Brendan Gahan - CEO/Co-Founder Of Creator Authority (Influencer Marketing Agency) | LinkedIn (original) (raw)
CEO/Co-Founder Of Creator Authority (Influencer Marketing Agency)
About
With over 18 years of experience, Brendan Gahan is a renowned leader in social media advertising, influencer marketing, and the creator economy. As a former Partner & Chief Social Officer at Mekanism, he significantly contributed to the agency’s growth and innovation, playing a key role in its acquisition by Plus Co in 2022.
Gahan has been a pioneer in influencer marketing, leading one of the first YouTube/influencer activations in 2006. He also founded Epic Signal, a prominent influencer marketing agency, which was acquired by Mekanism in 2015.
He is an active investor/advisor in the creator economy and advertising sectors, contributing to companies such as Stan, Little Chonk, Orca, Glystn, and Trendpop (acquired). Additionally, he serves as a scout for Bessemer Venture Partners and Lunar X.
His industry involvement extends to his role as a VidCon Advisory Board member and as a co-host of the Creator Economy Live podcast. He was named to Forbes' 30 Under 30 list in 2012, and his agency was recognized as Digiday’s Digital Video Agency of the Year in 2017.
Recognized as a LinkedIn Top Voice, Gahan's deep understanding of social media and influencer marketing has not only earned him a following of over 125k on TikTok but has also led to features in major publications, including The New York Times, The Wall Street Journal, Fast Company, The Guardian, Ad Age, and CNBC.
Services
Articles by Brendan
- Creator Authority & Adventures In Entrepreneurship
Apr 24, 2024
Creator Authority & Adventures In Entrepreneurship
WHAT WE'RE UP TO We announced Creator Authority in March, after doing a few pilot campaigns. Our focus/positioning is…
YouTube Turns 19 Today?! Decoding The Teenage Years & Predictions
Looking back on the landmark of YouTube's 19th anniversary led me to review "10 Predictions for YouTube’s Next Decade,"…
- The Tom Sawyer Effect in the Age of Social Media: The Illusion of Ease With Internet Fame
Jan 24, 2024
The Tom Sawyer Effect in the Age of Social Media: The Illusion of Ease With Internet Fame
I just came back from Creator Economy Live (you can read my roundup here). The event was awesome.
- Welcome to the Future: 2024 Predictions
Jan 3, 2024
Welcome to the Future: 2024 Predictions
2024 PREDICTIONS 1) Instagram's New Thread: The Integration of Meta's Threads Despite launching with fanfare, Meta's…
1-2-1: Viral Spotify Wrapped Drives 100k+ installs & more
1 - Insight How many downloads does Spotify Wrapped drive? Last week Spotify's annual Wrapped' launched. But, what…
- Singles Day 2023 (Draft)
Nov 22, 2023
Singles Day 2023 (Draft)
Hello to another edition of 1-2-1! For all you new readers, the format is 1 insight, 2 interesting links, and 1…
- 1-2-1: Gen Z Social Media Usage Is Depressing
Oct 25, 2023
1-2-1: Gen Z Social Media Usage Is Depressing
Hello to another edition of 1-2-1! For all you new readers, the format is 1 insight, 2 interesting links, and 1…
1-2-1: AI Lipdubs, TikTok's Halloween Anthem, & Twitch Stories? 😕
1 - Insight This Year's (Unofficial) TikTok Halloween Anthem (via Trendpop) Doja Cat's single, "Paint the Town Red," is…
- The Kelce & Taylor Swift Effect
Oct 4, 2023
The Kelce & Taylor Swift Effect
1 - Insight Kelce & The Taylor Swift Effect Some say Swift is 'bigger than the NFL.' While we can debate that, one…
1:2:1 - The 7 Deadly Sins of Social Media & AI + The Vulnerable World Hypothesis
1 - Insight Top 50 Most Viewed U.S.
Activity
Experience
Advisory Board Member
VidCon
Nov 2014 - Present11 years 4 months
Forbes 30 Under 30: Marketing & Advertising
Forbes
Dec 2012 - Present13 years 3 months
-
Partner / Chief Innovation Officer
Mekanism
Oct 2022 - Oct 2023 1 year 1 month
New York, New York, United StatesPartner / Chief Social Officer
Mekanism
Apr 2015 - Oct 2023 8 years 7 months
Greater New York City Area
Vice President of Brand Strategy
Fullscreen, Inc
Mar 2013 - Nov 2013 9 months
Greater Los Angeles Area
-
Director of Social Media
Mekanism
Dec 2010 - Mar 2013 2 years 4 months
New York and San FranciscoAssociate Director Of Social Media
Mekanism
Jan 2009 - Dec 2010 2 years
San Francisco Bay AreaSyndication Supervisor
Mekanism
Jun 2007 - Jan 2009 1 year 8 months
San Francisco Bay Area
Education
Skills
Honors & Awards
Forbes 30 Under 30 in 'Marketing & Advertising'
Forbes
Dec 2012
Languages
Thai (conversational)
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Recommendations received
More activity by Brendan
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