Circana | LinkedIn (original) (raw)
Market Research
Chicago, Illinois 59,742 followers
A leading advisor on the complexity of consumer behavior.
About us
Circana is a leading advisor on the complexity of consumer behavior. Through superior technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition. Circana is proud to be Certified™ by Great Place To Work® in Australia, South Africa, the U.K., and the U.S. This prestigious award is based entirely on what current employees say about their experience working at Circana.
Industry
Market Research
Company size
5,001-10,000 employees
Headquarters
Chicago, Illinois
Type
Privately Held
Founded
2023
Locations
Employees at Circana
Updates
- There are important differences between receipt panel providers and receipt panel partners. Choosing the right one can have major implications on your business. It’s important to know the right questions to ask when renewing or exploring opportunities with current or new partners so you can make critical business decisions with confidence. https://lnkd.in/e4jEM_nZ
- Circana reposted this
In honor of #HispanicAndLatinxHeritageMonth, we’re celebrating Circana employees and allies on our social channels! This week, we’re spotlighting Evan Swidler. Are there any traditions or customs from your culture that you particularly cherish? As a member of the Jewish community, the most important theme for me is family and bringing together people we care most about to share in our life experiences — that might be formal milestones, celebration of holidays or even informal moments representing togetherness, connection and sharing of traditions. Equally as important, one of the things stressed in Judaism and we have influenced with our children is learning about other cultures, sharing traditions, and appreciating various customs, holidays and cultural dimensions. I believe there are many parallels and similarities within the Hispanic community and traditions I have experienced. Can you share a favorite dish or recipe from your culture? Our family always had a holiday tradition of making latkes (potato pancakes) from scratch, frying them up on the griddle and then topping them with homemade applesauce (some prefer sour cream). Similar to the many Hispanic cultural traditions, the theme of bringing family together, sharing delicious food around the table and experiencing “life moments” together is something I personally have always valued — and so often, it’s not about the food itself (although it doesn’t hurt if it’s delicious), but about the sharing of traditions and connection with those you care about. Check out this potato latkes recipe to try Evan’s favorite dish for yourself: https://lnkd.in/gnxar2rw - What an amazing #UnstoppableTogether festival! 🤩 We gathered together (both virtually and in-person) to celebrate our culture - all through the inspiring lens of career and growth! With over 20 bite-sized sessions, Circanians around the globe shared powerful insights on thriving in today's world of work. Each session spotlighted one of our seven core behaviors, making it a festival packed with growth, learning, and inspiration
#ProudtobeCircanian #CareerandGrowth
- 🏆🌟 Great news! Circana is proud to be Certified™ by Great Place To Work® in Australia, South Africa, the U.K., and the U.S. This prestigious award is based entirely on what current employees say about their experience working at Circana. 🤝 Great Place To Work® is the global authority on workplace culture, employee experience, and the leadership behaviors proven to deliver market-leading revenue, employee retention, and increased innovation. This is the first time Circana has participated in the program, and the recognition was earned in all four of the countries we selected for consideration.#WeAreCircana #GPTWcertified #GreatPlaceToWork
- Coffee is more than just a morning pick-me-up, it’s a rite of passage! ☕
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Access this content and more in the LinkedIn app - Partnering with SEEHER on the recent GEM™ (Gender Equality Measure) study was eye-opening. 🌎 Regardless of country, gender, race, ethnicity, or generation, consumers see gender inequality as an urgent global issue. ⭐ By portraying women authentically and positively, brands can challenge stereotypes and advance women’s stature. Access the full report 🔗 https://bit.ly/3Bruw0Y #InclusiveMarketing #GenderEquality #Advertising
- Our beloved Diversity Advantage Program (DAP) is coming to Canada!🍁
Circana is excited to announce the expansion of our Diversity Advantage Program (DAP) to Canada in partnership with Sobeys! 🇨🇦 This pilot program is designed to support small, diverse-owned CPG businesses, including Indigenous and other underrepresented groups, by providing them with essential data insights, strategic consultancy, and literacy training. For the past three years, our DAP initiative has empowered similar businesses in the United States and the United Kingdom. Now, we’re bringing this transformative program to Canada, helping suppliers navigate the complexities of the retail market and unlock new growth opportunities. Join us in celebrating this milestone as we continue to foster a more inclusive and equitable consumer goods ecosystem. Together with Sobeys, we are driving positive growth and inspiring meaningful change#Inclusion #SupplierDiversity #SmallBusiness #CPG #Canada
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59,742 followers
4d Edited
Ready to join the wave of well-being? 🧘♀️ Our latest report uncovers how 65% of consumers are making self-care a top priority, with well-being shoppers representing a whopping $1.1T buying power in the U.S. alone! From playful escapes to alternative therapies, the well-being landscape is evolving. Learn more about the latest trends: https://lnkd.in/e3uHRpk8 #HealthandWellness #ConsumerInsights -
59,742 followers
5d Edited
In a landscape where demographic, contextual, and behavioural targeting have paved the way, purchase-based targeting stands as the ultimate game-changer. 🎯 Deliver genuine ROI and engage your clients with precision like never before. ⚡ Get ahead with Circana Australia Audiences. Download the free Whitepaper to find out more: https://hubs.ly/Q02Q36JF0