Prohaska Consulting | LinkedIn (original) (raw)

About us

We built our reputation as the pioneers of programmatic. Today, we help the industry adapt to accelerating change and vital media and marketing challenges. Why do people work with us? Because media savvy and managing success are inherent to our DNA. We’re unique to the media industry. Unlike traditional consulting firms, we’re all about being personally immersed in the world of digital media, so we truly understand what succeeds and what fails. 98% of our global team have never worked at a consulting firm before joining Prohaska. They've worked in the same operational and management roles for which we advise clients. That's just one reason they hire us. Have a specific problem? We have specific solutions.

Industry

Advertising Services

Company size

51-200 employees

Headquarters

New York, New York

Type

Privately Held

Founded

2011

Specialties

Programmatic Advertising, Digital Sales and Operations, Organizational Change Management, Audience Data Strategy and Productization, Identity, and In-housing Programmatic

Locations

Employees at Prohaska Consulting

Updates

At this week’s Tech Learning Series, Caitlin Kelly of EZ Newswire highlighted the need for a more robust solution for generating content to build visibility for brands, media companies, and Adtech companies. Thank you for sharing your insights! hashtag#TLS #ProhaskaConsulting #News #Tech
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5d Edited
You’re stressed about creating and executing a Sales Strategy with limited resources. We've helped many companies develop a powerful Go-To-Market and Sales Strategy and operationalize tactical rollout to accelerate the adoption of a new offering. A leading CTV measurement platform, needed to identify key CTV publishers to ensure that its advertiser clients had access to the broadest CTV measurement footprint. We evaluated and optimized our customer’s GTM materials and ranked potential CTV publishers based on size and growth. Leveraging our network of key decision-makers, we emphasized the importance of certification to support their revenue trajectory. Additionally, we facilitated communication between the publishers and our client’s engineering team to ensure seamless collaboration. This approach ensured a smooth and efficient certification process. As a result, we achieved a 1:1 conversion rate from initial interest to certification, significantly expanding the network of certified publishers and creating a streamlined process for future certifications. We helped them grow. How can we help you? Learn more at: https://lnkd.in/exgaUqab #ProhaskaConsulting #GTM #SalesStrategy #CTVPartnerships
2,845 followers
5d Edited
🏆 We did it again! Thrilled to share that again we’ve been named Best Programmatic Consultancy at the 2024 AdExchanger Awards! This recognition is a testament to the dedication, innovation, and expertise of our amazing team 🚀. A huge thank you to our clients and partners for trusting us with your strategies and helping us achieve this milestone 💡 Thank you. #AdExchangerAwards #Programmatic #AdTechInnovation
We're excited to kick off Programmatic IO with our Ad Tech Accelerator Master Class. Alongside AdMonsters and AdExchanger we'll be going over a deeper understanding of optimizations buyers and sellers can mutually make to improve deal delivery, and learn new seller troubleshooting techniques. We can't wait to see you all at Ad Tech Accelerator and Prog IO!
At this week’s Tech Learning Series, Cary Tilds of MNTN discussed how they've become a leading performance television (CTV) company, emphasizing its self-service nature, intuitive interface, and transparency. Thank you for sharing your insights! #TLS #ProhaskaConsulting #CTV #Data
We're excited to have our CEO Matt Prohaska moderating Opti Digital's 2025 ad tech outlooks round table, alongside Langdon Miller, Mohsin P., and Magali Quentel-Reme. More info ➡ https://lnkd.in/dTACJ_w4

1,206 followers
2w Edited
Last week, we asked you which trends will be your main priority in 2025, and the winner (with 50% of the votes) was traffic shaping/SPO with AI! 🔮 This week, we invite you to join us for a 1-hour deep dive into what 2025 holds for media publishers, covering: - Striking the right balance between UX and monetization. - Addressability in a privacy-first world. - Leveraging AI to boost ad revenue. Don't miss the chance to hear from the following experts :Magali Quentel-Reme, our CEO, Matt Prohaska from Prohaska Consulting, Langdon Miller from Brainly, and Mohsin P. from PubMatic. 🎫 Register now for free to gain insights that could redefine your strategies and keep you ahead of the curve: https://hubs.li/Q02PhM0D0 #AdTech #DigitalAdvertising #Webinar #Trends
You’re challenged with expanding your programmatic offering in the pharma space. We've helped health companies develop data platforms and ad tech stacks and we can help you. A large health company needed to expand their programmatic offering to boost demand for their data and connect directly with pharmaceutical brands. We recommended they bring programmatic operations in-house, partnering with DSPs like Choozle and DMPs like Semcasting for flexibility and scalability. By forming strategic partnerships with data providers such as Purple Lab and SafeGraph, they created unique audience segments, overcoming their limited first-party data. Hiring a Digital Manager was key to building out the tech stack and aligning sales and marketing. This approach positioned the health company for long-term growth in the competitive pharma space. We helped them grow. How can we help you? Learn more at: https://lnkd.in/ec_xVB5D #ProhaskaConsulting #PublisherSolutions #BrandSolutions
2,845 followers
2w Edited
At this week’s Tech Learning Series, Maximilian Groth presented Decentriq, a data collaboration platform that allows brands to reach their customers effectively in a cookie-free environment, emphasizing their commitment to data privacy and security. Thank you for sharing your insights! #TLS #ProhaskaConsulting #Programmatic #Data

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