Numerator | LinkedIn (original) (raw)

Market Research

Chicago, Illinois 90,795 followers

Numerator is a data and tech company reinventing market research.

About us

Numerator is a data and tech company bringing speed and scale to market research. Numerator blends first-party data from over 1 million US households with advanced technology to provide unparalleled 360-degree consumer understanding for the market research industry that has been slow to change. Headquartered in Chicago, IL, Numerator has more than 2,000 employees worldwide. The majority of Fortune 100 companies are Numerator clients.

Industry

Market Research

Company size

1,001-5,000 employees

Headquarters

Chicago, Illinois

Type

Privately Held

Specialties

Promotional and Creative Tracking and Monitoring, Promotional effectiveness, Shopper Insights, Consumer Insights, Purchase Analytics, Retailer Insights, and Category Management

Locations

Primary
24 E. Washington St.
Suite 1200
Chicago, Illinois 60602, US
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23000 Millcreek Blvd. #301
Highland Hills, Ohio 44122, US
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6733 Mississauga Rd
Suite 604
Mississauga, Ontario L5N 6J5, CA
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906-910, Ocean, Opp, Vadodara Central Mall, Vikram Sarabhai
Marg, Wadivadi, Vadodara, Gujarat 390018, IN
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Bund Garden Road
Raja Bahadur City Centre
Sangamvadi, Pune 411001, IN
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Employees at Numerator

