The Sasha Group | LinkedIn (original) (raw)

Advertising Services

New York, NY 10,345 followers

We teach, guide, and execute present-day brand building for ambitious businesses looking for meaningful growth.

Discover all 141 employees

About us

The Sasha Group is a VaynerX company founded in 2019, infused with entrepreneurial DNA and built by folks with decades of Fortune 500 expertise. We teach, guide, and execute present-day brand building for ambitious businesses of all sizes to unlock meaningful growth. In a world that’s constantly changing, we build brands that win hearts in our vision of a future full of beloved brands. In addition to marketing services, our education products provide knowledge, tactics, and strategies to business leaders through in-person and virtual events and weekly content delivery. We also offer consulting packages to guide businesses through their journeys with our expertise and network. Ready to make an impact together? Learn more about us and how we can work together at www.thesashagroup.com.

Industry

Advertising Services

Company size

51-200 employees

Headquarters

New York, NY

Type

Privately Held

Founded

2019

Specialties

Marketing, Consulting, Education, Growth, Business Strategy, Media, Creative, Strategy, Production, and Branding

Locations

Employees at The Sasha Group

Updates

The Sasha Group reposted this

Co-Founder / Music Supervisor at RESISTER / shesaid.so Mentour / Female Frontier Honouree
2w
Our new sonic branding for Utz Brands, Inc., a super fun catchy sonic logo inspired by the "ntz ntz ntz" house music trend and brought to life by our composer Akiko Haruna with vocal performance by Chad Courneya. This was such a fun one, thanks to The Sasha Group and everyone involved for bringing us on board, creating culturally led sonic branding is our jam.

1,487 followers
1mo Edited
NEW from HOBBY 🎥🥔✨ In this latest campaign for UTZ, Oskar Bård cranks up the crunch and doubles down on flavor, as an 11-year-old Chief of Crunch and Flavor Officer guides a new hire. A potato chip factory was built on location in a Toronto warehouse and filmed in just one day—because when it comes to crunch, there’s no time to waste! The result? A spot as crisp as a fresh bag of UTZ chips. Big thanks to the creative minds at The Sasha Group / VaynerMedia . Client: Utz Brands, Inc.Production Company: HOBBY USA Director: Oskar BårdExecutive Producer: Anna BergstromAgency: The Sasha Group / VaynerMediaExecutive Creative Director: Kyle ArangoAssociate Creative Director: Ryan GrafAgency producer: @Lais Pereira VP, Client partnerships: @Law Smithson Senior Account Executive: Krishna Patel Marketing Director: Amber McGroganVP Integrated Marketing Communications: Liza DarnellDirector, Integrated Marketin Communication: Payton LissetteSevice Production: FrankContent LtdExecutive Producer: Belinda StrumingerProducer: Jeff SchwartzDP: Kris Belchevski Production Designer: Rudi Caushi Editor: Ryan Steele, MACKCUTColor: Henri PullaSound: Martin MighettoVFX: Helmet Films & Visual EffectsVFX / Finishing Online: Love Fagerstedt
The Sasha Group reposted this
Hispanic Heritage Month may be over, but our SVP and Head of Consulting at The Sasha Group, Maribel Lara, wants to leave marketers with her advice for engaging LatinX communities through their campaigns. ✨ 📸 She joined Inc.com in a conversation to remind marketers to be relevant in how they engage and care about their diverse audiences. Check out the full article through the link in the comments! 👇 #hispanicheritagemonth #dei #diversity
"Great ads make you squirm... in a good way." Our SVP, Head of Strategy, Jason Chan, reveals why the best marketing isn't afraid to ruffle a few feathers. Let's talk about why bland is the enemy of memorable.
The Sasha Group reposted this

Executive Creative Director at The Sasha Group, a VaynerX Company
1mo Edited
I grew up on UTZ. So the chance to work on the brand was definitely a highlight. Massive thanks to Oskar Bård, Anna Bergstrom and the whole crew at HOBBY for being incredible collaborators and for going above and beyond on this project. And a huge shout out to our amazing partners at Utz Brands, Inc. Amber McGrogan, Liza Darnell, Payton Lissette, Korlin Serauskis and Howard Friedman who worked with the team at The Sasha Group Ryan Graf Law Smithson Henley Schimpf Lais Pereira to create a new brand character and the first ever "socially-informed" sonic branding we plucked straight from the internet and was brought to life be the team RESISTER. This just the beginning of taking the UTZ brand national, so I'm even more excited what this team does next.

