Songtradr | LinkedIn (original) (raw)

Musicians

Santa Monica, CA 28,300 followers

Songtradr is the world’s first data-powered, full stack, music licensing platform.

View all 167 employees

About us

Songtradr is the world’s largest B2B music company, delivering the only full-stack solution for all business music needs. We're on a mission to change the music industry for good through technology, creativity, and transparency. Trusted by global businesses, agencies, and labels, our fully integrated products and services help amplify brands while enabling artists and rights holders to realize the full potential of their catalog. Whether with a classic song or a trending tune, a global music strategy or a sonic identity, we help translate ideas into powerful, ROI-driven solutions to ensure content always hits the right note. With the acquisition of Big Sync Music in 2019, Song Zu and MassiveMusic in 2021, the Songtradr Group has become the largest network of music specialists for brands and advertising in the world. Thanks to our combined expertise, we offer a holistic music solution for brands and advertising agencies, ranging from strategizing the use of music and developing sonic identities for brands, to providing music creative, selection, and custom music creation, through to the negotiation and procurement of global hit songs for major advertising campaigns. Our approach balances the creative process with data-informed decisions providing clients with music-optimized content.

Industry

Musicians

Company size

201-500 employees

Headquarters

Santa Monica, CA

Type

Privately Held

Founded

2014

Specialties

Music Licensing, Music Rights Management, Music Sales, Television, Film, Advertising, Music Distribution, Music Search, and Music Monetization

