LG Ad Solutions | LinkedIn (original) (raw)

About us

We’re a leader in helping brands find unduplicated reach across a fragmented TV landscape, and maximize return on ad spend. We bring together years of experience in delivering premium home entertainment products to consumers worldwide, with big data and Video AI designed to connect brands with audiences across all screens. Our platform brings together the two best TV industry leaders’ technologies and devices, to create one platform for activating and measuring media across connected TVs and digital video. Our actionable insights help marketers fine tune cross-screen campaigns in flight; and understand ad performance to optimize media buys. Advertisers now have a single source for LG CTV inventory, with one-stop planning, activation and measurement across all viewing platforms. With our premium LG smart TV ad inventory, combined with deterministic TV data from a broad range of smart TV brands, LG Ad Solutions stands out for its expertise in reaching both massive-scale and granular custom audience segments, and for helping brands understand business outcomes from TV.

Industry

Advertising Services

Company size

201-500 employees

Headquarters

Mountain View, California

Type

Privately Held

Founded

2013

Specialties

advertising, tv viewership data, tv advertising, analytics, consumer insights, attribution, market research, tv data measurement, retargeting, tv data, and tv insights

Locations

Primary
444 Castro St
Mountain View, California 94041, US
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500 7th Ave
New York, 10018, US
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Salarpuria Sattva Knowledge Court
G-Floor, Wing B, Office 2, Brookefield
Bangalore, Karnataka 560048, IN
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Aviation House, 125 Kingsway
London, England WC2B 6NH, GB
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12130 Millennium Dr
Los Angeles, California 90094, US
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1101 Perimeter Dr
Schaumburg, Illinois 60173, US
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1700 Lincoln Street
Denver, Colorado 80203, US
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Toronto, Ontario, CA
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Employees at LG Ad Solutions

Updates

17,852 followers
3d Edited
Is CTV living up to advertising's rich heritage? Great conversation today on the evolution of TV and the role CTV is playing at VideoWeek Roadmap from industry leaders like Helen Keelan of LG Ad Solutions, Emma Newman of PubMatic, Lindsey Clay of Thinkbox and David Evans of NBCUniversal. Key takeaways: 🔹 While the industry may over-complicate CTV, for viewers, it's simply "TV," regardless of delivery. 🔹 TV's power as a brand builder endures, with big brand moments continuing to resonate. 🔹New, interactive ad opportunities are paving the way for emerging advertisers and targeted, outcome-driven campaigns. Thanks for having us VideoWeek #VWRoadmap #Video #CTV #Advertising
👉 Need something good to listen to today? Check out Tony Marlow's episode on season 1 of The CTV Podcast!

VP, Strategic CTV Partnerships, Tubi (6 Month, Temporary Role, Supporting UK Sales Launch)
5d Edited
Wow, The CTV Podcast has now been downloaded over four thousand times, a massive thanks to everybody who has listened so far... 🙏 You can tune in here 🎧 https://lnkd.in/d2u29WVNA big thanks to each of our S1 guests also including: 🎙️ Mark Giblin from LightBox TV🎙️ Richard Brant from Vevo🎙️ Cadi Jones from Index Exchange🎙️ Rhys McLachlan from ITV🎙️ Emma Newman from PubMatic🎙️ Justin Gupta from Google🎙️ Tony Marlow from LG Ad Solutions🎙️ Sarah Lewis from ShowHeroes🎙️ Samuel Olive from Wavemaker🎙️ DJ Agahi from Sabio🎙️ Joe Evea from Titan OS🎙️ Catherine Slater Lofthouse from dentsuLooking forward to closing out our first season with some fantastic guests from Samsung Ads, Publicis Media, Adform, tvScientific,Yahoo & Publica by IAS.#CTV #AVOD #FAST #AdTech #Streaming
LG Ad Solutions reposted this