1,487 followers
1mo Edited
NEW from HOBBY 🎥🥔✨ In this latest campaign for UTZ, Oskar Bård cranks up the crunch and doubles down on flavor, as an 11-year-old Chief of Crunch and Flavor Officer guides a new hire. A potato chip factory was built on location in a Toronto warehouse and filmed in just one day—because when it comes to crunch, there’s no time to waste! The result? A spot as crisp as a fresh bag of UTZ chips. Big thanks to the creative minds at The Sasha Group / VaynerMedia . Client: Utz Brands, Inc.Production Company: HOBBY USA Director: Oskar BårdExecutive Producer: Anna BergstromAgency: The Sasha Group / VaynerMediaExecutive Creative Director: Kyle ArangoAssociate Creative Director: Ryan GrafAgency producer: @Lais Pereira VP, Client partnerships: @Law Smithson Senior Account Executive: Krishna Patel Marketing Director: Amber McGroganVP Integrated Marketing Communications: Liza DarnellDirector, Integrated Marketin Communication: Payton LissetteSevice Production: FrankContent LtdExecutive Producer: Belinda StrumingerProducer: Jeff SchwartzDP: Kris Belchevski Production Designer: Rudi Caushi Editor: Ryan Steele, MACKCUTColor: Henri PullaSound: Martin MighettoVFX: Helmet Films & Visual EffectsVFX / Finishing Online: Love Fagerstedt
The Sasha Group reposted this

CMO & GM | Forbes CMO 50 | AdAge 40 Under 40 | P&L Owner | Connector | Performance Elevator | Growth Catalyst | Turnaround Agent | Industry Trailblazer | Board Member
1mo
Everyone could use a little magic 🪄 and Hello Products LLC brings the magic ✨ and more with our new spots. So proud of the work from this cross-functional team led by Amy Benford, Kristen Babkes and Melissa Carrion in partnership with Jennifer Vasold-Singh and Rekha Rao. Thank you to our agency partners, Walrus for the awesome creative and The Sasha Group. Looking forward to celebrating how Richard Kluxen and Lila Gilstein bring these spots to life in the wild🐯 Check it out and bring a little hello magic to your everyday #everydayyay https://lnkd.in/e_e5pS3Q
hello | sweet coconut deodorant

https://www.youtube.com/

The Sasha Group reposted this

Brand Manager Violife, Flora Food Group
2mo Edited
America has voted Violife the #1 Dairy Free Cream Cheese in the USA! I am so excited to share that we have officially launched our superiority campaign this week 🎉 To celebrate, we're hitting the road with our "America Has Voted" campaign, spreading delicious, dairy free goodness across the nation through a highly immersive multi-city victory tour in Austin and Miami. We rolled out eye-catching OOH elements like billboards, digital kiosks, and wild postings in high-traffic areas featuring witty election-style slogans such as 'The Winning Candidate Who Can Be Bought' and 'Voted #1 No Debate.' In addition, we’re sharing our victory speech online with parody election-style videos on Instagram, TikTok, and YouTube, alongside episodic content to showcase our winning products (check it out below!). The campaign will also include IRL activations like bagel shop takeovers in Miami and Austin, where customers can try exclusive Violife cream cheese flavors taking place in October and November. On Election Day, November 5th, the first 100 customers to order a bagel with Violife at El Bagel and Rosen’s Bagel Co. will receive a free bagel schmeared with Violife limited edition cream cheese. Plus, grocery store pop-ups will greet shoppers with toasted bagels and Violife cream cheese, driving engagement from screen to street to shelf all fall season long. I am so stinking proud to get this off the ground and cannot wait for the strong results that are sure to come in! Huge thank you to the Violife team: Olga Osminkina - Jones, Christine Ngo Isaac, Marisa Kololyan, Stefano Porcini, Chrysanthi Kokotsaki, Annabella Perazza, Meredith Mercil Napolitano, Monika Grabania - Dailerian, Rachel Waynberg, Caitlin Stratton, Robyn Frumkin, Karen Cassetta + so many more! And a huge thank you to our agency partners that made it happen at The Sasha Group and Small Girls PR!
Behind every great project is an even greater PM. Meet Vicky Tahos, one of the silent forces driving The Sasha Group's success!

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The Sasha Group | LinkedIn (original) (raw)

Advertising Services

New York, NY 10,345 followers

We teach, guide, and execute present-day brand building for ambitious businesses looking for meaningful growth.

About us

Locations

Employees at The Sasha Group

Updates

https://www.youtube.com/

Join now to see what you are missing

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