Locations

Employees at Songtradr

Updates

Discover how the right sounds can drive your brand and business performance. Our own Aifric Lennon shares insights on how an effective music strategy represents one of the most underutilised tools for marketers and brands. Read more about it here and on ADWEEK:
What if the secret to your brand's success lies in the music you choose? In ADWEEK, Aifric Lennon, Songtradr's Director of Research Strategy, explores the transformative power of an effective music strategy for brands like Under Armour and New Balance. While many brands still lack a defined approach to choosing their own music, insights from Songtradr's innovative MusicIQ research reveal music to be a crucial yet under utilised part of driving business and brand performance. “This brand-new report is part of Songtradr’s ongoing research designed to allow marketers and brand experts to understand the importance of choosing music strategically rather than subjectively, to help brands connect with audiences on a deeper level and to level up the impact of their brand and business through music and sound.” Unlock your brand's sonic potential by reading the full ADWEEK article here: https://lnkd.in/ebDFriyQAnd to read more insights from the full Music of Sportswear report, check it out on our site here: https://lnkd.in/dd_N_FvX
What the Sounds of Sportswear Say About an Effective Music Strategy adweek.com
Yesterday at Brandweek, our President and CMO, Bryan Biniak, had the opportunity to discuss the role of music in performance marketing. Alongside Zambezi CCO Gavin Lester, Bryan explored how a well-crafted sonic strategy can truly make a difference for brands. We also had the chance to share insights from our ‘Music of Sportswear’ report, shedding light on how music can enhance brand storytelling, foster deeper audience connections and positively impact brand and business performance. Thanks to everyone who joined us for this enlightening discussion! Want to learn more? Check out our Music of Sportswear white paper to get more insights and to dive deeper: https://lnkd.in/dd_N_FvX
At #Brandweek, there was no denying that music emerged as an integral part of sports marketing. Bryan Biniak, president and chief marketing officer at Songtradr, and Gavin Lester, partner and CCO at Zambezi, explored strategies behind successful sports campaigns that leveraged music. They revealed emerging data that confirmed music's key role in scoring big for brands, highlighting the powerful synergy between sports and sound in marketing strategies. "Typically, the music isn’t on the front end – there’s not a music strategy, it’s how does it fits into the story? And unfortunately, it’s also “how much money do we have left?” But the reality is it should be in the beginning and really help shape the creative, especially when artists are influencers. Artists have fans and can connect with audiences immediately," said Biniak.
Crafting the right sonic strategy can drive real impact. At this year’s Brandweek, our President and CMO, Bryan Biniak, will share insights on the role of music in performance marketing. Joined by Zambezi CCO Gavin Lester, Bryan will explore how music not only resonates with audiences but also creates economic efficiency for brands. You’ll also get a preview of findings from Songtradr’s ‘Music of Sportswear’ report, revealing how brands like Under Armour are using music to shape targeted, memorable advertising experiences. It’s a conversation you won’t want to miss—explore more here: https://lnkd.in/eHHXdzZk
Brandweek event.adweek.com
At Songtradr, we know that a powerful sonic identity goes beyond sound—it's about creating a lasting connection. It's been incredible to see the success of TikTok's sonic branding, brought to life by MassiveMusic. With impressive results like 81% global recognition and 25% increase in brand trust, TikTok’s sound is making waves. Check out the full story behind this creative partnership: https://lnkd.in/eUk3u53A(Results from Kantar)
A great sonic identity doesn’t just make noise—it makes an impact. That’s why we’re excited to see how TikTok’s sonic branding has taken off, thanks to our ongoing collaboration. In just a year of its launch, the Sound of TikTok has truly struck a chord. Per Kantar research: - 81% of users worldwide recognize it instantly - 84% associate it with positive brand attributes - 25% uplift in the brand's expression of trustworthiness We’re just getting started, and we can’t wait to see how TikTok’s sound continues to evolve with its global community. Want to learn more about the creative process behind it all? Check it out here: https://lnkd.in/eUk3u53A
The Sound of TikTok | MassiveMusic massivemusic.com
28,300 followers
1mo Edited
TikTok has become one of the fastest-growing platforms for discovering new music with a unique ability to turn hidden gems into viral hits. Bandcamp is now joining the conversation, and we’re excited to bring our mission of connecting fans with incredible artists to this dynamic space. Meet the creators behind the channel: filmmaker Sarah Tang, designer Olivia McEwan Hill, and DIY culture creative Carrie McClure. Together with Bandcamp’s editorial team, they’re ready to bring you the best of Bandcamp on TikTok, delivering fresh sounds, insightful stories, and creative content straight from the Bandcamp universe. So follow Bandcamp on TikTok—and if you don’t have a TikTok account, today is the perfect day to start! Follow on TikTok: https://lnkd.in/gt_eKzNZ
Songtradr is honoured to be on the Inc. 5000 list for the fourth year in a row! The Inc. 5000 list recognises businesses around the world for their exceptional growth, innovation and excellence. Our success is powered by our outstanding team and valued clients. As we look ahead to 2025, we’re excited to continue to power the world with music. Check out the complete list here: https://lnkd.in/g6Yn3rnH
