Charity B Veerasamy - DRMTLGY | LinkedIn (original) (raw)
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- Jordan West Here are the most common Questions I get about TikTok Shop 👇 👇 What's a TikTok Shop? 🤔 (this is my ode to Forky asks a question - bonus parent points if you get my reference hahah) jk jk The social commerce movement in North America is in its amoeba stage – we're just getting started... (I mean... I'm not just getting started but you get it... hahah) Here are a few of my favourite + most asked Q&As I get from Brands from 1 million to 10 billion: Q: Should big, well-known brands be on TikTok Shop? A: Absolutely. Big brands not only bring credibility to the platform, but they also benefit from TikTok Shop's rapid growth by reaching a new, highly engaged audience in a direct way. TikTok's algo LOVES great engaging content, which means this is the time to get on and FINALLY experiment. Also... you'll have the early-mover advantage, lower ad costs compared to more saturated platforms, and the ability to experiment with social commerce features ahead of competitors. (because you know how crucial that will be!) Q: What’s the best way to start? A: Start by focusing on one hero SKU. Use existing creative assets and engage micro-influencers who are enthusiastic about your brand. It's all about maximizing impact with what you already have. Q: How important is live shopping for TikTok Shop success? A: Live shopping is huge on TikTok Shop. Think of it as the QVC for Gen Z and Millennials. Going live can create real-time urgency, boost engagement, and drive immediate sales. If you’re not going live, you’re missing out on a key growth driver. Q: What’s the role of ads in TikTok Shop success? A: Ads are crucial. We initially scale through ad-driven sales before focusing heavily on affiliate growth. Ads give you the initial proof of concept that affiliates and influencers can latch onto to amplify results. Q: How do you handle outreach to creators on TikTok Shop? A: It's all about the pitch. Be clear about what’s in it for them—earnings potential, free product, or exclusive perks. Tools like automated outreach bots help us scale this process, but personal touches still make a big difference in standing out. Q: What's the best ad structure for TikTok Shop campaigns? A: Start with ad set budget optimization (ABO) with each creative running separately. This allows you to see what’s working in real time and double down. Once you identify winners, move them into a scaling campaign. Q: Can high-ticket items sell on TikTok Shop (think 350+)?A:Rightnow,TikTokShopistrickyforhighAOVitems.Instead,useTikToktodrivetrafficdirectlytoAmazon.🛒TikTokshopperswantaseamlesscheckout,andAmazondeliversthat.WaitforYouTubeshopping!Also...I′mseeingsuccessashighas350+)? A: Right now, TikTok Shop is tricky for high AOV items. Instead, use TikTok to drive traffic directly to Amazon. 🛒 TikTok shoppers want a seamless checkout, and Amazon delivers that. Wait for YouTube shopping! Also... I'm seeing success as high as 350+)?A:Rightnow,TikTokShopistrickyforhighAOVitems.Instead,useTikToktodrivetrafficdirectlytoAmazon.🛒TikTokshopperswantaseamlesscheckout,andAmazondeliversthat.WaitforYouTubeshopping!Also...I′mseeingsuccessashighas150 AOV - so you can push it. Worst case... go to Fast moss or Kalodata to see what the data says! The biggest takeaway: early movers in social commerce have a massive opportunity. The opportunity is now. What other questions do you have about TikTok Shop?
- Alexander Frolov As a keen influencer marketing professional, I've been closely following the rapid rise of Gen Alpha influencers, and let me tell you – this generation is going to take the industry by storm. The data speaks for itself. Just look at the Garza Twins – two 7-year-olds with an impressive 4.8 million followers on TikTok! That's more than some of the biggest names in the game. What's their secret? These kids have a natural understanding of the digital landscape that even their Gen Z predecessors struggled to master (https://casthr.co/l/6k ). And the Garza Twins are just the tip of the iceberg. North West, the daughter of Kim Kardashian and Kanye West, has also succeeded in the influencer world, with a TikTok account and a growing fanbase. These young stars aren't just following trends — they're shaping them, captivating audiences with their authenticity and creativity. This piece (https://casthr.co/l/6l ) by the Daily Mail is spot on. In fact, using our very own HypeAuditor money calculator, they’ve estimated North and Kim’s joint TikTok account to be able to set a price of 16,000to16,000 to 16,000to25,000 per post — a crazy figure for an account with a 10-year-old at the forefront. As someone who's been in the industry for a while, I can tell you that Gen Alpha is something to watch. Their natural affinity for social media, coupled with their genuine connection with their audience, makes them a force to be taken into account. Brands that recognize and get the most out of this shift will be the ones to come out on top. How do you feel about Gen Alpha being the next big thing in influencer marketing?
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