Joy Ofodu - Joy Ofodu | LinkedIn (original) (raw)

About

✨ Voiceover artist and digital creator. Visit joyofodu.com to learn more

🎙 For…

Services

Courses by Joy

How To Secure Brand Partnerships

By: Joy Ofodu

1,753 viewers

Articles by Joy

Black Creators Weigh In On BHM Campaigns

Welcome to the fourth edition of Joy's Black Creator Breakdown, a digest of the Black Creator Economy from a Marketing…

Why Quitting Tech is the Scariest Thing I've Ever Done

Welcome to the third edition of Joy's Black Creator Breakdown, a digest of the Black Creator Economy from a Marketing…

Did You Quit Your Job? Black Creators Leaving Corporate

Welcome to the second edition of Joy's Black Creator Breakdown, a digest of the Black Creator Economy from a Marketing…

How to Ethically Navigate the Black Creator Economy

When it comes to equal economic opportunity for Black founders and recognition for Black creators, it’s a cold world…

Entering into a Brand Marketing Career [Interview]

If you know me, you know I can't stand requests to "pick my brain." These are usually accompanied by apologies for…

Stop Trying to Get Your Foot in the Door

"I'm just trying to get my foot in the door." Few phrases are more unattractive to recruiters or potential employers…

Google SEO for Dummies

On Wednesday, March 22nd, marketing communications industry expert, Freddy Nager, visited the Annenberg Digital Lounge…

Your Summer Internship Search Isn't Over

As an undergraduate university student, you've likely combed on-campus internship fairs, networking events and Careers…

How to Design Messages Like a Facebook Content Strategist

Every time you log into Facebook, you're greeted by a Simple, Straightforward, Human voice that provides notifications,…

What They Forgot to Mention About Working Hard & Smart

Burnout on a university campus isn't cute. It looks different for all of us, but I like to think that there are some…

Contributions

Activity

Experience & Education

View Joy’s full experience

See their title, tenure and more.

Courses

MKT 405

COMM 203

MKT 450

WRIT 150

SPAN 261

IML 140

Projects

2021

Short form video branded social content with recent partners:
VocalBooth To Go: https://www.instagram.com/p/CeTpNJzPCsN/, https://www.instagram.com/p/CcGEh8glccE/
YahooMail: https://www.instagram.com/p/CmrcPXHIVEg/
Caraway Home: https://www.instagram.com/p/ClT\_w5bpY0a/ , https://www.instagram.com/p/CkRIh7\_uxCM/
Lugg: https://www.instagram.com/p/CkuSPpHJBPW/ , https://www.instagram.com/p/CkG7UXhOrkt/
Crusie Automation: https://www.instagram.com/p/CiQQMMEpghe/ ,…
Short form video branded social content with recent partners:
VocalBooth To Go: https://www.instagram.com/p/CeTpNJzPCsN/, https://www.instagram.com/p/CcGEh8glccE/
YahooMail: https://www.instagram.com/p/CmrcPXHIVEg/
Caraway Home: https://www.instagram.com/p/ClT\_w5bpY0a/ , https://www.instagram.com/p/CkRIh7\_uxCM/
Lugg: https://www.instagram.com/p/CkuSPpHJBPW/ , https://www.instagram.com/p/CkG7UXhOrkt/
Crusie Automation: https://www.instagram.com/p/CiQQMMEpghe/ , https://www.instagram.com/p/ChcqvtjPuBG/
HBO MAX: https://www.instagram.com/p/Cg4rRyOlI5s/
TruFaceByGrace: https://www.instagram.com/p/CgpIwUuP6U9/
Veryl Designs: https://www.instagram.com/p/Ce6mRg-pKqx/
Talking Thyme: https://www.instagram.com/p/CelqwlpldaZ/
The Empire State Building: https://www.instagram.com/p/Cc7vGfBlro2/
Saalt: https://www.instagram.com/p/Ccif\_HApYRV/
Anima Iris: https://www.instagram.com/p/Cb7yD4CO8VB/
DirecTV: https://www.instagram.com/p/CaU82GAJGQq/
Sleepytime Tea: https://www.instagram.com/p/CZZ0-PJJmDK/
See project

