Moloco | LinkedIn (original) (raw)

Advertising Services

Redwood City, California 40,556 followers

Machine learning-powered performance advertising solutions.

About us

Moloco’s mission is to empower businesses of all sizes to grow through operational machine learning. With Moloco’s machine learning platform for growth and performance, every app publisher, commerce marketplace, and streaming business can now unlock the value of their unique, first-party data. Moloco Ads enables performance marketers to scale user acquisition for mobile apps through our advanced machine learning models. Moloco Commerce Media enables retailers and marketplaces to build their own ads business with a flexible solution that delivers relevance, results, and automation for scaled and streamlined ad operations. Moloco Streaming Monetization enables streaming media companies to revolutionize their monetization strategy by building an outcomes-based ads business that delivers relevancy for users and results for advertisers. Moloco was founded in 2013 by a team of machine learning engineers and has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore.

Industry

Advertising Services

Company size

501-1,000 employees

Headquarters

Redwood City, California

Type

Privately Held

Founded

2013

Specialties

Google AdX, BigQuery, Machine Learning, Programmatic Advertising, Adtech, Advertising, Retail Media, DSP, and Demand Side Platform

Locations

Primary
601 Marshall St
FL 5
Redwood City, California 94063, US
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1203 114th Ave SE
Bellevue, WA 98004, US
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600 California St FL 11
San Francisco, CA 94108, US
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Singapore, Singapore 189677, SG
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636 Gangnam-daero 2F,
Gangnam-gu
Seoul, Seoul 624, KR
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A-PLACE Shimbashi Eki-Mae 7F,
1-12-9 Shimbashi, Minato-ku,
Tokyo , Tokyo 105-0004, JP
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42-46 Princelet St.
Spitalfields
London , GB
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Unten den Linden 40 10117
Berlin, DE
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Employees at Moloco

