Tarte Cosmetics | LinkedIn (original) (raw)

Personal Care Product Manufacturing

New York, NY 365,514 followers

high-performance natural beauty 🌻 cruelty free 🙅 parabens, gluten, mineral oil

About us

tarte™ is the pioneer of high-performance naturals™ & one of the fastest growing cosmetic companies in the U.S. Over 20 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. tartelettes around the world – including beauty editors, makeup artists, content creators & celebrities alike – obsess over the full assortment of award-winning, highly-pigmented, & longwearing cosmetics. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & further extended their philosophy of “good-for-you glamour” by launching sister brands Awake by tarte™ & sugar rush™. tarte™ is committed to sharing its passion for skinvigorating™ ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 70 countries worldwide! But tarte™ doesn’t stop there. Giving back has always been a part of the brand’s DNA. In 2017, tarte™ founded heart to tarte™, a 501(c)(3) non-profit organization to help support causes like anti-cyberbullying, environmental conservancy, animal rescue, disaster relief & women’s & children’s health initiatives. tarte also sustainably sources ingredients directly from cooperatives, & in 2019 helped fund the creation of an all-female maracuja cooperative in the Rainforest.

Industry

Personal Care Product Manufacturing

Company size

51-200 employees

Headquarters

New York, NY

Type

Privately Held

Founded

2000

Locations

Employees at Tarte Cosmetics

Updates

Tarte Cosmetics reposted this

eCommerce leader
2d Edited
Looking for gifting inspiration this holiday season, perhaps for your kids’ teachers or your tween niece? Try Tarte Cosmetics’ new AI driven gift finder 💫🎁 We just kicked off an a/b test: which one do you think will win? The AI driven experience or a traditional gift finder… Cheers to the team! Love the creativity with which you tackled the ask! #tartecosmetics #ai

Senior Product Manager at Tarte Cosmetics
5d
Our team was given an open-ended challenge to explore AI applications with ChatGPT, and I had the opportunity to lead an incredibly talented team in creating something meaningful—and fun—for holiday shopping. The result? An AI Gifting Assistant that goes beyond basic recommendations, helping users find thoughtful, personalized gifts by matching to personality, interests, and more. It even explains why each pick is a perfect fit! Grateful to work with a team and company that constantly challenges us to innovate and embrace new ideas.#AI #Innovation #eCommerce
Tarte Cosmetics reposted this
Thanks so much for having me! Loved chatting with Melinda Cragan Lindland & connecting with Syracuse University alumni. Miss my days at S.I. Newhouse School of Public Communications at Syracuse University! So thankful I could share my Tarte Cosmetics journey. 💜🍊

