The Smithee Group | LinkedIn (original) (raw)

Advertising Services

Brooklyn, New York 396 followers

We're a growth agency. We inspire & empower people to create generational success. Start growing your business now.

View all 7 employees

About us

We're a growth agency. At TSG our vision is to inspire and empower people to create generational success. It’s what we live and breathe on a daily basis. Our heart is for helping businesses succeed in this crazy, fast-paced, digital world. From consumer intelligence to marketing and advertising execution, TSG provides a full-service approach to growing your business.

Industry

Advertising Services

Company size

11-50 employees

Headquarters

Brooklyn, New York

Type

Privately Held

Founded

2014

Specialties

Social Media, Website, Advertising, Brand Strategy, and Digital Marketing

Locations

Employees at The Smithee Group

Updates

How to use Meta Advantage to Your ADVANTAGE: At TSG, we understand that there isn’t a one-size-fits-all method of advertising for a brand or business. Beyond curating a brand’s identity and writing the perfect copy, it takes strategic planning to target the right audience according to your consumer demographic and business goals. Our value of high-level strategy meets our prioritization of efficiency with Meta Advantage Plus. Here is a brief overview of Meta Advantage so that you understand how we are using Meta to our advantage 😉 . Compared to manual sales campaigns, Advantage+ shopping campaigns require fewer inputs during campaign creation, simplify target audience options, and streamline campaign management. Not only does this enable Meta to reach more people likely to purchase the marketed products, but there is no longer a need to run multiple campaigns with varying target audiences and creative. One way Meta does this is by utilizing our favorite marketing tactic: research. Meta Advantage Plus automatically tests up to 150 creative combinations of visual and copy to deliver the highest performing ads. Aka, there is less busy work on our end and more profit on yours. This leaves us with more time to devote to high quality creative, innovative brand strategy, and propelling your business forward. Reach out today to schedule a consultation and learn how we can help your target audience find your business.
Focus groups and one-on-one in-depth interview research methodologies have been the vibrant topic of the research and insights industry for years, yet they still thrive due to their efficiency and effectiveness in providing businesses with consistent, usable insights and intelligence. TSG i3 Research has provided valuable insights for a variety of participant types across Health Care Professionals, Creatives, and Consumers. Learn more about our i3 Research and schedule a consultation at thesmitheegroup.com
What is a good ROAS and is it the only thing you should be looking at? 1. What is ROAS? ROAS stands for Return On Advertising Spending, and is calculated by dividing the revenue generated from the campaign by the cost of the campaign. 2. A good ROAS completely depends on the industry and your business goals, but generally a good ROAS for Facebook Ads is a 3:1 ratio. This means that for every 1spentonadvertisements,yourbusinessgetsareturnof1 spent on advertisements, your business gets a return of 1spentonadvertisements,yourbusinessgetsareturnof3. For Google Ads, an ROAS between a 3:1 and 5:1 ratio is considered effective. 3. ROAS isn’t the only metric of success in advertising. Even with a lower ratio (high advertising spend and moderate sales), a campaign can still be successful depending on your goals. Engagement, traffic, and building brand awareness can all be achieved without being clearly reflected in the ROAS. Other metrics to consider are CPC (Cost Per Click) and CTR (Click Through Rate). We want to help you meet your business goals. Schedule a consultation today to learn more.
TSG will see you at Conclave!⁠ ⁠ The American Gem Society’s (AGS) International Conclave is headed to Austin, TX on Monday, April 15 through Wednesday, April 17. Our leadership team will be there to speak on digital marketing in the jewelry industry. Follow us to stay up to date with their presentations.https://lnkd.in/gmffNxk7
Conclave 2024 https://www.americangemsociety.org
Wondering how many times you need to mention something on your site for optimization? Let's break it down with three key points:⁠ ⁠ Homepage Navigation: Think of your homepage as the map guiding visitors through your site. Smooth navigation ensures they find what they need effortlessly. If you don’t mention your locations on your home page, no worries - including drop down locations in your main menu will be just as effective.⁠ ⁠ Location Optimization: While different pages can target various locations, your website doesn't need to scream every location on every page. Google My Business integration can boost your SEO game without heavy location mentions.⁠ ⁠ Content: From written words to images, podcasts to reviews, every piece of content matters. Title tags, heading tags, image names – they all contribute to your site's SEO.⁠ ⁠ So the short answer? Your target audience will still be able to find you by searching for businesses in your area - Even if you don’t include your locations in every other headline.⁠ ⁠#SEO #DigitalMarketing #OptimizationTips
TSG has a rich history of providing research solutions to brands and businesses around the world. Our tried and true methodologies have not gone away simply because we have continued to evolve and incorporate new approaches. Our team values effectiveness over flash, and our goal is always to provide you with the most valuable insights and intelligence that you can leverage to develop your business. Learn more about i3 Research and schedule a consultation at thesmitheegroup.com.
Home - The Smithee Group https://thesmitheegroup.com
Did you know that according to The Marketing Hustle, 75% of marketers are using AI in their jobs. 60% say AI has helped them create a more consumer-centric experience. 40% are using AI to create more engaging content. Although AI is getting a bad rap in many fields, marketers can use it to their advantage when it comes to understanding their audience and increasing task efficiency. How are you using AI in your job? Comment below and let us know #MarketingAI #AIAdvertising #DigitalMarketing https://lnkd.in/gCnuY_98
Today we’re here to answer one of our clients’ most frequently asked questions: When should I use Google v. Meta ads? There are two kinds of marketing strategies: push and pull. Push tactics (like Meta) are ads that you can push towards your target audience, ads that they might not see naturally. For example, if you are promoting an event, they might not be on the lookout for said event, so you can set up a Meta ad that will alert them of something they might be interested in. Pull ads are those that appear according to people’s search intent. This is what happens when Google uses pull ads to promote a jewelry business in your county if you are looking for necklaces. Push tactics are great to use for short term ad sets like events and promotions, and pull tactics are great to use for general brand advertising. That means that (in general) Meta is most helpful for pushing a brand or an event toward your target audience, and Google can pull the already-interested audience toward your business. It’s important to know how these strategies work in order to maximize the impact of your media and budget. DM us with your biggest marketing questions today or schedule a consultation at thesmitheegroup.com to learn more #metaads #googleads
The Smithee Group https://thesmitheegroup.com
We have absolutely LOVED working with Tatiana Albrecht to rebrand and market her beautiful custom gemstone jewelry business. ⁠ ⁠ If you like our work to refresh her brand identity, reach out at thesmitheegroup.com to schedule a consultation and learn how we can level up YOUR brand.⁠ ⁠#branding #marketing #brandidentity
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The Smithee Group | LinkedIn (original) (raw)

Advertising Services

Brooklyn, New York 396 followers

We're a growth agency. We inspire & empower people to create generational success. Start growing your business now.

About us

Locations

Employees at The Smithee Group

Updates

Join now to see what you are missing

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