Sae Design Group | LinkedIn (original) (raw)

About us

A small company with big ideas. We believe that good design and personalized service can often be provided better by a small company than a large corporation. We believe that businesses in Hawai‘i deserve the quality of services available anywhere. After years of study and experience with leading design companies on the mainland, we have returned to our roots to provide quality design products with the expertise previously available only in large mainland firms. The consistent brand, look or feel of a product or company is vital in this age of the web, reviews, social media and millenials. A company can no longer stand on the merit of its product or service alone. The support of appropriate, modern marketing and an overall strategy are crucial to create and engage your audience. Our company is small, but our ideas are big, and the quality of our work is second to none. We believe in a one-on-one personal relationship with our clients while being a full-service design and marketing firm.

Industry

Design Services

Company size

2-10 employees

Headquarters

Wailuku, Hawaii

Type

Partnership

Founded

1997

Specialties

Packaging, Branding, Marketing, Web Design, Brand Strategy, Graphic Design, Print Media, Advertising, and Brand Design

Locations

Employees at Sae Design Group

Updates

We are incredibly excited to announce that Sae Design Group has been awarded a National Silver ADDY Award at the 2024 American Advertising Awards! 🏆 Our project, "2023 Year of the Water Rabbit," was recognized in the category of Advertising Industry Self-Promotion - Direct Marketing & Specialty Advertising (printed or digital). This accolade is a testament to our team's creativity, dedication, and passion for design. Inspired by the Lunar New Year and the symbolism of the Water Rabbit, this campaign was a unique blend of cultural significance and innovative design. We aimed to create an experience that was both visually captivating and deeply meaningful, embodying peace, elegance, and luck. Winning this prestigious award highlights our commitment to pushing creative boundaries and delivering exceptional work that stands out in the industry. We are proud of our team's hard work and the collaborative spirit that made this project possible. Thank you to our clients, partners, and everyone who has supported us along the way. This achievement is a shared victory, and we look forward to continuing our journey of creativity and excellence.#ADDYAwards #SilverADDY #YearOfTheWaterRabbit #SaeDesignGroup #CreativeExcellence #AdvertisingAwards
Sae Design Group reposted this
Founded in 2022 as the Hawai'i Executive Collaborative's Climate Coalition, we are adopting a new name and logo. We are now Climate Hawai'i and are proud to unveil our new logo, which incorporates the Hawai'ian "pewa," or butterfly joint. Our mission is to foster transformative collaboration among diverse groups in pursuit of a better climate future for Hawai‘i and the world. The pewa symbolizes both joining and repair. By joining together diverse players into a strong, unified climate response, we can achieve the repair our islands and world need. Mahalo to Sae Design Group for its help in creating this new identity for Climate Hawai'i. Visit us at www.climatehawaii.earth
Aloha NYC colleagues, friends, and 'ohana! We're beyond honored to partner with Mana Up year after year to help their cohort members bridge their business goals with design and brand strategy. You can experience a little taste of Hawai'i in the Big Apple, when Mana Up takes over Shopify NYC!
Calling all New Yorkers! 🌺 Mana Up is going on the road again – this time to New York City! Aloha Market powered by Mana Up, a three-day immersive Hawai‘i shopping experience, is hitting NYC from April 26-28 for the very first time. We’re taking over the Shopify NY space in SoHo giving New Yorkers a taste of the Islands! Aloha Market will feature unique products, interactive events, and workshops led by 20+ Hawai‘i entrepreneurs. 🌴 If you or someone you know is going to be in NYC this April, get ready for our epic Lei Day celebration, shopping, mai tais by Kō Hana Rum and much more! 🍹 Tag a friend in New York who should attend this event! Admission is free, with select ticketed events. RSVP or learn more by visiting https://lnkd.in/gpekXgtq! #AlohaMarketNYC #ManaUpxShopifyNewYork #HawaiiNYC 🌺🗽
Aloha Market newyork.shopify.com
Through design strategy, we strive to bridge the gap between your brand and business goals. Here's a great example of how we stay nimble when balancing creativity with strategic thinking

Cultural Design Strategist doing Multimedia Designer & Creative Developer kine stuff 🤙🏽
9mo
Being a design strategist requires a combination of creativity and strategic thinking. It's important to find the balance between innovation and practicality in design. This can be achieved by understanding the goals and constraints of the project while exploring creative solutions. Conducting research, understanding user needs, and aligning design decisions with strategic objectives are key aspects of achieving this balance. Effective collaboration with stakeholders and teams is crucial for success as a design strategist. This involves clear and open communication to establish a shared understanding of project goals. Regular meetings, workshops, and brainstorming sessions can foster collaboration and ensure that everyone's perspectives are considered. Actively listening to feedback, incorporating diverse viewpoints, and maintaining open lines of communication are essential for achieving successful collaboration. To stay inspired and motivated in a design strategist career, it is important to continuously seek inspiration from various sources. This can include reading design blogs, attending conferences, and exploring other creative industries. Networking with fellow professionals and participating in design communities can also provide opportunities for learning and growth. Setting personal goals, celebrating achievements, and embracing continuous learning are strategies that can help maintain motivation in this dynamic field.
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Have you read the 2023 Designalytics "Winning By Design" article? The Designalytics Effectiveness Awards underscores the profound influence that package redesigns have on brand advancement and consumer involvement. They stress the importance of effective communication, objective feedback, and the potency of storytelling in branding. Designalytic’s 2023 edition of “Winning By Design” highlights how successful design is strategic and tactical through these 6 key themes: Crucial Role of Package Design: Effective designs are pivotal in bolstering sales performance and brand expansion. Communication of Vital Product Attributes: Highlighting crucial product features is vital for successful redesigns. Consistency and Clarity in Brand Identity: Maintaining a consistent brand identity and elucidating product benefits are pivotal for successful redesigns. Utilizing Storytelling and Character Illustrations: Employing narratives and character visuals fosters consumer connections and boosts brand loyalty. Embracing Collaboration and Open-Mindedness: Successful redesigns thrive on collaboration and an open mindset. Prioritizing Taste Appeal and Sensory Imagery: Enhancing sensory appeal significantly elevates consumer engagement. In addition, Designalytics created case studies for each of their 10 award winners. Each case study highlights what packaging designers focused on for their particular rebrand. Basil Hayden: Elevated sophistication while preserving approachability through strategic storytelling. Yasso: Focused on appetizing food imagery for heightened taste appeal. Suave Kids: Leveraged fun design and storytelling for cohesive brand connection. Malk: Clarified product claims and amplified taste depiction for enhanced communication. FitJoy: Maintained brand consistency while amplifying brand personality. Bloom: Strengthened overall brand identity while infusing individual product personalities through illustrations. Funky Buddha: Balanced cohesive brand identity with individual beer variety distinction. Jovial Foods: Emphasized critical claims, taste imagery, and brand attributes for consumer clarity. Häagen-Dazs: Fresh yet recognizable redesign to boost sales and enhance communication of vital product attributes. Hot Pockets: Positioned confidently within gamer lifestyles while exploring new brand elements without losing recognition. In essence, these brands' journeys transcend mere packaging upgrades; they represent strategic branding that conveys unique narratives, while elevating product allure. The Designalytics Effectiveness Awards stand as a testament to the seismic impact package redesigns wield over brand evolution and consumer engagement.

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