Head of Publishers & Programmatic Platforms at LG Ads | Digital Media and AdTech Leader | Mentor at Bloom UK, Media For All (MEFA) & Media Trust
5d
Thank you VideoWeek for the opportunity to share my thoughts on the growth of FAST channels and the exciting opportunities they bring for both advertisers and content owners. It was a pleasure discussing how these developments are shaping the #CTV landscape and fostering new possibilities for the industry.
Free ad-supported streaming TV is still seeing rapid growth says Ryan Afshar, Head of Publishers & Programmatic Platforms at LG Ad Solutions - in fact a recent Kantar study found FAST to be the fasted growing format within CTV. Part of this growth is down to an increase in quality. More high quality content is being distributed via FAST channels, while low performing channels are being pruned by FAST platforms. In this interview, Afshar describes other factors driving FAST's growth, and also explains the opportunities for advertisers and content owners within the space. Filmed at TV Rise 2024 in San Sebastian.
LG Ad Solutions reposted this

Co-Founder/Lead Analyst, TVREV
2w
🌟 𝑾𝒉𝒚 𝑪𝑻𝑽 𝒊𝒔 𝑹𝒆𝒕𝒂𝒊𝒍 𝑴𝒆𝒅𝒊𝒂’𝒔 𝑵𝒆𝒘 𝑷𝒐𝒘𝒆𝒓 𝑪𝒉𝒂𝒏𝒏𝒆𝒍 Retail Media and CTV are creating powerful synergies, giving brands new ways to engage and convert. “With 40 million LG Smart TVs in the US, LG Ad Solutions offers retail media advertisers a platform to connect with a highly engaged audience, leveraging both first- and third-party data for precise targeting and measurable results,” says Serge Matta, President of Global Ad Sales at LG Ad Solutions. LG’s approach enables brands to deliver personalized messaging that captures attention and drives real-world actions like store visits and online sales. As CTV ad formats evolve, brands are positioned to engage consumers in innovative ways that resonate both on-screen and at the point of purchase. Is CTV the ultimate stage for retail media? #CTV #RetailMedia #LGDownload the free report from me and Michael Shields to learn more.https://lnkd.in/gh_6k-YX
Retail Media On CTV 2024 — TVREV tvrev.com
17,852 followers
2w Edited
As Week 1 continues in the U.S. Presidential Election, political marketers are racing to reach and turn out every voter.☑️ Connected TV (CTV) bridges broadcast and digital and can reach all voter groups, offering the scale and precise targeting essential for impactful, last-minute outreach. 🔔 Reminder: It’s not too late to leverage LG’s 40 million U.S. Smart TVs to reach contested races in states and districts at competitive rates. Reach out for help to make the last days count! https://hubs.ly/Q02WsxnP0 #politicaladvertising #CTV #2024USElection
LG Ad Solutions reposted this

VP International at LG Ad Solutions
2w
Big thanks to Elena Giovanetti for hosting a fantastic discussion at IAB’s Intersections - we looked at all angles of advanced tv, focussing on the Italian market with two experts Alessandro Cottino & Davide Costantino! Key takeaway for me: while there are important nuances and characteristics in every market, TV’s evolution through the advent of improved connectivity, better smart tv OS experience, and the increasing uptake of streaming is a universal trend. È stato veramente un piacere!
Our very talented Head of Events Xhemile Poley joined a powerhouse lineup today at Brand Innovators Trade Marketing Summit this morning. Her advice to companies when building out experiential events that stand out: Take a step back and focus on the why? It’s simple but so crucial in the process and don’t get distracted by all the shiny things because it’s so easy to lose sight of your end goal. Be true to yourself, your brand and most importantly your budget, and don’t be afraid to be different.

59,535 followers
2w Edited
At our Trade Marketing #BISummit hosted by Roku in New York, we took a deep dive into the world of tentpole activations, from high-level strategic vision to hands-on execution. Industry experts Digitas North America's Stephanie Gilbert, LG Ad Solutions' Xhemile Poley, Roku's Jordan Rost, and TikTok's Kimberly W. led an insightful discussion, offering a blueprint for making tentpoles impactful and memorable. Moderated by our very own Rick Song, the panel unpacked best practices, real-world case studies, and the future of major tentpole events for brands looking to drive powerful engagement. 📢SUBSCRIBE to our Brand Innovators On Stage YouTube Channel! Stay up to date on all the best stage content!: https://lnkd.in/ev-8_iMX #Marketing #Innovation #MarketingInnovation #Trade #TradeMarketing #Brand #BrandMarketing #Roku #NewYork #NYCommunity #Digitas #LGAdSolutions #Tiktok #Tentpole #TentpoleActivation #OnsiteExecution #StrategicVision

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