The NAI | LinkedIn (original) (raw)

About us

Founded in 2000, the NAI (Network Advertising Initiative) is the leading self-regulatory association exclusively focused on third-party advertising online and in mobile. With nearly 100 members, just about every Internet ad served in the US involves the technology of one or more NAI companies. These third-party services are crucial for a diverse Internet ecosystem and digital economy as they help to facilitate the dynamic, free, ad-supported Internet that consumers love and expect. But privacy and consumer trust are also crucial. The NAI's role, therefore, is to ensure the health of the online ecosystem by maintaining and enforcing high standards for data collection and use in interest-based advertising on desktop, mobile, and beyond. With buy-in and support from our member companies, the NAI sets the bar for consumer privacy through a body of self-regulatory policies and through a robust compliance enforcement program that helps members live up to our high standards, but holds them accountable when they don't.

Industry

Non-profit Organizations

Company size

2-10 employees

Headquarters

Washington, DC

Type

Nonprofit

Founded

2000

Specialties

Interest-Based Advertising and Self-Regulation

Locations

Employees at The NAI

Updates

We deeply appreciate the foundational role Dave Zinman and many others played 25 years ago in making the NAI's work possible. Thank you! 🙏

Business Builder and Father of Four
1w Edited
25 years ago today, I found myself standing in front of the FTC and Dept of Commerce, ready to testify in a packed room filled with press, policymakers, and industry leaders. 😬 Let me tell you, I was nervous. There was a lot at stake. The digital advertising industry was under scrutiny, and there was serious concern about how online data could be used, especially after the announcement of Doubleclick’s attempt to acquire Abacus. 🚨 I was also at the beginning of my professional career, as co-founder of AdKnowledge, a company that built the first ad server, and hadn't been on a stage like that before. On that day, alongside leaders like Daniel Jaye, Lyn Chitow Oakes, and others, we announced the formation of the The NAI (Network Advertising Initiative) — a self-regulatory body designed to protect consumer privacy while allowing the digital advertising industry to grow. We were there to prove that we could responsibly manage privacy concerns without draconian government intervention. 🌐🛡️ Looking back, it’s amazing to see how far we've come. The NAI principles became one of the bedrock foundations that allowed the industry to flourish. Back in 1999, digital ad spend was around 5billion.Lastyear,itwasnearlyastaggering5 billion. Last year, it was nearly a staggering 5billion.Lastyear,itwasnearlyastaggering500 billion! 📈🚀 Most of what happened since was positive -- this initiative helped build the framework for a thriving digital ecosystem that powers the free and open web and app ecosystems we have today. Consumers all around the world benefit from free content, communication and capabilities that were enabled by the growth of digital advertising. But let's be honest, privacy issues remain, and maintaining the balance between industry and consumer interests has gotten even harder. We struck the best balance we could back then and I’m deeply grateful for the collaboration of everyone involved in those early days. The continued centrality of the NAI in the industry is our validation. 🙌 Here’s to the past 25 years, and here’s to the future of this ever-evolving industry. 🎉💡 #DigitalAdvertising #PrivacyMatters #Throwback
25 years ago, the Network Advertising Initiative was announced at the Public Workshop on Online Profiling, hosted by the FTC and the Department of Commerce on November 8, 1999. We are proud of the progress we've made over the years and the evolution of our organization. A lot has changed, though some things have remained the same. As we look ahead to 2025, we are excited to celebrate 25 years of the NAI. Stay tuned for major announcements and impactful changes as we usher in a new era of self-regulation and privacy in AdTech.
Welcome to the NAI! We are excited to work with this great team! 🚀
