Theorist Media | LinkedIn (original) (raw)

Media Production

Raleigh, NC 3,096 followers

A globally leading digital production studio

View all 40 employees

About us

Theorist is a Raleigh and Los Angeles based digital production studio that owns and operates five of the world's largest and most influential YouTube shows. With a combined 45 Million subscribers and 8+ Billion total views, the network of Theory channels are a modern-day Mythbusters, educating viewers while unearthing the secrets behind gaming, food, film, and fashion. Theorist has been nominated for 15 Streamy Awards and won 9 across various categories. It has developed multiple YouTube Originals productions and created groundbreaking events in the creator space including Creators In Fashion (2024), the first creator-led runway show, and massive charity collaborations that included 50+ of the world's biggest YouTube creators (2019-2022). Theorist is also producing high-quality fandom apparel with its fashion brand Lumen and is producing lore-filled music with its LoreFi mystery-meets-music channel. Theorist Inc. is a thought-leader in the creator economy whose founders (Matthew Patrick and Stephanie Patrick) have been ambassadors to dignitaries and world leaders from the White House to the Pope, and whose leaders have spoken across the world as advocates for the future of the Creator Economy.

Industry

Media Production

Company size

11-50 employees

Headquarters

Raleigh, NC

Type

Privately Held

Founded

2013

Specialties

Digital Video, Creator Economy, Digital Media, and YouTube

Locations

Employees at Theorist Media

Updates

Theorist Media reposted this
🌟 ICYMI - Matthew Patrick (MatPat) and Stephanie Patrick are among YouTube’s most successful creators, having founded fan favorites like Game Theory (19M+ subs), Film Theory (13M+), Food Theory (5.3M+) and Style Theory (2.6M+). Not only are they successful entrepreneurs, they’re also the nicest people. In 2022, Lucas and his team at Lunar X acquired The Theorists and they’ve been working together since. This week we finally got to see what their shared vision and combined resources are capable of - a new type of show called Creators In Fashion (link in comments): 👉🏻 A fashion show designed by creators, live streamed on YouTube with Mat hosting & interviewing fellow creators & designers; 👉🏻 PiP live commentary and Live chat for viewers; 👉🏻 Super high production value, with brand sponsorship (Shopify); ⚡ and most importantly: live Shopping features, allowing users to purchase what they see on the screen live. Full circle. CIF will become an annual show, and this group has many other fantastic ideas in the oven that combine the power of YouTube fandom, tentpole events, live streaming and Shopping. Can’t wait to see what they do next! Big congrats Mat, Stephanie, Lucas, Jake Curtis, Bridget Dolan and all others involved! It takes a village. #YouTube #MatPat #CreatorsInFashion #Shopping
Theorist Media reposted this

M&A and strategy advisory for creator economy | 3x founder and digital leader | Savannah real estate investor
1y
Lots of chatter about Matthew Patrick, Theorist Media, and YouTuber transitions. Here’s some inside baseball… - MatPat is not leaving Theorist, just stepping away as permanent host - MatPat is a generational talent. He’s now unlocked to do new market-defining projects with Theorist, new owner Lunar X, and individually - I know MatPat is exceptional because I worked with him at Big Frame 10 years ago. He was our head of audience development, had 250k personal channel subs, and all the BF execs kept saying how lucky we were to have him! - Lunar X team has done incredible job prepping Theorist for transition. I spoke to Lunar’s head of portfolio ops at my nyc meetup — lots of planning and smart strategy there, will be a good playbook for us all to learn from - kudos to Dan Levitt, another former Big Framer, who saw the potential in MatPat and and took a huge bet on him. And then many other talent. Dan now runs one of the largest independent influencer mgmt co’s called Long Haul Management Inc…listen to my interview with him on The Come Up Podcast, he’s a great storyteller So the net net is… I’m excited for more case studies here. As we all learn how to manage YouTuber and channel owner transitions, we’ll unlock new experiences for fans, remarkable talents, and help everyone make some some good ROI along the way #youtubers #digitalmedia | RockWater Industries
Theorist Media reposted this

Creative Director and Host of Game Theory
10mo Edited
Today is a big day. After 13 years of content creation, Matpat has stepped away as the Host of the Theory Channels. The announcement came 10 weeks ago but his final video went up today and man has it hit me hard. I’ve been a fan of his content since the beginning, he was always a massive inspiration to me and it’s weird he won’t be on my screen every week. He’s still around, being a CEO and working on new and exciting projects. However that’s not the only change happening. With him stepping down, he’s handed the hosting job over to the creative directors… which includes me! Starting next week, I will be the official host of our flagship channel The Game Theorist. It’s been a crazy and wild ride and I can’t quite believe my career has led here, but I’m so excited for the future. Thank you Matt, for all the opportunities, I won’t let you down! MatPat’s FINAL Theory!
MatPat’s FINAL Theory!

https://www.youtube.com/

Theorist Media reposted this

Justin Gerrard
Justin Gerrard is an Influencer
I help tech startups with Growth and GTM | Former founder | 3 exits | Alum: Discord, Twitch, Microsoft, American Express & Various Startups
5mo
Matthew Patrick’s most unique achievement isn’t that he grew his YouTube account into a multi-channel media business with over 40 million subscribers. It’s that he managed to sell his company and successfully transition away from a career that’s so hard, both emotionally and logistically, to leave. In an emotional video posted earlier this year, Patrick — known as MatPat online — shocked viewers with his decision to step away from his illustrious career. He explained, “I don’t love late nights. I don’t love the fact that [my wife] Steph and I have been work-first for over a decade, where I’m sitting down at dinner with my best friend, and we’re talking about business logistics. … I miss the days when I could just sit down on the couch with her and play video games, and it’s not for content.” As the creator economy matures, Theorist Media — which employs 22 full-time staff and around 20 freelancers — is being viewed as a blueprint for how creators can make this sort of business transition. “Creator media companies are so key person-led, that it’s a vulnerability,” Hank Green, a longtime creator and entrepreneur, told TechCrunch. “When you die, or when you want to retire, it just ends, and that’s kind of sad. It’s like, did I build a thing that will outlast me, that I can take a break for the first time in 10 years? Though MatPat retired from YouTube, he’s still pretty busy. In fact, he’s been spending a lot of time on Capitol Hill. Now that he isn’t making videos anymore, he wants to use his position as one of the most successful YouTubers ever to educate legislators about what creators need as small businesses. “It’s weird to be in a position where I, YouTuber MatPat, who just had this big exit from the platform and is very well known in this space, am suddenly like, no man in Washington, being a literal salesperson for a $250 billion industry,” he said. The creator industry is often delegitimized — making online videos sounds like a hobby, rather than a career. More children are saying their dream job is to be a YouTuber, but only a small percentage of aspiring creators will make enough money to stay afloat. But the way MatPat sees it, aspiring creators can learn a lot of transferable skills from YouTube. Creators need to master public speaking, scriptwriting, video editing, filming, social media marketing, data analysis, and more. “One of the things I’m hopeful for is that people figure out that there are transferable skills, where it’s like, maybe I wasn’t doing this exact job, but I learned all of these things by doing YouTube, which applies.”#creators #creatoreconomy #youtube #legislation #news #tech https://lnkd.in/gnFDBYZS
MatPat, the first big YouTuber to successfully exit his company, is lobbying for creators on Capitol Hill | TechCrunch https://techcrunch.com

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Theorist Media | LinkedIn (original) (raw)

Media Production

Raleigh, NC 3,096 followers

A globally leading digital production studio

About us

Locations

Employees at Theorist Media

Updates

https://www.youtube.com/

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