Erica Hawthorne - Klick | LinkedIn (original) (raw)

About

As a digital media strategist and multicultural marketing expert, I help clients connect…

Contributions

Experience & Education

Klick

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Licenses & Certifications

Volunteer Experience

Homeless Shelter Volunteer

AmeriCorps

Aug 1998 - Jan 1999 6 months
Poverty Alleviation
Loved it! Worked at a homeless shelter preparing and serving meals to both in-house residents and the working poor who were struggling to meet sustenance requirements. Also helped the children who lived in the shelter with homework and provided babysitting services and LOVE to little kids who wished they could be anywhere else! One of the most profound experiences of my life.

Office Volunteer

Different Avenues

Apr 2007 - Sep 2007 6 months
Human Rights
Preparing safe sex packets for sex workers, and teens exploring their identities within the LGBT community. Assisting with the preparation of support materials for teens experiencing depression, bullying or rejection because of sexual orientation. This has and will always be my primary social cause. I begin working on HIV education during high school and developed a connection with and affinity for the gay community. Experiencing someone struggling with how they identify and the ramifications…
Preparing safe sex packets for sex workers, and teens exploring their identities within the LGBT community. Assisting with the preparation of support materials for teens experiencing depression, bullying or rejection because of sexual orientation. This has and will always be my primary social cause. I begin working on HIV education during high school and developed a connection with and affinity for the gay community. Experiencing someone struggling with how they identify and the ramifications on their life is humbling and life-changing.

Recommendations received

Tyrus Collins “Erica brought me aboard her team at RMI soon after she was hired as supervisor of the company's cost-per-acquisition, SEO division. Her intuitive understanding of all things digital marketing was evident immediately. A born strategist and communicator, Erica is adept at persuasively conveying an initiative to a client, as well as identifying and communicating problematic or beneficial variables to agency executives. And she does this with natural finesse. I've never detected even a hint of anxiety during one of her presentations. She is the complete package: At once social media guru, search analyst, content marketer, brand manager, and account supervisor, Erica can competently asses the value of any online or offline campaign, whatever the channel. She comprehends the balance one must strike between user experience and direct marketing required to boost brand awareness and increase revenue simultaneously, a gift in our industry. Her charisma, enthusiasm, sense of humor, and sunny disposition made every day I worked with her a delight. She taught me so much. I have nothing but gratitude for her.”

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