May 2016

• Researched technology, media and entertainment industry trends to discuss with senior-level executives at various companies, including Pixar Animation Studios, Lightspeed Venture Partners, Google and Facebook
• Participated in intensive two-week academic program that provides select Annenberg students with exclusive opportunities to dive into the communication and media departments of SF and Silicon Valley companies
• Captured the Maymester experience in comprehensive video that was…
• Researched technology, media and entertainment industry trends to discuss with senior-level executives at various companies, including Pixar Animation Studios, Lightspeed Venture Partners, Google and Facebook
• Participated in intensive two-week academic program that provides select Annenberg students with exclusive opportunities to dive into the communication and media departments of SF and Silicon Valley companies
• Captured the Maymester experience in comprehensive video that was adopted by USC Annenberg for recruitment, marketing and fundraising: https://youtu.be/kECp5h4u8F8
Other creators

Apr 2016

• Collaborated and met with LA Times Events team and Festival of Books Social Media coordinator to outline strategy for new "Campus Fanbassador" coverage, hosted on my social channels under "From Joy to the World" brand
https://joyofodu.com/2016/04/18/fjtw-fob2016/
• Ran public 96 hour "FJTW" Campus Cam Snapchat story with coordinated appearances of Penguin Random House, Mixed Me, Knopf Publishing, Gramercy Pictures, Geoffrey's Comics
• Contributed high-resolution event photography to…
• Collaborated and met with LA Times Events team and Festival of Books Social Media coordinator to outline strategy for new "Campus Fanbassador" coverage, hosted on my social channels under "From Joy to the World" brand
https://joyofodu.com/2016/04/18/fjtw-fob2016/
• Ran public 96 hour "FJTW" Campus Cam Snapchat story with coordinated appearances of Penguin Random House, Mixed Me, Knopf Publishing, Gramercy Pictures, Geoffrey's Comics
• Contributed high-resolution event photography to my Flickr; re-shared over @latimesfob Twitter, LA Times website and by authors, actors and performers
• Live-tweeted stage events, including Stan Lee's "Amazing Fantastic Incredible", The Property Brothers' "Dream Home", and Buzz Aldrin's "Life Lessons From a Man Who Walked on the Moon"
• "From Joy to the #Bookfest" Photo campaign to ask #Bookfest fans one question - Where are you from? Results shared in Flickr photo album
• Featured Stories on Web and YT: Padma Lakshmi, Property Brothers, Niobe/Stranger Comics, Mixed Me, Covering Diversity in Hollywood, Volunteers, Charles Wright
See project

Apr 2016

Presented "Respuesta a la respuesta", an in-depth analysis of the work of Sor Juana Ines de la Cruz, in the inagural URF hosted by the USC Department of Spanish and Portuguese

Jan 2016 - Present

I collaborated with Los Angeles sci-fi, food and entertainment blogger, Cherry Los Angeles to shoot her red carpet interviews and produce video, photo and blog content for her website and YouTube channel.
Projects/Coverage:
• Spa Week 2016
• Marvel Girls Reforming the Future
• PaleyFest 2016 - Better Call Saul and Scandal
• PlayerPiano at Capitol Records
• TomorroWear Wearable Tech Expo
• LA Cookie Con
• LA Art Show 2016
Other creators

Jan 2017 - Feb 2017

• Grew the Twitter audience by 1,000+ users (26K – 27.1K) over 2 days of tweeting
• Created and delivered over 50+ tweets of #ImageAwards moments, including acceptance speeches, standing • ovations, red carpet looks, shoutouts, live tweets and sponsored content
• Captured and re-shared high-quality DSLR imagery and iPhone photo on red carpet, backstage
• Curated and edited video and image assets for Facebook and Twitter
• Engaged with celebrity nominees (actors, directors…
• Grew the Twitter audience by 1,000+ users (26K – 27.1K) over 2 days of tweeting
• Created and delivered over 50+ tweets of #ImageAwards moments, including acceptance speeches, standing • ovations, red carpet looks, shoutouts, live tweets and sponsored content
• Captured and re-shared high-quality DSLR imagery and iPhone photo on red carpet, backstage
• Curated and edited video and image assets for Facebook and Twitter
• Engaged with celebrity nominees (actors, directors, producers) and sponsor brands in person and online, including: Hidden Figures, Octavia Spencer, Barry Jenkins, black-ish ABC, Anthony Anderson, Marsai Martin, Yara Shahidi, Viola Davis, Luke Cage Netflix, Insecure HBO, Queen Sugar OWN
• Attended the Nominee Luncheon, Non Televised Awards Dinner, 48th NAACP Image Awards
See project

