NielsenIQ | LinkedIn (original) (raw)

About us

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View(TM). NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.

Industry

Information Services

Company size

10,001+ employees

Headquarters

Chicago, Illinois

Type

Privately Held

Founded

1923

Locations

Employees at NielsenIQ

Updates

We’ve been working with AI before it was a “thing.” With a proven track record of leveraging AI to analyze and model data at scale, we deliver 90% data accuracy. In the fast-changing world of consumer intelligence, data quality makes a difference. Hear more about it from our SVP, Architecture and Innovation, Zu Khoja, below. And find out more in our white paper here: 📃👉 https://lnkd.in/eNqBHdr4 #AI #MachineLearning #DataAnalytics #NIQFullView
Curious to know how DETERMINED consumers are in this economy? Carman Allison, our VP of North America, spilled the tea on stage at the North American Tea Conference this week on the state of the consumer and a sneak peek into our #Guideto2025. (Thank you to Tea and Herbal Association of Canada!) In times of uncertainty, consumers are brewing a new strategy... Determined and resilient, consumers face a mixed bag of socioeconomic change. While some pressures have lifted, there is looming uncertainty around geopolitical crises, economic stability and environmental health. They're redirecting their spending towards what matters most – a true shift from cautious to intentional consumption. Download the global report to find out more, here: 👉 https://lnkd.in/eFxXTMzR #ConsumerTrends #MarketTrends #ConsumerOutlook
🤝Collaboration is key for retailer growth and innovation Trying to navigate this new era of collaboration? Read this insightful article with NIQ’s Michael McLaughlin, President of International Retail, and Petros Petropoulos, SVP North America Retail Strategic Initiatives, who answer the retailer questions you have! This is a must read take a look at the full article here 👉 https://lnkd.in/euyKCarM #RetailTrends #SupplierCollaboration #Partnerships #RetailInnovation
🤝 The future of retail is here, and collaboration is at the heart of it! To better understand this new era of collaboration, we spoke with NIQ’s Michael McLaughlin, President of International Retail, and Petros Petropoulos, SVP North America Retail Strategic Initiatives. In this fascinating article, they address many of the questions retailers routinely ask us. Whether it's sharing data, co-developing innovations, or enhancing the customer experience, collaboration is driving growth and innovation like never before. Check out the full blog here: https://lnkd.in/ewdmDCu2 #RetailInnovation #retailsuppliercollaboration #Partnerships #retailtrends
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Only 3 days to register! Don’t miss out on this exclusive GfK event, where experts share data-backed insights on the products, channels, and business models driving growth in Tech & Durables today. Register now: https://lnkd.in/eCQunTUe #TechInnovation #RetailTech #SmartManufacturing #ConsumerInsights
There are only 5 days until the Q3 2024 State of Tech & Durables live event! Secure your spot before it’s too late — register for October 1 at 3pm CET or October 2 at 10am CET and be first to discover the innovations driving growth. We’ll unpack: ● Which products are outperforming and why ● The retail strategies proven to drive growth ● The channels today’s consumers trust most ● Cutting-edge business model innovations Don’t miss this opportunity to gain insights that keep your business competitive. Reserve your spot today: 👉https://lnkd.in/eCQunTUe #TechInnovation #ConsumerInsights #RetailTech #SmartManufacturing
🥛 Lactose-Free Dairy Milk is Leading the Charge! Lactose-free dairy milk is now driving growth in the lactose-sensitive segment, outpacing even non-dairy alternatives that thrived during the plant-based protein boom. Consumers are making bold choices and choosing lactose-free dairy milk for reasons beyond just price. Dive into the latest insights from NIQ’s VP, Food Insights Lead, Chris Costagli and see why lactose-free is gaining traction. Download the infographic here: https://lnkd.in/e2NSERF9Interested in more insights in the food category? Click here: https://lnkd.in/eB2AGTkA #NIQInsightsCircles #FoodInsights
On October 17 at 1:00 PM EST, join us to celebrate the most groundbreaking brand innovations of the year! 🚀 Innovation is more than a moment—it's a long-term strategy. Now in its 13th year, the Breakthrough Innovation Awards have honored 299 trailblazing innovations, with winners generating a remarkable $26.5 billion in first-year sales combined. Don't miss your chance to be part of this inspiring event! Secure your spot now: https://lnkd.in/eJwGFD86
There are 48K+ liquor stores in the US—including 38K independent ones! Understanding how your brand is performing at this level is crucial. In our latest BevAl webinar, thought leaders Kaleigh Theriault and Jon Berg provide the latest trends in beer, wines, and spirits, in our enhanced channel. 🥂 Watch Now: https://lnkd.in/eNZVtAk9

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NielsenIQ | LinkedIn (original) (raw)

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