Johnathan McFarlane - RollPros | LinkedIn (original) (raw)

About

I am a seasoned marketing and sales leader with over 15 years of experience in various…

Articles by Johnathan

• I wore the same thing every day for 2 months. Here's 5 incredible ways that it CHANGED MY LIFE
  Jul 23, 2018

I wore the same thing every day for 2 months. Here's 5 incredible ways that it CHANGED MY LIFE

I picked up the short-sleeved, collared shirt from the rack and held it up, like proud Mufasa holding up little Simba…

• 6 Lessons I Learned From The World's Worst Boss
  Mar 21, 2017

6 Lessons I Learned From The World's Worst Boss

Within a few moments of my first "official" meeting with my new boss, I knew I was in trouble. My boss, (we'll just…

• You're doing live video? Great. Now DO IT BETTER.
  Feb 23, 2017

You're doing live video? Great. Now DO IT BETTER.

Moving your live stream strategy from a cell phone camera to a legit broadcast setup doesn't cost what it used to. Many…

• The 3x3 Video Grid: The HOLY GRAIL of Instagram marketing!
  Feb 14, 2017

The 3x3 Video Grid: The HOLY GRAIL of Instagram marketing!

This is it! This is what you’ve been waiting for! The holy grail of Instagram grids! The ultimate marketing tool for…

• Video on Facebook: If it's not native, YOU ARE DOING IT WRONG.
  Jan 6, 2017

Video on Facebook: If it's not native, YOU ARE DOING IT WRONG.

You need to be posting your video content natively on Facebook. If you don't, you're not getting the best possible bang…

• The ULTIMATE interview question, and why I ask it EVERY TIME
  Aug 29, 2016

The ULTIMATE interview question, and why I ask it EVERY TIME

I’ve been building my team for a couple years now and currently have 5 direct-reports in my role as Digital Marketing…

• How To Turn YOUR Cause Into A Marketing Win: Muscles and Pitbulls
  Aug 9, 2016

How To Turn YOUR Cause Into A Marketing Win: Muscles and Pitbulls

These days, you hear it about it in every business magazine, podcast, and website around: conscious capitalism. Thanks…

Contributions

Activity

Experience & Education

• RollPros

View Johnathan’s full experience

See their title, tenure and more.

Licenses & Certifications

Facebook Advertising Core Competencies Certificate

Facebook

Hubspot Sales Software Certification

HubSpot

Issued Aug 2019 Expires Aug 2020
Credential ID c5a333fbd5cb474fa8f2f9f5b76644ae

Sales Hub Enterprise Implementation Certified

HubSpot

Issued Aug 2019 Expires Aug 2020
Credential ID 5c0798efc8094a1ab3b5f957b715f79f

Volunteer Experience

• Member of the Board

Lower Mainland Humane Society / Dhana Metta Rescue Society

Jan 2016 - Apr 2019 3 years 4 months
Animal Welfare
I started as a foster parent to a special needs puppy and served as a member of the board of the non-profit Lower Mainland Humane Society (Formerly known as Dhana Metta Rescue Society).

Projects

• 2017 Reel

Feb 2017 - Present

A compilation of past work, including clips from documentaries to reality shows, (and everything in between!) I directed, produced, and edited the majority of the content.
See project

• GIFTED (feature-length documentary film)

Mar 2015

Gifted is a documentary film that follows the journey of Phil Heath in his quest to win the Mr. Olympia contest- bodybuilding's superbowl. Shot over three years, this inspiring film is currently on the film festival circuit.
See project

Honors & Awards

• Best Documentary

Sunrise Film Festival

Sep 2015
Won "Best Documentary" for The Islander, a feature-length, branded documentary.

Languages

Recommendations received

• Trever Alters “I went to Festivus Film Festival as a fan in its inaugural year and was so impressed that I ended up coming back the next year (and the next 5 years after that) to work for Johnathan. He truly created something special from nothing. He is a leader who is not afraid to get his hands dirty doing any whatever he needs to do to expand, procure and establish his work. When I spoke with filmmakers from around the country, they all spoke highly of the reputation of Festivus Film Festival and insisted that was a key factor that attracted them to Festivus. Fans also packed the theatre because Johnathan successfully marketed Festivus as a home for quality independent films. He somehow used social media and an effective marketing strategy to really get the word out. He seemed to know where to go to attract quality filmmakers on one hand. On the other hand, he knew exactly how to attract a strong fan base. I did not personally see how Johnathan was attracting sponsors, but again, he knew where to go to procure a host of quality sponsors. He and his team made sure the relationship was mutually beneficial to maintain many long-term congenial relationships. I enjoyed working for Johnathan because he was dedicated and friendly. He expected the same from the rest of us and really, he created a culture amongst the team that made us all want to take our work to the next level. He did all this with a relatively small budget, and yet somehow, MovieMaker Magazine declared Festivus as one of the top 20 “coolest film festivals in the country.” So, absolutely, my experience working with Johnathan will leave me forever expecting him to take his projects, teams and companies to the next level.”

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