RKD Group | LinkedIn (original) (raw)

Advertising Services

Plano, Texas 11,595 followers

We help nonprofits transform how they fundraise.

View all 547 employees

About us

RKD Group is the growth accelerator for nonprofits. We leverage digital technology, advanced data science, and award-winning strategic and creative leadership to help organizations accelerate net revenue growth, build long-term donor relationships, and drive omnichannel experiences—and donations. RKD's highly dedicated team has raised billions of dollars in our work with more than 400 national and regional nonprofit organizations.

Industry

Advertising Services

Company size

201-500 employees

Headquarters

Plano, Texas

Type

Privately Held

Founded

1970

Specialties

Strategic Planning, Creative Development, Lists & Media, Direct Mail, Digital Solutions, Telemarketing Strategy, Advanced Analytics, Donor Research, Print Production Services, Fundraising, Direct Response Marketing, Analytics, Nonprofit Marketing, Digital Marketing, and Data Management

Locations

Primary
2701 Dallas Pkwy
Suite 650
Plano, Texas 75093, US
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35 Parkwood Dr
Hopkinton, Massachusetts 01748, US
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8001 South 13th Street
Lincoln, NE 68512, US
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700 Dorval Dr
Suite 305
Oakville, Ontario L6K 3V3, CA
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160 Stone Street
Stoneville, North Carolina 27048, US
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Employees at RKD Group

Updates

RKD Group reposted this
Tomorrow we will be sunsetting MDM Fundraising social media accounts and website—but don’t worry! You can find all of our fundraising resources and insights on RKD Group social platforms and at www.RKDGroup.com!
RKD Group reposted this

Tech Partnerships @ Classy from GoFundMe | Nonprofit Marketing and Fundraising Technologist | Tired Dad | Vegan Junk Food Fan
2d
Last week at the NIO Summit in Indianapolis, I shared breakfast with Ellen Roeder from RKD Group as we pondered the lost art of pausing before reacting to work messages. When communication is instantaneous, is every reaction a knee-jerk? So, I thought I’d take a dose of my own medicine and sit with my NIO Summit experience before sharing my thoughts. A few things stuck with me over the past week: MODERN VS LEGACY: We are turning the corner on nonprofit technology. It’s clearer than ever that dated, limiting, and unintuitive tools will only hold your organization back. There are more modern solutions than ever that will enable your team to do more. No matter what you choose, you don’t have to settle for something that looks (and acts) straight out of Windows 95. EMOTIONAL > TRANSACTIONAL: When it comes to donation forms, we’ve tested ourselves into a corner. For so long, the focus has been on limiting options and pushing individuals through as fast as possible. But with ads not working the way they used to, and more entities than ever fighting for your donor’s attention (and wallet), you need to compel action through powerful storytelling—the kind that gets the oxytocin flowing. So when it comes to AB testing, the focus is now where it rightfully should be: your value proposition. AI EVERYTHING: Naturally, AI was a big topic of conversation. But in some sense, it felt like a stand-in—a boogeyman of sorts—for a nonprofit’s generalized anxiety about the future. The fact of the matter is that AI has been a part of our lives for some time now—it was just called “machine learning” and was mostly hiding behind the scenes. While generative AI is an exciting breakthrough that you can and should incorporate into your daily work life, predictive AI is where nonprofits still have the most to gain. When it comes to using AI for marketing and fundraising, efforts should focus on the basics: 1.) collecting clean data and 2.) using powerful prediction engines (like ours at Classy) to guide your next action with a current or potential donor. As far as conferences go, NextAfter’s NIO Summit was top-notch. Not only was it well-orchestrated and genuinely fun, but it felt right-sized. There was one track to follow, so attendees had a truly shared experience. What’s more, vendors weren't off in a corner but instead a part of the action (swag tokens FTW). And we at Classy had a blast packing the house at Howl at the Moon. Gratitude to our partners at RKD Group, Community Boost, TrueSense Marketing, MarkeTeam, Infinite Media, The Smithee Group, Feathr, Virtuous, StratusLIVE, and Dataro. Love to my local Classy comrades Megan Anderson and Brad Ton and their gorgeous city. Next time you're in Indy, check out Tomorrow Bookstore and Coat Check Coffee. And to my fellow nonprofit software providers, I’m grateful for you all, too. Let’s work collectively to drive more innovation and better results for the nonprofits we care so much about. Until next NIO! ✌️
- +1
11,595 followers
2d Edited
In our latest podcast episode, Steve MacLaughlin shares his thoughts on how nonprofits can better leverage data to drive impactful decisions. With years of experience in nonprofit technology, Steve emphasizes turning data into actionable insights and overcoming cultural challenges to implement data-driven strategies. Don’t miss Steve’s deep dive into optimizing donor engagement and his thoughts on the future of AI in the nonprofit sector. Catch the full episode here! https://bit.ly/4gwSVT0
RKD Group reposted this
MDM Fundraising has joined forces with RKD Group. To keep seeing our fundraising tips, research and industry trends, be sure to follow RKD Group on social media and subscribe to our blog: https://blog.rkdgroup.com/
11,595 followers
3d Edited
Our CEO, Chris Pritcher will be joining an expert panel at the Fundraising.AI Summit on Oct. 1 to discuss how predictive and generative AI are transforming philanthropy! ❤️ Drop in for "From Data to Impact: Leveraging Predictive and Generative AI for Targeted Philanthropy", where industry leaders from Amazon Web Services (AWS) , Moore and RKD Group will expose the cutting-edge ways AI can help nonprofits engage with donors for better success. And, of course, as proud sponsors of this year's event, RKD Group is more than happy to continue to nurture conversations on using technology to push real impact in the nonprofit sector. Expect to hear about: ℹ️ Advanced AI techniques for donor engagement ℹ️ Practical strategies for optimizing outreach ℹ️ Real-world applications and case studies Don’t miss this key event to learn how AI can revolutionize your fundraising efforts! Register for FREE today: https://lnkd.in/gqDnpZhH #FAISummit #NonprofitInnovation #AIinPhilanthropy #RKDGroup #PhilanthropyTransformation

RKD Group | LinkedIn (original) (raw)

Advertising Services

Plano, Texas 11,595 followers

We help nonprofits transform how they fundraise.

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