Advertising Research Foundation (ARF) | LinkedIn (original) (raw)

Advertising Services

New York, New York 13,338 followers

To further, through research, the scientific practice of advertising and marketing.

View all 182 employees

About us

The Advertising Research Foundation (ARF) is the only organization that creates and curates objective, original research through education, events, and networking for advertising practitioners. By providing leading-edge solutions and anticipating the industry’s challenges, we are trusted by over 400 member companies from leading brands, agencies, research firms, media, and tech. Our unique network enables us to generate relevant insights, provide a platform for members to share findings, empower members to make impactful marketing decisions, and challenge convention. We help our members be smarter faster and support them in being fearless leaders in their organization and in the future.

Industry

Advertising Services

Company size

11-50 employees

Headquarters

New York, New York

Type

Nonprofit

Founded

1936

Specialties

Market Research, Women in Analytics, ROI, Neuromarketing, Advertising Research, Ad Effectiveness, Media, Engagement, Multicultural Marketing, Research Quality, How Advertising Works, Shopper Insights, Macrotrends, David Ogilvy Awards, and Young Professionals

Locations

Employees at Advertising Research Foundation (ARF)

Updates

Women’s sports make up half of all competitions but receive only 15% of media coverage – causing doubts around investment – but the truth is: fans are more passionate than ever. 🏀 Join the ARF Women in Analytics for an exclusive breakfast session as we explore the untapped potential for brands in #womenssports, the ROI of investment, and key audience trends. Seating is limited, RSVP today: bit.ly/ARFWIA102324
13,338 followers
3d Edited
Congratulations to Ogilvy UK's Say Maaate to a Mate campaign, entered by Instapanel, for winning this year's prestigious Grand Ogilvy Award! 🏆 As the Grand Jury noted, this campaign was "supported by science all the way through." A big congratulations to all of this year's, winners–we salute your hard work and incredible achievement! See the full list of winners on our website: https://lnkd.in/gyA7CTGw
The ARF extends a heartfelt thank you to all attendees and speakers for making Creative Effectiveness 2024 a success! Your insights and engagement have greatly enriched our discussions. A special shoutout to our sponsors—Ipsos, TikTok, MarketCast, Google, iSpot.tv, and Swayable—for your invaluable support. Tonight, join us as we toast to advertising excellence at the #ARFOgilvys and find out who will take home gold! 🏆
Wrapping up the day is a keynote with Faris Yakob on the intersection of art and science in advertising! Explore how measurement influences creative effectiveness and gain valuable tools for crafting impactful campaigns: thearf.org/ce-doa24
13,338 followers
3d Edited
#ICYMI: “Optimizing creative can increase video ROI by 2.2X when creative improves from poor to optimal,” — Danielle Bartolo Perrella, Head of Data, Analytics, and Measurement, Government and Advocacy, Google“[You Can] use AI to reformat, resize, and reach the right audience on the right platform.” — Esty Gorman, Creative Effectiveness Lead, GoogleFor more insights on the current state of creativity in the age of AI, tune in virtually to Creative Effectiveness 2024: thearf.org/ce-doa24
Welcome to Creative Effectiveness 2024! Follow along with us and join the conversation using #ARFCreative. Kicking off the day is our first keynote: Olivier Toubia of Columbia Business School exploring the creative capabilities of Generative AI and assessing potential limitations. Tune in virtually to understand the role of humans in the creative process of tomorrow: thearf.org/ce-doa24
Take a sneak peek into the jury room at the #ARFOgilvys 🏆Aarti Bhaskaran of Snap Inc. reveals what made this year's Grand Ogilvy Award winner stand out from the rest and shares what she's most looking forward to at tomorrow's Creative Effectiveness conference! It's not too late to RSVP & join us: thearf.org/ce-doa24
Advertising Research Foundation (ARF) reposted this

Senior Account Manager
5d
Despite the ever-growing investment brands are making to drive short-term interest through social media campaigns, there is little-to-no investment in understanding the long-term impacts of advertising on social media. I was lucky enough to be a part of this cutting-edge experiment by the Advertising Research Foundation (ARF) Social Council in partnership with eye square and Dynata. Find out if ads really lead to brand loyalty and purchases and learn how to optimize your campaigns for lasting impact. https://lnkd.in/gQQQTMUH

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Advertising Research Foundation (ARF) | LinkedIn (original) (raw)

Advertising Services

New York, New York 13,338 followers

To further, through research, the scientific practice of advertising and marketing.

About us

Locations

Employees at Advertising Research Foundation (ARF)

Updates

Join now to see what you are missing

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