Bennie Reed - Deutsch LA | LinkedIn (original) (raw)
About
Strategist / Entrepreneur / Educator
I lead Connections Strategy at Deutsch LA…
Contributions
Activity
This is not a humble brag, but the passing along of timeless advice from a truly great human being. At one of our National Basketball Association…
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Overthinking kills great ideas. Safe thinking kills great ideas. Dumb thinking kills great ideas. EDIT - ok admittedly dumb thinking can create…
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"They walked in the door for our creative" "They hired us for our strategy" "They stayed with us because of our account service" That was David…
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Experience & Education
Deutsch LA
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Honors & Awards
Webby Judge 2023
Webby Awards
Oct 2023
The Internet’s highest honor, The Webbys.
Effie Awards 2021: The Launch of Dr Pepper Zero Sugar
Effie Awards
Jun 2022
Challenger Brand Solution, Silver for "The Zero You Deserve"
Cannes Shortlist: NFTacos for Taco Bell
Cannes Lions International Festival of Creativity
Jun 2021
Google’s Year in Search: Garth Brooks & Metallica
Dec 2020
National ADDY: 7UP Digital Bartender
ADDY Awards
Apr 2019
Webby Awards: 7UP Digital Bartender
Webby Awards
Apr 2019
Esports Awards 2018: Commercial Partner of the Year Nomination (Dr Pepper)
Esports Industry Awards
Nov 2018
The aim of the Esports Awards is to acknowledge and reward outstanding achievement throughout the Esports and Gaming industry.
Best in Show and Most Innovative Online Brand Creative
Dallas Ft Worth Interactive Media Awards
Apr 2018
DPSG 7-UP: Mix it UP A Little
Most Effective Integrated Marketing Campaign
Dallas Ft Worth Interactive Media Awards
Apr 2018
DPSG - Dr Pepper: The Craving is Real
2016 Digital Best in Show - Diet Dr Pepper
ADDYs
Feb 2017
http://www.dietdrpepper.com/
2016 Gold (2) and Silver (6) in Digital, Social, and Website Design
W3 Awards for Dr Pepper, Diet Dr Pepper, 7UP, and A&W Root Beer
Nov 2016
The W³ Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs. The W³ is sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a “Who’s Who” of acclaimed media, interactive, advertising, and marketing firms.
http://www.w3award.com/winners/gallery/?event=57&award=1&\_p=12#
2016 IAB MIXX Awards Screening Committee
IAB
Jul 2016
The IAB MIXX AWARDS recognizes and celebrates the year’s best interactive marketing. Winning work ultimately serves to educate the marketplace about what works and why in digital marketing, as well as inspire the community by pointing to future trends and where the industry is heading.
YouTube Ads Leaderboard: July 2016
Google/YouTube
Jul 2016
The YouTube Ads Leaderboard showcases the top ads that people choose to watch each month. Our work for Diet Dr Pepper was featured.
https://www.thinkwithgoogle.com/platforms/video/leaderboards/youtube-leaderboard-july-2016.html
Most Effective Integrated Campaign
DFW Integrated Marketing Awards (DFWIMA - EIMA)
Mar 2016
Dr Pepper's Larry Culpepper College Football Campaign
SMU Guest Lecturer - Meadows, Cox, SMU Marketing Assoc
Southern Methodist University
2016
SMU Honors Marketing Practicum Course
SMU Meadows Temerlin Advertising Institute Advertising Campaigns
SMU Marketing Association
2015 One Show Merit Award
The One Show
Apr 2015
Cross-platform - Jeep - "River in the City"
2015 IAB MIXX Awards Screening Committee
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2015
The IAB MIXX Awards elevate interactive advertising by celebrating the world's most creative and high-impact digital executions.
2015 Digital Trends
The Richards Group
Nov 2014
The Agile Brand: Adapt to the Fast-Paced Digital World
http://trends.richards.com/the-agile-brand/
2013 “E-tailing & Retailing: Shopping in Today’s Marketplace”
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Apr 2013
Co-author of an educational video production, “E-tailing & Retailing: Shopping in Today’s Marketplace” produced by CEV Multimedia
2013 ADDY Award - Integrated Campaign
ADDY Awards
Feb 2013
Received an ADDY Award in the category of Integrated Campaigns while at Smooth Fusion
2012 Gold Medal in Logo/Letterhead Design
SIAA Awards
Jan 2012
Received a Gold Medal Award for Top Tier Catering, Texas Tech University
2015 ADDY GOLD - Interactive
ADDY DALLAS
Go RVing "Away" Adventure Series Microsite
2015 ADDY Silver - Integrated Campaign
ADDY DALLAS
Ram Trucks "Pursuit of Happiness" Sports Illustrated Swimsuit Campaign
Recommendations received
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