59,533 followers
4d Edited
At our Mastering the Art of Brand Marketing #BISummit, hosted by Syracuse University in New York, the spotlight was on reaching Gen Z—one of today’s most sought-after audiences. Tarte Cosmetics’ Candace Craig Bulishak took the stage to show us exactly how it's done! Joined by her moderator Melinda Cragan Lindland from Jack Morton Worldwide, Candace emphasized the power of community-driven marketing, revealing Tarte’s strategies for building genuine, lasting connections with Gen Z. Together, they discussed the critical role of influencer partnerships, social media innovation, and brand loyalty, sharing how Tarte has mastered the art of creating a brand that feels authentic and relatable. Candace’s insights offered a valuable roadmap for anyone looking to engage and inspire the next generation of consumers. 📢SUBSCRIBE to our Brand Innovators On Stage YouTube Channel! Stay up to date on all the best stage content!: https://lnkd.in/ev-8_iMX #Marketing #Innovation #MarketingInnovation #MasteringBrandMarketing #Brand #BrandMarketing #ArtofBrandMarketing #Syracuse #SyracuseUniversity #NYCommunity #NewYork #TarteCosmetics #JackMorton #CommunityDriven #AuthenticConnections #GenZ #SocialMedia #BrandLoyalty
365,514 followers
4d Edited
Kindness is at the heart of everything we do at tarte, and in honor of #WorldKindnessDay, we’re proud to celebrate how kindness continues to uplift our community—today & every day! 💜 This year we’re proud to say, we’ve: 🌟 Engaged 20k+ tartelettes on our 25-city Global Kindess Tour 🌟 Hosted teacher appreciation events & cleared thousands of wishlists 🌟 Given away 24+ tickets for our community to experience Taylor Swift live 🌟 Created unforgettable moments with tartelette photoshoots 🌟 Raised $250K during our #stormoflove hurricane relief 12-hour TikTok Live marathon 🌟 Celebrated & supported small businesses through our annual Shape Your Future Small Business Awards 🌟 Hosted 3 unforgettable #trippinwithtarte community events As we celebrate World Kindness Day, let’s remember that small acts of kindness can create big change. Together, we can make the world a kinder place—one act at a time. 🌎💜
✨An inspiring day at Black Beauty Roster’s industry-leading #BBRCreatorsSummit powered by Mielle!✨ We were thrilled to join Maude Okrah Hunter, BBR & such an amazing community for a day of inspiration, connections, powerful insights & celebrating the future of Black beauty & entertainment. From prioritizing mental health to building authentic brands & scaling platforms, creators joined in thought-provoking panels led by incredible speakers & moderators. With Sir John as emcee & the inspiring Winnie Harlow as keynote, every session empowered creators to elevate their influence & impact. We loved being a sponsor of this unforgettable event dedicated to uplifting voices & shaping the future.
365,514 followers
2w Edited
Class is in session for tarte’s Fall 2024 Intern Program! Our tarte interns are diving into real-world experiences, bringing fresh perspectives & energy to their roles across departments. Each week, tarte leaders host in-depth sessions on key topics, from operations to product development. This week, Lauren Vacca, our Sr. Director of Influencer Marketing, shared insights on relationship building & brand awareness within the creator community. Lauren covered tarte’s thoughtful mailer strategy, highlighting: 🌟Creator Assessment Matrix: Developed in collaboration with Black Beauty Roster, this matrix equally weighs follower count, engagement level, content type, brand loyalty & new audience reach. 🌟Inclusive Distribution: tarte sends mailers to creators across the United States & abroad and 50% of every mailer always goes to BIPOC creators & 30% to Black creators 🌟Creator Autonomy: true to tarte’s values, no creator is ever required to post about a mailer—ensuring genuine connections that honor true creator autonomy. To bring these strategies to life, our interns analyzed September’s Hermes bracelet mailer for one of tarte’s biggest Holiday Collection launches—the Shape Tape Award Winners Set. This mailer reached 100 creators, with 29 having fewer than 10K TikTok followers (including 5 with less than 2K). The creators ranged in age from 18 to 49, with 33% identifying as Black and 50% as BIPOC. Each recipient received the same tarte products and Hermes bracelet. Our interns wrapped up the session by sharing favorite creators & ideas for future mailer themes, playing an active role in shaping tarte’s influencer partnerships. At tarte, investing in our interns means empowering them with real-life experience, insights, & a seat at the table.
Happy Halloween from the tarte team! 🦇✨👻
Thrilled to kick off the holiday season with some of our favorite editors, press & media friends at tarte HQ! ✨ Our AI-powered holiday collection took center stage—every detail, from packaging design to product assortments, was crafted with innovative AI technology. This collection brings together beauty & technology in a way that feels like holiday magic! 💜 Continuing our tradition of kind since ‘99, we made donations to Toys For Tots, Black Girl Ventures, Asheville Humane Society & World Central Kitchen on behalf of every guest, spreading a little more joy this season. And, of course, glam was in full swing as we celebrated in style. Huge thanks to our Shape Your Future winner, LaRonda Butler, for the stunning balloons that truly brought the season to life. Cheers to making this holiday season bright with beauty, kindness & innovation! ✨
Tarte Cosmetics reposted this
Yesterday, I had the pleasure of speaking with Georgetown Retail & Luxury Association on my unconventional career journey, the early days at tarte, & why we invest in community vs traditional advertising methods. Thank you so much for having me! 💜 Earlier, we spent the day passing out goodies, giving hugs, & spreading kindness at the 20th stop of our Kindness Tour this year at Olivia Macaron in D.C! Our D.C tartelettes are truly something else✨🫶🏻 Where do you want to see the Kindness Tour next?! 2024 Community Kindness Tour 20+ Cities & counting… 20K+ tartelettes showed up to celebrate 42 female businesses supported $1.4M+ of tarte products gifted to tartelettes
Tarte Cosmetics reposted this
Taylor Swift: The Eras Tour Miami was truly something else 💜🪄🫶🏻 After seeing so much devastation in my own community after Hurricane Helene & Milton, I knew that I wanted to do something to help out the small businesses that were impacted by all of the destruction. For our iconic room drops, we decided to purchase goodies from Hurricane impacted brands in Florida, NC, Georgia, & Tennessee. We wanted to help uplift these brands by gifting these amazing products to our creators with us for the weekend 🫶🏻 Every item that was gifted had a personal story attached to a brand struggling to recover from the hurricanes. Later at the glam suite, we set up a Hurricane relief kit packing station with a ton of incredible brands like honeypot, Bobbie, parasol, and beis who was so amazing to gift the bags! These were later brought to the Miami rescue mission clinic, which is a free clinic for those who are struggling in the Florida community - especially with the aftermath of hurricane Milton & Helene. All of this is a part of our ongoing efforts to give back to those affected from the hurricane. In addition, tarte and myself personally gave $250,000 to World Central Kitchen to provide meals to those affected by Hurricane Helene and Milton 💜

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Tarte Cosmetics | LinkedIn (original) (raw)

Personal Care Product Manufacturing

New York, NY 365,514 followers

high-performance natural beauty 🌻 cruelty free 🙅 parabens, gluten, mineral oil

About us

Locations

Employees at Tarte Cosmetics

Updates

Join now to see what you are missing

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