Inc. 5000 2024: Meet the Companies Building the Future inc.com
At MAD//FEST, we showcased our "Balance the Mix" initiative, demonstrating how advertisers and brands can drive cultural change. Becky Wixon, Head of Songtradr Talent, hosted a panel with industry leaders Eve Horne and ilā Kamalagharan, who stressed the importance of diverse representation in music. What did we learn? ▪Brands can shape society by embracing DEI and social issues, creating campaigns that resonate deeply with audiences. ▪Collaborating with diverse artists and producers enriches storytelling and enhances brand narratives. ▪The decision-makers behind campaigns significantly affect media portrayals and cultural representation. ▪An Oxford University study reveals that inclusion directly correlates with organizational success. But the biggest outcome? We're committed to driving industry transformation and achieving equality. Want to learn how you can be a change maker in the industry? Explore our "Balance the Mix" initiative here: https://lnkd.in/gxK9iDqK
28,300 followers
3mo Edited
At Songtradr, we are committed to showcasing how world-class music and sound craft impactful experiences, by highlighting the remarkable artistry and diversity that enrich these moments. Join us this evening from 5-7pm at 'Belonging @ Cannes' at The Beach along Miramar Plage with WPP for an unforgettable music experience. We will celebrate diversity and the power of authentic connection with speakers from Unilever, Warner Music Group, The Outlyer Group and our own Becky Wixon, Creative Strategist, and Music Producer at Songtradr and MassiveMusic. There will also be exclusive performances from the incredible Emmanuel Kelly, Victoria Canal and Kenya Vaun. RSVP for ‘Belonging @ Cannes’ by sending an email to beach@wpp.com and keep an eye on our socials for pictures from the panel and more insights to come later this week!
Music is more than just sound. It shapes our world in extraordinary ways, evoking emotions, sparking creativity, and building deep connections. On 21 June, our own Agnes Chung, Senior Director of Search and AI, will represent Songtradr at TEDxBerlin for their "Music Is Unstoppable" event. This afternoon is dedicated to exploring the influence and power of music, diving into the psychological, social, and technological aspects. Alongside these thought-provoking talks, there will be live performances that showcase the beauty and diversity of music, while embodying the themes of the discussion to create a full circle experience. Don’t miss out – learn more and secure your tickets here: https://lnkd.in/drhQSuPS
Music Is Unstoppable https://tedxberlin.de
28,300 followers
3mo Edited
Discover Songtradr Group at Cannes Lions International Festival of Creativity 2024! It's that time of year when the global advertising industry comes together in the South of France. As the Official Sound Partner for 2024, Songtradr is dedicated to infusing every moment of the festival with the transformative power of music, celebrating the artistry and human creativity that drive our industry forward. • Experience the spirit of the festival with our curated music heard throughout the grounds, designed to capture the vibrant energy, blending innovative soundscapes with the dynamic atmosphere. • Step into the Songtradr House throughout the week and join us at La Belle Epoque for a space where creativity comes alive. Network with fellow music lovers, connect through thought-provoking conversations, and enjoy intimate, live performances with artist meet and greets – including a special surprise performance on Tuesday night! • Tonight from 6:30 PM, join Songtradr's Becky Wixon and other industry leaders at Empower Cafe for a networking event, “Empowering Each Other - A Kick Off to Cannes.” They will lead a discussion on shaping a more inclusive and innovative future, exploring new perspectives on how women are championing support and driving transformation in the industry. Enjoy an inspiring panel, dinner, and lively conversation at this ticketed event. • Join us and WPP on the WPP Beach on Wednesday from 5-7pm for our ‘Belonging @ Cannes’ event, as we continue to advocate for authentic diversity and inclusion in the creative industries. This will be an unforgettable experience, celebrating diversity and music in its many forms, with our very own Becky Wixon, Pau Bartoli from Unilever, Emmanuel Kelly of The Outlyer Group, Warner Music Group, and exclusive performances from Kenya Vaun and Victoria Canal. • Journey through the MMMMultiverse with MassiveMusic and Media.Monks on Wednesday evening starting at 10pm – featuring headlining DJ Taylah Elaine showcasing the intersection of human creativity and emerging tech. • We’re sharing our insights on how technology and creativity intersect. Catch MassiveMusic's Senior Vice President of Production and Operations Moos Lamerus and Aifric Lennon, Director of Research and Strategy speaking at panels hosted by VCCP x Raconteur | B Corp™ on Tuesday and Thursday. • On Wednesday afternoon, Bryan Biniak will participate in a thought-provoking roundtable, hosted by Campaign's Nicola M. along with execs from the IOC, IPSOS, and UK Advertising Association. The session will explore how sports, entertainment, and technology are revolutionizing fan engagement and expanding global reach. Stay tuned to our socials for all the details on our events at Cannes!

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Songtradr | LinkedIn (original) (raw)

Musicians

Santa Monica, CA 28,300 followers

Songtradr is the world’s first data-powered, full stack, music licensing platform.

About us

Locations

Employees at Songtradr

Updates

Join now to see what you are missing

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