Walker Sands | LinkedIn (original) (raw)

About us

Walker Sands is an outcome-based B2B marketing agency with capabilities spanning insights, strategy, branding, creative and media, including public relations, demand generation and social. The firm’s outcome-based approach delivers on business objectives related to position, growth, reputation and engagement for 100+ clients around the world. A 10-time Inc. 5000 honoree, Walker Sands is one of the fastest-growing B2B marketing agencies in the world, with offices in Chicago, Seattle and Boston. Learn more at walkersands.com.

Industry

Marketing Services

Company size

51-200 employees

Headquarters

Chicago, Illinois

Type

Privately Held

Specialties

Public Relations, SEO, SEM, Design, Marketing, Social Media, Web Design, Content, Demand Generation, Creative, Marketing Strategy, Branding, Account-Based Marketing, Marketing Automation, Motion Design, Conversion Rate Optimization, Media Relations, Data-Driven PR, Product Launches, Marketing Research, Media Planning, Sales Enablement, Campaigns, Copywriting, Video + Animation, Graphic Design + Illustration, Martech Stack + Integration, Paid Digital Media, Crisis Communications, Executive Profiling, Launches + Events, Media Training, Thought Leadership, and Influencer Marketing

Locations

Employees at Walker Sands

Updates

Allow us to reintroduce ourselves 👋 We’re a #B2BMarketing agency that starts every project with a question: “How might we achieve your ideal business outcome among your target audience?” We’ve seen #B2B brands get exactly what they want when they set their sights on it from the start — rather than crossing their fingers while specific channels cook. Whether you’re driven to clarify your brand’s value, stand out in the market or drive financial success, we help you identify your desired outcome and the right marketing investments to get it. Learn more about our approach: https://bit.ly/2qJGFKo
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How do we plan for a possible TikTok ban? It's one of the top #SocialMediaMarketing questions of the hour. We asked our Senior Director of Social Media, Lenora Wilkinson MS, to share guidance. She explains how clients and strategists can repurpose content, explore new platforms and develop a well-rounded social media strategy:
What does it mean to live your #WorkplaceValues? Our core values — Learn, Support, Do — are the foundation of our #CompanyCulture. The daily contributions of each of our colleagues demonstrate how we strive for better, work as a team and get stuff done. Each quarter, we honor one exceptional team member with our Values Award, to recognize those who consistently embody these principles in their work and impact 🌟 In 2024, we proudly celebrated Kaitlin Waters, Maggie Crouch and Derek Cnota. See how their leadership, innovation and collaboration moved our clients forward and inspired our team ⬇️
As marketers, we know the value of good storytelling. So why aren’t more #B2B brands taking advantage of one of the strongest storytelling tools on hand — the case study? We dissected a mock case study to explore how clear, well-structured content effectively communicates the value of your services to prospects. Download to discover: ✅ The anatomy of a case study ✅ A repeatable template ✅ How to achieve top business outcomeshttps://bit.ly/40dqSlx
As we celebrate a #NewYear, our team looked back on agency and personal wins in 2024. From website redos, to promos, to babies, we’re lucky to celebrate every milestone together 🧡 What were you proud of? Drop a comment to share ⬇️
Happy New Year from all of us at Walker Sands ✨ We're closing out the year with much to celebrate, thanks to you 🥳 Here's to more collaboration in 2025 🎆
According to Axios, communicators have become one of corporate America’s most valuable assets and trusted advisors — stop, we’re blushing! At the Axios 2024 Communicators Event, leaders from the NFL, Google, OpenAI and more shared how they’re navigating shifts in the communications landscape and complex stakeholder needs. Tanya Isarankura attended the live conference in NYC and brought back a few takeaways: 🌎 Localize your outreach: Meet audiences where they are — regionally and culturally — by pitching to local media and niche outlets. 📣 Diversify your channels: With shrinking newsrooms, consider influencers and creator-driven platforms to amplify your messaging. 🤖 Get comfortable with AI: Use AI like ChatGPT to tailor messaging, analyze trends, and generate rapid responses. 🤏Keep it brief: Short, impactful storytelling cuts through the noise. Axios calls it "smart brevity." 👀 Stay relevant: Align with trending moments (👋 Taylor Swift) and trust creators to adapt your message to resonate. We’re excited to bring these insights with us into the new year!
There’s a misconception around the value of agency-#ClientRelationships. While outputs like ads, pitches or ebooks are important parts of your #B2B marketing mix, there’s one thing that defines agency impact: A new point of view. Agency partnerships connect you to a team of brains untethered by the biases and preconceived notions you might have from being close to your brand, offerings and audiences. Our outside perspective diversifies your ideas so you can discover untapped opportunities. And then, we guide you toward a strategy that will pay dividends — or we go back to the drawing board. We take this consultative approach from our very first connection, through the sales process and all along our work together. We’ve seen how open, honest collaboration doesn’t just produce great work, it can achieve your goals by multiples.

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Walker Sands | LinkedIn (original) (raw)

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