RevenueCat | LinkedIn (original) (raw)

Software Development

San Francisco, California 13,540 followers

The subscription platform for mobile apps

Discover all 88 employees

About us

The world's top apps use RevenueCat to build, analyze, and grow subscriptions on iOS, Android, and the web.

Industry

Software Development

Company size

51-200 employees

Headquarters

San Francisco, California

Type

Privately Held

Founded

2017

Products

RevenueCat

Software Development Kits (SDK)

RevenueCat gets engineers back to adding differentiating value to your apps, rather than spend their time on never-ending maintenance of subscription plumbing. Through SDKs for all mobile frameworks, support for all app stores and web, a flexible API, and native integrations with all your marketing, CRM, and other tooling, RevenueCat ensures that your customers can purchase from your across platforms, while your Product, Marketing, Growth and CRM teams can trust that the data that feeds into their tooling is clean, reliable, and accurate.

Locations

Employees at RevenueCat

Updates

Black Friday is only 2 weeks away! 🎁 Which means it's time to get your mobile apps ready for one of the biggest sales events of the year 😁Charlie Chapman has you covered with a new video showing 3 methods for running a holiday sale for iOS apps 👇https://lnkd.in/gjuZGzaz
How to run a holiday sale in App Store Connect for iOS subscription apps

https://www.youtube.com/

Want to cut down your refunds by 1/3 with the press of a single button? 💸 Whenever a user requests a refund via the App Store, RevenueCat now automatically sends information to Apple on that user's behaviours in your app, including: * What did they buy? * Did they trial the purchase first? * How long ago was the purchase? * And more! Combined with a suggested resolution from you (grant the refund, decline, etc), Apple uses the context to decide on what to do with the refund request. The impact? Just ask Dipsea—by letting RevenueCat handle their refund requests, they saw a 36% drop in refund rates in just two weeks! Learn how you can save time and protect your revenue with seamless, automated refund handling. 👇https://lnkd.in/dwDfrthS
Handle Apple Refund Requests Automatically with RevenueCat revenuecat.com
Learn how AI-powered ad creation can simplify your workflow and boost results for your app. Curious about how generative AI can transform your approach to your user acquisition? Join us in this hands-on webinar to explore the practical power of AI-driven ad creation. Through live demos and real-world examples, we’ll discuss how tools like Captions can help you create scroll-stopping, brand-ready ads. From generating ads to refining and running successful campaigns, this session covers practical strategies you can apply to enhance your mobile marketing.
Webinar: Effortless ad creation with AI www.linkedin.com
Everything you need to know about using TikTok for app growth, with Joseph Choi 🎙️ Joseph is a former e-commerce marketer turned app growth expert. Now, as a product manager, he helps app developers achieve viral success on TikTok. In this Sub Club podcast conversation with David Barnard, we dig into: 🔸 Why TikTok is a unique platform for apps looking to grow from zero users 🔸 How to create content that’s designed to go viral 🔸 The power of micro-influencers on TikTok 🔸 E-commerce strategies that work for apps 🔸 How to work with TikTok’s algorithm to build audiences fast 🔸 Much more! Listen now 👇 • YouTube: https://lnkd.in/eg9MA6cN • Spotify/Apple: https://lnkd.in/euVMd9n5Some takeaways: 1️⃣ TikTok’s “For You” page gives apps massive reach potential — You can grow quickly on TikTok without needing a following. The right content can bring in thousands of users. 2️⃣ Don’t underestimate micro-influencers. While they have smaller followings, micro-influencers often have highly engaged audiences. Their authenticity resonates deeply, often delivering higher ROI than big-name influencers. 3️⃣ Content matters most. TikTok’s algorithm rewards engaging content, not follower counts. Keep testing and refining content until you find what resonates. 4️⃣ E-commerce playbooks apply to apps, too. Borrow tactics like limited-time offers, viral challenges, and influencer partnerships to drive downloads and subscriptions. 5️⃣ Keep your calls to action subtle. Instead of a hard sell, creators can introduce your app as a “hack” or a “top tool,” making it feel more natural.#AppGrowth #TikTokMarketing
🚀 Next week: A new webinar with the Captions team! Join us to see how AI-powered ad creation can streamline your workflow and improve your app’s results. We’ve teamed up with Captions for a hands-on session covering practical, real-world ways to use AI to create impactful ads that fit your brand. Expect live demos, expert insights, and plenty of takeaways. What we’ll cover: 🔸 Creating ads with AI: Watch a live demo of ad creation using generative AI 🔸 Customizing to your brand: Tips on adapting AI-generated ads to match your unique style 🔸 Running effective campaigns: Best practices for AI-powered ad campaigns 🎉 Bonus: All attendees get 1 month free of Captions Pro to experiment with AI-powered ads. Our host will be RevenueCat Growth Advocate David Barnard, and on the panel will be Captions' Head of Customer Experience Eli Winderbaum and Community Manager Mara Dilts. 🔗 Register using the link in the comments #GenerativeAI
