Loftie | LinkedIn (original) (raw)
Design
New York, NY 1,806 followers
A wellness company committed to creating stylish, innovative products that help people rest, relax, and recharge.
About us
Loftie is a wellness company committed to creating stylish, innovative products that help people rest, relax, and recharge. We focus on supporting healthy sleep because it is one of the most critical elements for physical, mental, and emotional wellbeing, yet also one of the most undervalued. We take a mindful approach to technology, using it to inspire refreshing action rather than endless distraction, and we take a thoughtful approach to design, because any object you bring into your life should be as beautiful as it is beneficial. Our products have won numerous awards including Real Simple’s 2022 and 2021 Sleep Awards; Women’s Health Healthy Sleep Awards 2021; Fast Company’s Home Innovation Awards.
Industry
Design
Company size
2-10 employees
Headquarters
New York, NY
Type
Privately Held
Founded
2018
Locations
Employees at Loftie
Updates
- We're #hiring a new Graphic Design Intern in New York, New York. Apply today or share this post with your network.
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1,806 followers
3mo Edited
Yesterday we hosted an impressive group of panelists from Duolingo, #HALFTHESTORY#HALFTHESTORY, Make Believe Works , and Loftie to discuss the importance of Designing for Digital Wellness. While this event was part of #NYTechWeek, the takeaways are relevant to anyone and any organization looking to improve consumer relationships with tech. Here’s what we learned: 📵 Healthy Digital Habits Start with Healthy Routines: get your phone out of the bedroom and try to create friction in your current relationships with tech. ⭐ Align Your Mission to Business Goals: the most important decision a company can make is to ensure their mission and business goals are aligned. This enables them to create engaging, non-addictive products. 🖥 AI Enables “the Good” at Scale: in the case of learning, for example, AI helps personalize experiences at scale while also making them more accessible. 👭 Tech Can Inhibit Vulnerability: there's a real need to create human connection and enable vulnerability. This is a critical piece of the design process for any product or service. 🔆 The Future of Designing for Digital Wellness requires consumers to change their behavior by paying closer attention to how much content, how many apps, how many notifications, they're consuming. Brands must create clear operating principles to meet real user needs. A big thanks to our moderator and panelists: Carleigh Ferrante, Larissa May, Ben Swire, Karl Channell and Matthew Hassett for sharing their insights as part of this important discussion! - We're #hiring a new Intern: Social Media Strategy and Management in New York City Metropolitan Area. Apply today or share this post with your network.
- We're looking for a performance marketing star to take the helm at Loftie. Our ideal candidate is a creative strategist who's also comfortable drawing conclusions from data on ad dashboards on Google and Meta. You'll be joining an awesome creative and marketing team with Samantha Chun Abbey Phaneuf Elizabeth Fabiani Rooney and Lin Tyrpien.
Join our team! We're #hiring a new Performance Marketing Manager in New York. Apply today or share this post with your network. - Join our team! We're #hiring a new Performance Marketing Manager in New York. Apply today or share this post with your network.
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1,806 followers
6mo Edited
Excited to share that Loftie Clocks and Lamps are making a splash in hospitality. In addition to being in every Equinox massage treatment room across their 100+ clubs, our award-winning Loftie Clock can now be found in over 500 hotel rooms around the world. It’s no secret that guests’ sleep quality is a growing priority for hotels. We’re proud to be in both boutique hotels and global brands, including Hilton Hotels & Resorts, Marriott Hotels, Hyatt Hotels Corporation, and Kimpton Hotels & Restaurants. We’re excited to continue supporting our hotel partners on their mission to help their guests get five-star quality Zzz’s. We provide a genuinely relaxing and effective wake-up and wind-down experience, with our two-phase alarms, white noises, meditations and audio content that can be customized to each property. If you’re interested in learning more, send us a note or check out our recent features on USA Today and Good Morning America in partnership with the lovely Hotel Figueroa in LA! Reach us here: https://lnkd.in/eGU8KZ-7 https://lnkd.in/dursspxc
Sleep tourism on the rise: Luxury hotels tap into sleep trends to attract guests goodmorningamerica.com
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