Jan 2016 - Feb 2016

I spearheaded Twitter efforts for the 47th Annual NAACP Image Awards, creating and tweeting content from late January - February 5th, tagging influencers and gauging the black Twitter community. A contracted member of a dynamic 9-person in-house Digital Media Team, I:
• Grew the account 1,500 followers to a total of 22,800
• Promoted #ImageAwards to a nationwide Trending Topic with 36,000 total tweets
• Gained the attention of celebrity nominees (i.e. Laverne Cox, The Rock, Anthony…
I spearheaded Twitter efforts for the 47th Annual NAACP Image Awards, creating and tweeting content from late January - February 5th, tagging influencers and gauging the black Twitter community. A contracted member of a dynamic 9-person in-house Digital Media Team, I:
• Grew the account 1,500 followers to a total of 22,800
• Promoted #ImageAwards to a nationwide Trending Topic with 36,000 total tweets
• Gained the attention of celebrity nominees (i.e. Laverne Cox, The Rock, Anthony Anderson) brands/sponsors (i.e. NAACP, Nielsen Knows, Wells Fargo, Chiraq, Straight Outta Compton, Creed, Empire on FOX) and media outlets (i.e. CBS Television Studios, Ebony Magazine, Hollywood Reporter, radio stations)
I live-tweeted Wednesday's 12th Annual Symposium and Friday's televised awards ceremony from the fourth row, interacting with Kerry Washington, Darby Stanchfield, Ice Cube and Michael B. Jordan. You can find an event recap here: https://joyofodu.wordpress.com/2016/02/06/naacp-image-awards/
And my videos on the NAACP Image Awards' Facebook Page here: https://www.facebook.com/naacpimageaward/videos
Other creators

Honors & Awards

USC

May 2018
Recipients of The Order of Troy have distinguished themselves beyond their peers in at least one facet of university life and have made notable contributions to the university community as active leaders or critical contributors in service to peers, the university community or the world at large. These students have pursued academic excellence while devoting extensive time and energy in service outside the classroom.

USC

May 2018
The Renaissance Scholar distinction is intended to recognize and celebrate USC undergraduates who have excelled academically while pursuing at least two widely separate fields of study.

USC Center for Black Culture and Student Affairs

May 2018
Achieved the second-highest rank in the graduating class. Also recognized with the Corliss P. Bennett McBride Legacy Award.

National Communication Association

Feb 2016
Lambda Pi Eta recognizes, fosters, and rewards outstanding scholastic achievement while stimulating interest in the communication discipline.

-

Jan 2015
In recognition of maintaining a 3.5 or higher GPA, in the top 20% of USC Class of 2018

USC Annenberg School for Communication and Journalism

Jan 2015
Recognizes students who have achieved a GPA of 3.5 or higher (on 12 units or more of letter-graded course work). These students serve as examples for the entire USC Annenberg community and inspire their peers with their achievements.

American Assosciation of University Women San Ramon Branch

May 2014
Awarded to qualified women pursuing higher education, who have demonstrated academic achievement and dedication to improving the community

GFWC Danville Women's Club

Apr 2014
To recognize and award an outstanding senior student who has shown leadership qualities, has participated in extracurricular activities, and has been involved in the community with either volunteer and/or work experience

California State PTA

Feb 2014
To recognize volunteer service by high school seniors in a school and community

32nd District PTA

Feb 2014
Awarded in recognition of a strong appreciation for and commitment to education, community and volunteerism, as well as exemplification of PTA Values

University of Southern California

Feb 2014
Full-tuition merit scholarship based on academic excellence, leadership, service and talent.

International Thespian Society

May 2013
Achieved Honor Thespian Status in the International Thespian Society for dramatic performances at San Ramon Community Theatre and Dougherty Valley High School Theatre Arts

San Ramon Valley Business/Education Roundtable

Feb 2011
Won the Acting Category in the San Ramon Valley Business/Education Roundtable Student Recognition Project. Competed against all other students in the San Ramon Valley Unified School District. Recognized by SRVUSD, United States Congress and California State Assembly.

Languages

Full professional proficiency

Native or bilingual proficiency

Recommendations received

More activity by Joy

I spent last night with people I admire. Here’s my favorite thing about being a Creator: The Community All of the blessings in my life have come…

Liked by Joy Ofodu

Liked by Joy Ofodu

Liked by Joy Ofodu

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Add new skills with these courses