When you're running A/B tests with a low volume of users, says Jacob Rushfinn, "you want to test variants with a large difference...that's the best way to actually get a confident result." In our recent webinar, Jacob shares some tips for price testing — including using A/A tests to validate your confidence in your A/B tests. Want to learn more? Find a link to the full video in the comments. 👇 #AppGrowth #PriceTesting
Did you miss our discussion with Jacob Rushfinn & David Barnard about how to price your app globally? The recording of the session is now available to watch back on YouTube: https://lnkd.in/eH2YcyTjThere's so much great insight into the practicalities of pricing your app in new markets, this is essential watching. But here are a just a few of the takeaways to get started with... ✔️ Small adjustments in global pricing strategy can yield big revenue gains, so take these recommendations seriously! ✔️ Default currency adjustments by Apple and Google aim to equalize revenue across regions but aren’t optimized for maximizing conversions in local markets. ✔️ Start with a pricing model based on the country you’re most confident in, typically the U.S. for many apps, then adjust for other markets. ✔️ Due to limited user volume in some regions, A/B testing for international prices can be challenging but is vital for establishing effective pricing. ✔️ Traditional pricing indices like Netflix and Big Mac aren’t ideal for apps. Spotify is better but still not optimal for all app categories. ✔️ Build a pricing model based on competitors within your industry and adjust as per regional user behavior, focusing on direct and local competitors where available. ✔️ Instead of just adjusting price, offer variations in the subscription structure (e.g., weekly instead of annual) or adjust feature availability in lower-priced plans for markets with lower purchasing power. ✔️ Suitable for categories with one-off or short-term usage needs (e.g., lifestyle, photo editing). Apps with ongoing, habitual use may see better retention on monthly or annual plans. ✔️ Analyze price change impacts over long-term user retention and lifetime value. Compare cohorts by country and adjust pricing over time to reflect actual user retention patterns. ✔️ For initial price testing, start with countries where conversion is already low, as adjustments here carry less risk. ✔️ When increasing prices for existing users, communicate early and clearly about the changes, ideally with an added feature or benefit to justify the change. ✔️ Competitive analysis on web vs. app prices: Monitor competitor pricing across both platforms to understand any significant differences, as these may reveal insights about market expectations or acquisition costs in various regions. Do you have any highlights from the webinar?#AppGrowth #GlobalPricing #SubscriptionApps
We brought a fortune-telling cat to @droidcon London
When trust is important to your brand, it matters *where* you advertise and reach your customers. On this week’s Sub Club episode, Ryan Beck, co-founder and CTO of Pray.com, reveals how the app successfully connects with older, high-value users by combining traditional media with a data-driven growth strategy. In our conversation with David Barnard and Jacob Eiting, Ryan shares: 🔸 Why Pray.com leaned on TV and radio ads to reach older users 🔸 The risks of ad creative concentration — and how to diversify 🔸 Balancing revenue goals with a faith-driven mission 🔸 How data helps boost engagement and long-term loyalty Listen now — links in the comments, or search for "Sub Club" wherever you get your podcasts. #AppGrowth #SubClubPodcast
Pricing your app right in international markets is tough. In-depth pricing research is expensive, A/B testing isn’t always feasible, and the storefronts’ recommendations are sub-optimal. But with the right strategies, you can still make informed decisions that maximize your app’s revenue globally. Join us for a live webinar with Jacob Rushfinn — an expert in lifecycle marketing, retention, and monetization. Jacob has worked with companies like Elevate Labs, Automattic/WordPress.com, Amwell, and Grubhub, and now advises startups on growing and retaining their user base.
Webinar: How to optimize global subscription pricing www.linkedin.com

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RevenueCat | LinkedIn (original) (raw)

Software Development

San Francisco, California 13,540 followers

The subscription platform for mobile apps

About us

Products

RevenueCat

Software Development Kits (SDK)

Locations

Employees at RevenueCat

Updates

https://www.youtube.com/

Join now to see what you are missing

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