Neon | LinkedIn (original) (raw)
Software Development
San Francisco, CA 1,532 followers
We build commerce tools that help game developers become enduring brands. We're hiring: https://jobs.ashbyhq.com/Neon
About us
Neon exists to accelerate the games industry’s shift from a platform oligopoly to a competitive marketplace, and help every game creator become an enduring brand. Our team comes from the best companies in gaming, fintech and e-commerce and is backed by Thrive Capital, a16z Games, Renegade Partners, Griffin Gaming Partners, SciFi VC, and Ribbit Capital.
Industry
Software Development
Company size
11-50 employees
Headquarters
San Francisco, CA
Type
Privately Held
Founded
2022
Specialties
mobilegames, fintech, payments, ecommerce, d2c, videogames, and merchantofrecord
Locations
Employees at Neon
Updates
- Thrilled to welcome Andrew Dubatowka 🔜 PGC London to the Neon team! ✨ Andrew leads marketing at Neon and brings experience from Sanlo, Visa and AdColony. We're excited to have him on the team and to help us achieve our ambitious goals 💪 Please join us in giving Andrew a warm welcome -- drop a 👋 or a comment below to say hi!
- This year has been transformative for gaming, and for us at Neon. We've seen firsthand how D2C is reshaping the way game studios grow. In our latest blog post, Neon's Head of Product, Priya Nakra, is sharing our biggest learnings from 2024, including: 🔑 How studios are driving up to 35% of revenue by building direct player relationships. 🛠 Why success in D2C requires the right tools, offers, and localized experiences. 🌍 How localized payment options are unlocking global growth across 45+ markets. Whether you're just exploring D2C, or scaling your strategy, these insights can help your studio stay ahead. 👉 Read the blog here: https://lnkd.in/g7FR_UKvHave questions or want to explore D2C for your game? Reach out at partnerships@neonpay.com!
- 🚀🚀 We're endlessly proud to help some of the best studios in gaming pursue their ambitions of becoming more independent, enduring, direct-to-consumer brands, and couldn't do what we do without the support from the world's best VCs in fintech, gaming and e-commerce: Thrive Capital, Renegade Partners, Ribbit Capital, SciFi VC, Griffin Gaming Partners and A16Z GAMES SPEEDRUN. We started Neon almost three years ago with the mission of accelerating the games' industry evolution to a more open, fair and competitive ecosystem, and we're just getting started. A big thank you to Dean Takahashi and the wonderful team VentureBeat for helping share our story. #startups #gaming #neon #d2c #payments #mobilegames https://lnkd.in/gvD6pQDp
Neon raises $14M to build direct-to-consumer stores for games https://venturebeat.com -
1,532 followers
2mo Edited
📣 Our CEO Chris had a chance to meet with Naavik’s Alexandra Takei last month to chat all things gaming D2C and share critical lessons learned after 3 years building with some of the best game makers in the business. 📨 Want to learn more? Drop us a line at partnerships@neonpay.com#d2c #payments #ecommerce #neonpay #appstores
Director & Producer @ Ruckus Games | Show Host @ Naavik Gaming Podcast | Forbes 30 Under 30
2mo
🗞️ A new paradigm is upon us! WEB SHOPS ARE ALL THE RAGE. App store policies have finally evolved to give developers more choice and control over how games monetize than ever before. In 2021, Epic Games led the charge against Apple's 30% platform fee and this month, major headway was made in the recent Epic v. Google filings (pending, of course, Google's appeal). The core premise is gatekeepers like Apple and Google are extracting more value from games not tantamount to the value they provide and have intentionally siloed competition for alternative app stores or payment methods. This has led to the rise of the "webshop", i.e. Shopify for games. Chris Faught and his team are building Neon, a direct-to-consumer platform for payments and fully customizable storefronts. Neon is live in 43 countries and is currently working with Theorycraft Games, Space Ape Games, PerBlue, Metacore, and many more! And yes, they do charge. It's just not 30%. We Discuss: 💵 The Payment Stack in Gaming How does this actually work? What are payment gateway fees? What is a Merchant of Record? How do payments differ by geo or platform? 📏 Store Policies and Regulations What are the rules and regulations that usually trip a studio up? What are the consequences of breaking the rules? Key regulatory changes that have happened in the past 2 years. How are large companies like Take-Two, Playtika, and Scopely capitalizing on these changes? 🧮 Neon What is being built? What makes Neon different than other web payment providers? 💡 Web Payments: Who and Why? Craig Chapple at PocketGamer.biz interviewed Justin Sacks and quoted that shifting 25% of a mobile DAU to a webshop could lead to an 8% increase in profitability. But is it all about cutting costs and margin expansion, or is there something else? Are there games that shouldn't use a web payment provider? When is the right time? Listen to the full episode on Naavik's Spotify, Apple, or YouTube in the comments. #videogames #webshops #d2c -
Co-founder & Managing Partner at Naavik
5mo
For the first time in our industry, app store policies have evolved to give developers more choice and control over how we monetize our games than ever before. The presence of D2C payments in gaming is only rising, and naturally, so is the competition. But for Naavik, there is one provider that particularly stood out -- Neon! What exactly stood out? Here are my top three things: #1: An ambitious mission to redefine revenue for game developers -- "We build commerce tools that help game developers become enduring brands." #2: Fully-customizable webshops that leverages best practices from the broader ecommerce industry, so as to ensure the player journey between game and web purchase is seamless, personalized, and conversion-optimized. #3: As ‘merchant of record’ (which is critical to be), Neon handles payments, tax, fraud, and support so that players can buy how they want. Today, Neon is trusted by some of the biggest names in gaming. And we're glad to welcome Chris Faught and his highly experienced team (Apple Pay, Shopify, Stripe, Supercell, Affirm etc.) as the newest partner of our Open Gaming Research Initiative! Also, a big thank you to Alexandra Takei for putting Neon on our radar. If you'd like an intro, DM or comment. And learn more about Neon here: https://lnkd.in/eqMH6-Yu
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