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Updates

40,556 followers
2w Edited
At Moloco, it's our mission is to bring Machine Learning to businesses of all sizes across all industries, making the potential of AI accessible to everyone. Be part of the future and join Moloco today! Check out our open positions here: https://lnkd.in/gsSnZ862 #Hiring #MachineLearning #MolocoCareers
Transforming e-commerce through strategic retail media initiatives 🚀 In a recent interview, commerce media expert Jason Bagg shared how his team implemented a scalable retail media platform in just 3 months. Discover key insights on: - Evaluating build vs. buy tech solutions - Balancing customer experience with ad performance - Leveraging machine learning for ads optimization Read the full interview with Jason Bagg here: https://lnkd.in/g7XNAWHT
Unlock 3 Key Paths to Sustainable Growth for Real Money Gaming Apps 🎮💰🚀 With nearly two-thirds of users spending their time outside big tech platforms like Google and Meta, are you truly reaching your full audience? At #G2E, RMG experts Brian Murphy at AppsFlyer and Anthony Francis at Moloco shared their insights on scaling user acquisition and retention for sustainable growth. 💡 Discover how to: ✅ Leverage mobile apps for better user engagement ✅ Harness first-party data for precise ad targeting ✅ Partner smartly to navigate the evolving mobile landscape Get the full insights from the panel and see how Moloco’s expertise is driving results for RMG apps 👇 Read more: https://bit.ly/4fxldvN
40,556 followers
4d Edited
📲💡 App marketers: What if you could unlock more growth from users who already know your app? 🤔 While acquisition often gets all the attention, re-engagement is the game-changer for turning installs into lasting loyalty and growth. Our latest blog explores how marketers can: ✅ Reconnect with high-intent users and prevent churn ✅ Lower user acquisition costs by re-engaging familiar audiences ✅ Boost lifetime value with data-driven remarketing strategies Check out our blog to see how Moloco’s Re-engagement solution can keep your app top of mind. Learn more 👉 https://bit.ly/3CjZYie
🎮 Building your 2025 mobile gaming ads strategy? Moloco's latest industry report, “𝗕𝗲𝘆𝗼𝗻𝗱 𝗕𝗼𝗿𝗱𝗲𝗿𝘀: 𝗠𝗼𝗯𝗶𝗹𝗲 𝗚𝗮𝗺𝗶𝗻𝗴 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗿 𝗚𝗹𝗼𝗯𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵,” helps gaming app marketers find an edge in their global expansion efforts. Our research shows that: 📱 There's a tendency for mobile gaming marketers to focus on familiar regions — for instance, U.S.-based marketers allocate 60% of their UA spend to North America alone. 📈 High-value users are located worldwide — marketers can customize the report by genre and operating system to understand where high-value users are located. 🎯 The name of the game for marketers is finding high-value users at the most efficient cost — this report dives deep into this relationship, revealing new markets of efficient growth. Explore the full interactive data visualizations and find opportunities to build your winning app marketing strategy ➡️ https://lnkd.in/gJ4ERchQ
40,556 followers
1w Edited
The holidays aren't just about shopping — new devices bring new gamers, making it a crucial time for user acquisition. Mobile gaming sees a surge in players, and the next few months are key for growth. Our analysis of billions of in-app ad bid requests shows the opportunity window across three phases: 🎃 Pre-Holiday (Oct - Late Nov) Japan & UK lead in early UA Ideal for soft-launching holiday campaigns 🦃 Peak Holiday (Late Nov - Dec 25) CPMs drop in the US, rise in Germany into NYE Perfect for seasonal events & IAP promotions ⭐ Post-Holiday (Dec 26 - Mid Jan) Fresh installs, high engagement, and lower acquisition costs globally — perfect for scaling campaigns. Want more insights to optimize your holiday strategy? Check out our full gaming trends analysis: https://lnkd.in/gByMqBvB
Leading the Way in Gaming & User Acquisition with Data-Driven Insights 🌍 Thank you Addict Mobile for featuring our “Beyond Borders” report! In our latest interactive report, we highlight how mobile gaming marketers can effectively enter new markets, tailor campaigns to local preferences, and maximize the impact of their marketing spend. Our Beyond Borders report is a must-read for anyone looking to stay ahead in the competitive mobile gaming landscape with insights into global gaming trends. Access our free interactive report here ➡️ https://lnkd.in/gqzDW2CU
💸 Where does mobile #gaming #UA spend go? Over 70% is concentrated in just 10 countries, with a massive 40% going to the U.S. Why? Marketers tend to prioritize regions they know well and where they've seen consistent returns. 📈 🤔 But is it the best strategy? This intense focus on a few regions means higher competition and costs. 🌍 What if there’s untapped growth waiting in emerging markets with lower competition and more affordable user acquisition? Explore more in Moloco’s latest Beyond Borders report, packed with insights for global growth in mobile gaming! 📊 Mateo Andres Delgado
As the holiday season approaches, publishers have a unique opportunity to capitalize on increased user engagement and heightened ad demand. But how can you ensure your app is fully optimized to capture this surge and maximize ad revenue? Industry experts, including John Wright, VP of Mobile Games at Kwalee and Felix Braberg, Ad Monetization Consultant, have shared the essential strategies to succeed during this peak season. Here are four strategies you can implement to maximize revenue Learn more 👉https://lnkd.in/gqdgF_xJ
Join our upcoming live webinar, co-hosted with AppsFlyer, on November 19th at 10AM PT. Priya Bhasin, Director of Product AI/ ML at Moloco and Gil Or, Product Manager at AppsFlyer will provide an in-depth look at: ✅SKAN adoption trends ✅Tips for scaling iOS campaigns ✅SKAN Conversation Studio templates + industry specific recommendations ✅A live demo of the latest features and tools Don’t miss this opportunity to gain valuable insights from industry leaders and enhance your iOS campaign strategies. Register now to secure your spot and stay ahead with the latest SKAN innovations! https://lnkd.in/gU7dEr_S
Guru Game, a pioneering mobile game developer based in Singapore, sought a solution to enhance revenue generation from its older demographic. By integrating Moloco’s in-app bidding SDK, they successfully boosted monetization and streamlined ad management. Key achievements: 📈 5% increase in ARPDAU within a month 🏆 Top 5 in-app bidding ad network 🔄 100% of apps transitioned to Moloco’s SDK Moloco’s in-app SDK helped Guru Game access high-quality advertisers, increase competition, and scale revenue — all without the time-consuming management of a waterfall approach. Read more about how this partnership is revolutionizing Guru Game’s monetization strategy and find out what Hao Li, Head of Monetization at Guru Game thinks of their partnership with Molco.https://lnkd.in/gVBxH2qa #InAppBidding #RevenueGrowth #AppMonetization #SDK

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Moloco | LinkedIn (original) (raw)

Advertising Services

Redwood City, California 40,556 followers

Machine learning-powered performance advertising solutions.

About us

Locations

Employees at Moloco

Updates

Join now to see what you are missing

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