly Elaine Garthwaite of Red Bull, and Brad Malcolm, CA of EyeQ Imaging Inc. | Creators of Perfectly Clear. Our panel was moderated by the dynamic Thomas Ladefoged from Pixelz Inc. Want the highlights? Rebecca Meyer and I spoke about the event and the landscape of creativity and human connection in the world of Gen AI in a recent article from LBBonline - Little Black BookMore here: https://lnkd.in/ePvPH5WN
“Creativity and Human Connection in a World of AI Disruption” | LBBOnline lbbonline.com - We are excited to share the newly designed Altman Siegel Gallery website. Altman Siegel has brought world-class artists to the Bay Area since 2009. It’s been an honor to collaborate with Claudia Altman-Siegel and her team over the years and we are thrilled to be a part of this next chapter. See the new site: https://lnkd.in/gQe-R4Xt
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