🎉 PurpleLab is now a proud member of The NAI 🎉 This recognition reinforces our commitment to privacy and compliance, especially as healthcare advertising grows into a digital powerhouse. 💥Our advertising vertical has been on fire in 2024! This year alone, we’ve: 🚀 Launched Audience Builder – a tool designed to simplify HCP & DTC audience planning for healthcare advertisers. 📊 Rolled out a suite of measurement APIs: Audience Quality, Script Lift, and Script Measurement – all about making those data-driven decisions easier and more impactful! 🤝 Welcomed 17 new clients across tech, agencies, and media, including some of the biggest names in health agencies and DSPs! 👥 And to keep up with this growth, we welcomed Colin Jacobsen as VP Product, Advertising, and Scott Ronay as VP Sales, Advertising! Proud to continue building a privacy-safe, data-driven future for healthcare advertising with NAI at our side. 🌟Mark Brosso, Russ C., Theodore Sweetser, Halee Graham, Isabelle Cohen, Kyle Armstrong, Robert Lich, James Walters, Scott Vinyard, Lauren Rosenberg, Molly Laterza, Robert Comyns #PurpleLab #HealthcareData #DigitalAdvertising #NAI #DataPrivacy #HealthcareAdvertising🔗 https://lnkd.in/dSDEyVfW
Byron Tau once again shines a light on unexpected and unreasonable uses of consumers’ precise location data. The NAI’s Voluntary Enhanced Standards for Precise Location Information Solution Providers (Enhanced Standards; see here: https://lnkd.in/gWey7jZm) prohibit the use, sale, and transfer of U.S. consumer precise location information related to sensitive points of interest (including reproductive clinics and mental health institutions), and they also restrict participating companies from sharing this data for law enforcement or national security purposes, except when needed to comply with a legal requirement. The NAI urges all location data providers to adopt these Enhanced Standards! You can also read more about the NAI’s longstanding leadership promoting robust location data privacy practices (https://lnkd.in/e_hPaNXY).
A new investigation reveals that mobile phone location data isn’t as anonymous as companies claim. A phone-tracking tool used by law enforcement claims to anonymize data, but it can actually expose people’s identities and private moments, raising serious privacy concerns in a largely unregulated market. https://lnkd.in/gzpkmay7
8,905 followers
1mo Edited
Can marketers deliver better outcomes while prioritizing sustainability, growth and culture? Our President & CEO, Leigh Parsons Freund, joined Compliant's Jamie Barnard and FEDMA's Enrico Girotto on the panel titled "The Future of Marketing: Balancing Profit, Purpose, and Ethics" at the edaa Summit in London today to answer this and many other future-centric question. Thanks for the opportunity to be part of this important discussion 👏
8,905 followers
2mo Edited
Yesterday, the California Privacy Protection Agency released its second enforcement advisory, “Avoiding Dark Patterns: Clear and Understandable Language, Symmetry in Choice,” (https://lnkd.in/eZjQJEGK). The NAI welcomes the CPPA's attention to dark patterns, as we have long focused on providing clear notice and control safeguards in data collection. In response to this development, we are highlighting our Best Practices for User Choice and Transparency, which were released in May 2022. In addition to detailing notice and control best practices, the report also evaluates the legal landscape at both the state and federal levels, offering guidance to enhance transparency and user choice in the handling of consumer data. “The use of dark patterns deceives consumers, conflicting with our core values of privacy, trust and accountability,” said Leigh Parsons Freund, NAI President and CEO. “Our members are committed to implementing best practices for user choice and transparency, like using concise language, fully disclosing data collection practices, and making it easy for consumers to exercise choice.” Find the NAI “Best Practices for User Choice and Transparency” report here: https://lnkd.in/ecECGnkN
NAI’s Best Practices for User Choice and Transparency Help Companies Avoid “Dark Patterns” in Tailored Advertising - NAI: Network Advertising Initiative thenai.org
We're #hiring an Assistant/Coordinator, Communications in Washington, DC. Know anyone who might be interested to contribute meaningfully to a fast-paced trade association and work with a fun team? Apply today or share this post with your network.
We're #hiring a new Counsel, Accountability and Policy. Apply today or share this post with your network.
Vice President, Public Policy at Network Advertising Initiative (NAI)
4mo
Happy UOOM Day! While many Americans are off for Independence Day break, companies across the digital advertising industry shouldn't forget that as of today, July 1, 2024, Colorado begins requiring Global Privacy Control (GPC) as an authorized Universal Opt-Out Mechanism (UOOM)! https://coag.gov/uoom/. Thanks to Phil Weiser for running a thorough process to evaluate and recognize authorized UOOM implementations!
Universal Opt-Out Shortlist coag.gov

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