Starcom | LinkedIn (original) (raw)

About us

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, KraftHeinz, McDonald's, Novartis, Samsung, Visa and more.

Industry

Advertising Services

Company size

5,001-10,000 employees

Headquarters

Chicago, IL

Type

Public Company

Specialties

Experience Design, Strategy, Activation, Advanced Analytics, Integrated Insights, and Human Experience Strategists (HES)

Locations

Employees at Starcom

Updates

Heading to CES next week? Lee Dunbar, SVP and Head of Retail Media, will be joining an incredible panel at Skai’s annual State of Retail Media Report. The panel will include an exclusive sneak peek into this year’s top retail media trends, featuring insights from leading brands, agencies, retailers and tech partners. Date: Wednesday, January 8 Time: 2:10 - 2:40 PM PT Location: Toca Madera, Las Vegas Register here: https://lnkd.in/gfjZTTsc
Huge congratulations to all our Gold winners at the Festival of Media North America Awards! 🏆 🏆 Bank of America: Best Local Execution of a Brand | The Human Sponsorship 🏆 WK Kellogg Co Bear Naked: The Bravery Award | Bear Naked - Naked Trails 🏆 Novartis KESIMPTA®: Best Use of Data Award | Finding patients at the point of treatment decision with predictive modeling See the full list of winners here: https://lnkd.in/eRuFaJ3c #FOMA2024
On Thursday, December 12, Darcy Bowe, EVP, Head of Video & Direct Investment, will join a virtual panel to discuss how media fragmentation impacts the way brands effectively reach and engage diverse audiences. What challenges and opportunities arise with the blurring of video lines? What makes this moment distinct? Is TV still the foundational cornerstone for media? What does the future hold? Don't miss out! Register here: https://lnkd.in/g4E4d3kN
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Congratulations to our Visa client and team for their win at the 2024 World Media Group Awards in the Financial Services category for their Visa Live at le Louvre campaign. Check out the complete list of winners: https://lnkd.in/gwPi3t3U
Did you know people over 55 make up 40% of the nation’s spending but are featured in less than 10% of ads? And when they are featured, the images we see don’t truly reflect the actual lives of people in this demographic. In our latest thought leadership report, we explore Ageism in Media and reexamine what we think we know about Americans over 55. Read the full report here: https://lnkd.in/ggyaeTde
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On Thursday, November 14, Gordon Bach, SVP of Culturally Inclusive Media, will join the ThinkLADiversity Summit with our Kellanova client, Chelsea Jenkins, Director, Cultural and Inclusive Marketing to discuss advocacy and how industry advertising professionals can take action to achieve it. Time: 9 AM - 2 PM PT Location: Spark Foundry, 555 Aviation Blvd, Los Angeles, CA Register here: https://lnkd.in/gjHmf2nj
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We’re thrilled to announce that our hard work has been recognized at the 2024 Festival of Media North America Awards! Congrats to our amazing clients and teams.AB InBev: Stella & The Bear - Best Branded Content Bank of America: The Human Sponsorship - Best Local Execution of a BrandKellanova: Unfrosted: Not Brought to You by Pop-Tarts - Best Response Campaign McDonald's: WcDonald’s Universe - Best Integrated Campaign Novartis: COSENTYX® - Patients are people: Still Working with Cyndi & Michelle - Best Use of Talent and KESIMPTA© - Finding Patients at the Point of Treatment Decision with Predictive Modeling - Best Use of Data AwardVisa: Live at Le Louvre - Best Distribution and Amplification of Content WK Kellogg Co: Bear Naked | Naked Trails - The Bravery Award #FOMNA2024
We are excited to announce that Gordon Bach, SVP, Culturally Inclusive Media, has been named to Out Magazine's #Out100 list this year! This list honors the most impactful and influential LGBTQ+ individuals. "A big component of my role is to champion these underrepresented publishers and use my seat at the table to give them an opportunity to potentially work with some of the most valued brands in the world,” Bach says. The Los Angeles-based Bach has more than 15 years of experience in marketing, and as a gay advertising leader, he wants to make sure everyone in the LGBTQ+ community knows that they deserve “to love and be loved.” Read more here: https://lnkd.in/g_DbFEMDSee the full Out100 list here: https://lnkd.in/gYfGRb5M
Last week, we partnered with Sabio to host a Hispanic Heritage Month event focused on "Embracing Cultural Nuances and Building Bridges" with Hispanic and Latino/a/e/x audiences. The event began with an overview of the market and cultural influence of Hispanic and Latino/a/e/x audiences. Elisa Dao shared statistics on the Hispanic buying power and stressed the importance of brands forming genuine and enduring connections without resorting to superficial Latino representation. The focus shifted from statistics to storytelling with a panel moderated by Brenda Popoca from Sabio. The panel included Starcom's Jorge Alcaraz, Ph.D., Gordon Bach, Josh Villanueva and Sonia Morales from Publicis Digital Experience. They explored Hispanic and Latino/a/e/x identity, showcased authentic work produced with clients and provided helpful tips for building long-lasting connections. Thank you to our partners at Sabio and the fantastic Latino-owned businesses that helped us celebrate after the panel: Irazú, thrd. coffee company and Paletas Azteca.
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Starcom | LinkedIn (original) (raw)

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