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About us
Vans is a globally iconic skate brand, forever rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends, and we are constantly inspired by the future generation of positive catalysts. At Vans, our culture sets us apart and influences everything we do. We are driven by five values: 1.Effortless Authenticity: We embrace those who are unapologetically themselves. 2.Radical Creativity: Creativity remains key to everything we do. 3.Unconventional Community: We are inclusive and connected to our consumers, our communities and each other. 4.Relentless Passion: We listen to our people, our athletes and our consumers. 5.Playful Irreverence: We see through the eyes of youth and celebrate the underdog spirit, so we never take ourselves too seriously. VF Corporation VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We believe that when you discover the difference between a career and a calling, you get so much more out of life. When those lines begin to blur, you start to limit yourself much less and start aiming for more. That’s what we want for everyone who joins us at VF. And frankly, that’s what it takes to thrive.
Industry
Retail
Company size
10,001+ employees
Headquarters
Costa Mesa, California
Type
Public Company
Founded
1966
Locations
Employees at Vans
Updates
- Continuing her gold medal streak, our Global Skateboarding Team Rider Arisa Trew just won the women’s skateboard park contest at X Games Chiba in Japan over the weekend. Coming into the final in second place, Arisa was able to unseat the competition and win gold, shattering yet another glass ceiling in skateboarding to become the first athlete to win five X Games titles before the age of 15. In addition, Vans’ Global BMX team rider Courage Adams took third in men’s BMX street finals, and Rim Nakamura earned a silver medal in men’s BMX park. We’re proud to see our athletes always pushing progression of their sport and culture. Congratulations to Arisa, Courage, and Rim for your accomplishments!
- Congratulations to our BMX Team Riders Perris Benegas, Kevin Peraza, and Kilian Roth for being awarded top honors at the recent 28th annual NORA Cup Awards. On the heels of a successful past few months, Perris was named “Women’s Rider of the Year” for leading the way in BMX and shattering the glass ceiling for the next generation of riders. With three X Games medals under his belt this year - two gold and one silver - Kevin was honored with “Transition Rider of the Year.” European Team Rider Kilian received “Street Rider of the Year,” a top accolade and recognition from his peers for a solid run of content and next-level tricks. As a brand committed to always pushing progression, we couldn’t be more proud of what these athletes have accomplished as they continue to elevate their sport and culture to the world.
- Last week, we kicked off an NYC takeover spanning from Brooklyn to Soho, celebrating the skateboarding community and our free-spirited “Off The Wall” mindset of progression and youthful energy. Following a curated experience that paid tribute to NYC landmark and cultural institution Max Fish, the skateboarding community converged for a massive Vans Block Party at Brooklyn’s Skate Space 198 on Saturday that gathered NYC’s finest for a Skate Jam, learn to skate sessions and “Skate Rave.” Our team riders, including Curren Caples, Lizzie Armanto, Beatrice Domond, Efron Danzig, Zion Wright, and Dick Rizzo, among many others, brought the energy with a pro demo and supported the learn to skate sessions. Throughout the week, our Old Skool silhouette took center stage, from an exclusive colorway with Satoshi Nakamoto and customized Old Skools in the SC103 runway show, to a tease of the upcoming Punk & Yo Old Skool 36 and gifting the NY skate community with the Skate Old Skool. See more from the week's events below.
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We kicked off a week-long New York takeover with the opening of a limited revival of Max Fish, the beloved downtown skate haven of the early 2000s, featuring a roaring performance by legendary rock group TV on the Radio. The night also featured DJ sets by NY trio Las Flaquitas and The Black Outs. Designed in partnership with PLAYLAB, INC., the re-envisioned space is a faithful reproduction of the original bar’s facade and signature decor. The event builds on our recent OTW experiences, most recently, an epic-scale takeover of Sacré-Coeur at Paris Fashion Week Men’s. Later this week, the NYC takeover continues with an open-to-the-public Vans Block Party at Brooklyn’s Skate Space 198, featuring a Skate Jam, skateboarding lessons, “Off The Wall” community market, and skate rave. For those in the area, you can register to attend here: https://lnkd.in/gKBRMibG- +3
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- As a brand dedicated to inspiring and empowering the next generation to live “Off The Wall”, we are beyond proud of our athletes who are elevating their sports to the world and pushing culture forward.
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- Congratulations to our Global Skate team rider Elijah Berle for landing the October 2024 cover of Thrasher Mag. Photo: Michael Burnett https://lnkd.in/gGfYd6HV
- We’re honored to see three of our Classics — the Authentic, Old Skool, and Slip-On— named to Footwear News’ “Greatest Shoes of All Time” list released earlier this week. The curated line-up features the most iconic styles that have stood the test of time and reflect historical significance as well as current trends. As a brand committed to inspiring the next generation and pushing culture forward, we’re humbled to see these timeless styles continue to influence today’s youth culture.
Today, we are delving into our August print issue and our special package highlighting the greatest shoes of all time.
Greatest Shoes of All Time: A Look at the Icons of Footwear Footwear News on LinkedIn - In a new documentary from The New York Times, Vans Global Surf team rider and one of South Africa’s most stylish surfers Michael February shares his journey of perseverance and self-discovery, including becoming the first Black South African on the World Surf League Championship Tour. Bringing together Michael’s love for the ocean, his family’s history in Cape Town and his desire and optimism to elevate what’s possible for the next generation, the new film - aptly titled “New Wave” - is a powerful example of pushing progression and positive change by living “Off The Wall.” Watch it now: https://lnkd.in/gMB6J_kj
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- On the heels of our “Always Pushing” Brand Anthem launch, our team celebrated a new global approach to storytelling at The Bunt Jam 2024 in Toronto, gathering more than 5,000 fans over this past weekend. An example of our free-spirited mindset and commitment to pushing progress and bringing the global skate community together, the invitational event featured incredible skating from a talented roster of skateboarders and a party-like atmosphere with live music performances from Paris Texas and a 3-on-3 basketball tournament. Check out The Bunt Jam 2024 coverage over at Thrasher https://lnkd.in/ejtDBehf and a video recap from the event below.
The Bunt Jam 2024 Video Presented by Vans
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September 30, 2024
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