XR Extreme Reach | LinkedIn (original) (raw)

Advertising Services

Hudson Yards, NY 46,905 followers

The leading platform powering creative around the world.

View all 949 employees

About us

XR Extreme Reach is the company behind the leading tech platform powering the global creative economy. We move creative at the speed of media, delivering unparalleled control, visibility and insight. Simplify campaign complexity with one global partner. See More. Know More.

Industry

Advertising Services

Company size

1,001-5,000 employees

Headquarters

Hudson Yards, NY

Type

Privately Held

Founded

2008

Specialties

3rd Party Video Ad Serving, TV & Video workflow, Video Advertising Asset Managment, Talent & Rights management, TV Ad Delivery, and Video Analytics

Locations

Employees at XR Extreme Reach

Updates

At #CES2025, Shelley Zalis, CEO of The Female Quotient, sat down with Lisa Granatstein on Beet.TV to explore how XR Extreme Reach’s AI-powered Representation Index (RX) is transforming inclusivity in media and driving greater creative effectiveness for brands. From age, gender expression to skin tone and body type, RX empowers brands to measure and improve representation in advertising to drive greater impact. 💬 “If you can’t see what you’re doing wrong, you can’t fix it.” Watch the full interview ⬇️ This interview is part of the six-part series, “The Impact Era: Harmonizing Technology and Humanity in Advertising,” a Beet.TV Leadership Series at CES 2025, presented by XR Extreme Reach. #AdvertisingInnovation #Inclusivity #RX #creativeintelligence #RepresentationIndex
The Female Quotient teamed up with XR Extreme Reach to create the Representation Index — a better way to measure inclusivity in advertising, as Shelley Zalis, founder and chief executive of The Female Quotient, details in this interview at #CES2025 with Lisa Granatstein, editorial director of Beet.TV. 👑 Special thanks to XR Extreme Reach for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/d_G_V_Mk) and much more! #inclusivity #womeninmedia #womeninadvertising
Roughly 50% of all creative assets produced never see the light of day—that’s a staggering waste of time, money, and resources. During #CES2025, XR Extreme Reach’s James Shears sat down with Lisa Granatstein from Beet.TV to discuss how AI is helping brands optimize creative workflows, eliminate creative waste, and enhance targeting and resonance in 2025. With AI-powered “smart tagging” and XRIQ, XR helps the largest brands in the world categorize, analyze, and repurpose creative assets across both linear and streaming platforms—maximizing impact and efficiency. 💬 “You’re after perfection. You need to make sure that you have the opportunity to leverage platforms that allow for that perfection to actually happen.” Watch the full interview to see how XR is redefining the next era of impact for advertising ⬇️
"Creative intelligence" powered by artificial intelligence is the future of advertising, James Shears, vice president of business development and client partnerships at XR Extreme Reach, says in this interview at #CES2025 with Lisa Granatstein, editorial director of Beet.TV. Special thanks to XR Extreme Reach for sponsoring our series. Visit Beet.TV for this video (https://lnkd.in/eGrWps29) and much more! #ai #creativeintelligence #adtech
🌟 2025 Trends Shaping the Next Era of Impact 🌟 XR Global President & COO Jo Kinsella’s latest article in MediaVillage.org breaks down the 2025 trends that will define the future of the multi-billion-dollar creative economy: ✨Era of Creative Impact and AI Intelligence Prioritizing impressions isn't the answer--creative quality and impact is what drives results. AI-driven intelligence will help rebalance quality and reach, transforming how marketers evaluate resonance and drive greater ad effectiveness. 📡The Power of Live Lives On...Streaming As live events migrate to digital channels, the quality and reliability of streaming are critical factors in establishing a loyal and growing viewer base. ⚡Supply Path Optimization Gets Cleaner & Leaner Streamlining the journey from buyers to screens enhances delivery, boosts performance, and drives sustainable gains, giving brands greater control in today’s fragmented landscape. 🧑🤝🧑New Representation Metrics Matter Brands that embrace inclusivity see stronger resonance and loyalty. Metrics like RX are setting new standards for representation in media. 🌍 Sustainability is Gaining Ground A single ad campaign can emit up to 70 tons of CO₂. Smarter creative and media strategies reduce waste and environmental impact while driving results. For the top 2025 trends to watch, read the MV article ⬇️ #AdvertisingTrends #Innovation #ImpactfulAds #Sustainability #Inclusivity
2025 Trends Defining the Next Era of Impact: Transforming Advertising Through Innovation and Accountability mediavillage.com
🚀 Missed out on #CES2025 or want a fresh take on the highlights? From AI-driven creative intelligence to harnessing the power of live across streaming platforms, here are the key insights shaping the next era of impactful advertising: ➡️ How AI is enhancing creative effectiveness ➡️ The push for authentic representation in content ➡️ Why supply path optimization is a must for 2025 ➡️ Tackling transparency and trust in the CTV and digital age ➡️ How creative intelligence is revolutionizing TV and video content For a deeper dive into the top takeaways from CES 2025, check out XR's full writeup. 👇 5 Trends from CES 2025 Driving the Next Era of Impact in Advertising #NextEraOfImpact #CreativeIntelligence #XR #RX #RepresentationIndex
5 Trends from CES 2025 Driving the Next Era of Impact in Advertising xr.global
📅 Save the Date! XR’s Kevin O'Reilly will be speaking at IAB’s Annual Leadership Meeting. 📍 Breakfast Breakout Session 📅 Tuesday, January 28 ⏰ 8:20-8:45 AM 🔹 Registered Ad Creative: The UPC Code for Your CTV Ads Discover how new standards, inclusive of creative IDs, are transforming the TV marketplace and helping to supercharge growth in CTV. Don’t miss the chance to hear from Kevin and other industry leaders from NBCUniversal and Paramount. 📅 January 26-28 | Palm Springs, CA 🔗Register now: https://lnkd.in/gNeeTUuV #IABALM #CTVGrowth #AdvertisingInnovation #XRInsights
What an incredible week at the world’s most powerful tech event: #CES2025! From the stage to the suite, XR showcased how technology and creativity are shaping the next era of impact in advertising. Highlights: 🚀 RX by XR demos showing the power of inclusive advertising 🎤 Bold conversations with industry leaders on AI-powered creative intelligence and the transformation in creative ad management 🍹 A cocktail reception co-hosted with The Female Quotient to celebrate RX raising the bar for inclusivity and representation in creative content 🎥 Interviews with Beet.TV on how data, AI, and advancements in the creative workflow will empower the total TV marketplace to be more effective than ever before (clips coming soon!). Thank you to everyone who joined us. Let’s keep driving smarter advertising solutions in 2025!
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Today, the nation honors President Jimmy Carter and the ways – large and small – that his good works will persevere. Did you know? After seeing a successful film bring tourism and jobs to his home state of Georgia, then-Governor Carter created the Georgia Film Office in 1973 to attract and support film productions. Today, Georgia’s $4B film industry hosts hits like “The Hunger Games” and Marvel blockbusters. XR is proud to honor President Carter's legacy in shaping the creative economy by empowering entertainment productions to thrive with expert guidance on compliance, payroll and tax incentives.
How Jimmy Carter Set the Stage for Atlanta to Become the 'Hollywood of the South' people.com

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XR Extreme Reach | LinkedIn (original) (raw)

Advertising Services

Hudson Yards, NY 46,905 followers

The leading platform powering creative around the world.

About us

Locations

Employees at XR Extreme Reach

Updates

Join now to see what you are missing

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