Ben Swire - Make Believe Works | LinkedIn (original) (raw)

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Ben is an award-winning designer and writer, and former Design Lead at the legendary…

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Make Believe Works

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Honors & Awards

Core77 Design Award - Interaction

Core77

Dec 2017
https://designawards.core77.com/Interaction/64287/Local-Wisdom
Local Wisdom (Client: AARP)
Conferences are an endless loop of small talk. Everyone has limited time and wants maximum exposure as they go booth to booth. So when IDEO and AARP set out to design an installation for the Atlantic CityLab conference around the topic of improving communities, we wanted to see if we could buck that trend.
As a continuation of their Livable Communities initiative—where AARP is working…
https://designawards.core77.com/Interaction/64287/Local-Wisdom
Local Wisdom (Client: AARP)
Conferences are an endless loop of small talk. Everyone has limited time and wants maximum exposure as they go booth to booth. So when IDEO and AARP set out to design an installation for the Atlantic CityLab conference around the topic of improving communities, we wanted to see if we could buck that trend.
As a continuation of their Livable Communities initiative—where AARP is working in hundreds of communities to make them great places for all—the organization went to CityLab to offer themselves as a meaningful voice and productive resource for cities seeking better futures for their residents. AARP asked IDEO to develop the installation as a first step in a longer engagement to help them shift the perception of what city practitioners might expect from the organization.
Seeking to foster real learning and genuine connection for visitors to the exhibit, we set ourselves the challenge of creating easy but meaningful ways for city practitioners from around the world to speak to, share with, and learn from each other.
The result was Local Wisdom, a professionally fabricated, interactive exhibit comprised of three key activities in which participants could share their hope, fears, and pride for their communities.