Updates

🎉 Numerator has surpassed TWO BILLION shopping trips and doubled our data capture speed! 🎉 Breakthroughs in digital data collection, enhanced processing scale, and growing user engagement helped us reach this milestone. We’re excited to deliver even richer insights from traditional and emerging channels, empowering you to go BEYOND in understanding your consumers. Read the press release: https://bit.ly/3TnKxeN #Numerator #consumerinsights #shoppingtrips #2billion
🦃 Thanksgiving is almost here! 87% of consumers plan to celebrate Thanksgiving this year, with most planning their celebrations 1-2 weeks in advance (49%). The most popular celebration plans are: 🏡 Gathering with family and friends (70%) 🦃 Cooking or baking at home (55%) 🍂 Decorating the house (27%) 🍽️ Hosting others at home (26%) ✈️ Traveling (14%) 🧑 Gen Z celebrators are more likely to travel for the holiday (17% vs. 14% of all consumers), go out to eat (9% vs 7%), go out for drinks (7% vs. 3%), and attend a public celebration (6% vs. 3%). They are also over twice as likely to say they will order food for takeout or delivery (13% vs. 6%). Read the press release: https://bit.ly/492WPQf #Numerator #consumersurvey #consumerinsights #CPG #Thanksgiving #Thanksgiving2024 #turkeytime
90,795 followers
3d Edited
🎉 Are you ready, kids (and adults, too?!) 🎉 In October, The Wendy's Company launched the “Krabby Patty Kollab,” which features two new menu items celebrating the 25th anniversary of “SpongeBob SquarePants.” Numerator surveyed verified buyers of these items to gain insight into consumer sentiment around the “kollab.” 👍 41% of buyers plan to purchase the Krabby Patty Kollab meal again, while 38% said they might purchase again. 79% of buyers said they enjoyed the look and taste of the Krabby Patty. However, buyers would have also enjoyed: 🍔 Sesame Seed Bun (52%) 🍔 Round Patty (23%) 🍅 Large Tomato Slice (23%) 💲 When asked how they would rate the value of the Krabby Patty Kollab meal, 37% said it was a good value, 33% said it was average, 23% said it was excellent value, 4% said it was poor value, and 3% said it was a very poor value.#Numerator #consumersurvey #KrabbyPatty #KrabbyPattyKollab #Wendys #Spongebob #SpongebobSquarepants
The Numerator Consumer Sentiment Tracker gives us a look at how consumers are feeling in today’s economy. Here’s what we learned in the latest update: ⬇️ The October Consumer Confidence Score was 56.0 (-0.4 vs. September), which is an average of how consumers feel about the job market, their household finances, and their spending comfort levels. 💼 38% of consumers think it’s very or somewhat easy to find employment in the current job market. Meanwhile, 30% think it’s somewhat or very difficult. 🏡 47% of consumers say their household’s financial situation is currently good or very good. 💲 40% of consumers are very or somewhat comfortable spending money on discretionary purchases right now. Learn more: https://bit.ly/3vFIlGR #Numerator #consumersentiment #financialoutlook #inflation
Consumer Sentiment https://www.numerator.com
🌎 Consumers in urban areas and the Western U.S. are encountering merchandise lock-ups more frequently than other consumers. 🧑 35% of Western consumers say they encounter locked products almost every time they shop and 30% of urban consumers say the same. Over half of shoppers in some major Western metro areas report high levels of product locking: 🏙️ Riverside-San Bernardino-Ontario metro area (54%) 🏙️ Las Vegas-Henderson-Paradise (51%) 🏙️ Los Angeles-Long Beach-Anaheim (45%) Metro areas with the lowest levels of reported product locking are: 🏙️ Cleveland-Elyria (5%) 🏙️ Cincinnati (9%) 🏙️ Pittsburgh (11%) 🏙️ Columbus (13%) 🏙️ Austin-Round Rock (13%) Rural shoppers are more likely to report locks on electronics (62%) and physical media (41%), while urban shoppers are more likely to encounter them on personal hygiene products (41%), makeup (37%), and bath & body products (22%). Read the press release: https://bit.ly/3YrgvbGView the report: https://bit.ly/48yqYH0 #Numerator #consumersurvey #CPG #generalmerchandise #consumerbehavior
90,795 followers
6d Edited
eNumerate: Topical Twists is just two days away! Get insights on the latest hot topics in a fast-paced 60-minute session showcasing the power of first-party data! Hear from Numerator thought leaders and SMEs, such as:Emily Hill, Chief Consulting & Marketing OfficerShalin Shah, Vice President, ProductKristen Bennett, Sr. ConsultantShelly Baggott, Sr. Manager, ConsultingDerek Maurer, Manager, ConsultingShawn Paustian, Associate Director, Thought LeadershipAmanda S., Marketing Manager, Content & Insights Register now: https://bit.ly/4f0rNuE #Numerator #eNumerate #consumerinsight #consumersurvey #TopicalTwists #immigration #SNAP #DigestiveHealth #2024Holidays
🔒 Product locked in store? 19% are buying online instead. 🖥️ Numerator recently surveyed over 5,000 consumers on their awareness of and reaction to merchandise being locked up in stores. 🔒 Although many shoppers are noticing locked products, only 21% say the locks are on products they're actively trying to purchase. The most commonly observed locked-up items are: 📱 Personal electronics (58% of consumers report seeing) 💊 OTC medications (38%) 💿 Physical media (36%) 🧼 Personal hygiene products (34%) 💄 Makeup & cosmetics (33%) 💻 Large electronics (32%) 👜 Accessories (29%) 🙅 When asked how often they abandon a purchase because an item is locked up, 26% of consumers said often or always. Another 39% said they will sometimes abandon the purchase. Read the press release: https://bit.ly/3YrgvbGView the report: https://bit.ly/48yqYH0 #Numerator #consumersurvey #CPG #generalmerchandise #consumerbehavior
Unlocking Shopper Reactions to Secured Products https://www.numerator.com
Walgreens recently announced the closure of 1,200 stores across the United States. 🧑 In response, Numerator issued a quick pulse survey to 500 people with verified Walgreens purchases in the past six months to better understand how they feel about the closures and where they plan to shift their spend. 🛍️ The top items that Walgreens shoppers reported purchasing are over-the-counter medications (56% of buyers), personal care items (50%), prescription medications (44%), grocery items (26%), and vaccinations (19%). 🤧 Of the buyers who said they purchased OTC meds at Walgreens, 59% said they view other drug stores as a direct substitute in place of Walgreens, followed by mass retailers (55%) and grocery stores (34%). 💊 Of the buyers who said they used Walgreens for their prescription needs, 56% of those buyers said they view other drug stores as a direct substitute in place of Walgreens, followed by mass retailers (30%), grocery stores (28%), online pharmacies (20%), and independent / local pharmacies (17%). 🩺 Specifically, shoppers who get their prescriptions filled at Walgreens said they would shift to CVS (53%), Walmart (30%), other pharmacies (14%), Target (14%), and Costco (12%).#Numerator #consumersurvey #Walgreens
90,795 followers
1w Edited
With a proliferation of new offerings and steady influx of new users, it’s clear that GLP-1 medications are here to stay— but their impact on consumer behavior is rapidly shifting. Join Numerator's Mitch Louch, GM, Verified Voices, and Katya Kazantseva, Sr. Consultant, as they provide an update on the evolving GLP-1 consumer landscape and future considerations for consumer goods companies. The session will also feature a pre-recorded interview with Morgan Stanley's Managing Director of Biopharma Research, Terence Flynn, who will offer his perspective on the state of the GLP-1 market (including ongoing shortages and future innovation). Register now: https://bit.ly/40oQpJ2 #Numerator #GLP1 #webinar #consumerinsights
An Update on the GLP-1 Landscape, featuring a Conversation with Morgan Stanley https://www.numerator.com

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Numerator | LinkedIn (original) (raw)

Market Research

Chicago, Illinois 90,795 followers

Numerator is a data and tech company reinventing market research.

About us

Locations

Employees at Numerator

Updates

Join now to see what you are missing

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