Kari DePhillips - The Content Factory | LinkedIn (original) (raw)

About

I’m a marketing and communications executive with 15+ years of experience leading…

Articles by Kari

• 3 (Important & Often Overlooked) Digital Marketing Strategies for 2022
  Jan 18, 2022

3 (Important & Often Overlooked) Digital Marketing Strategies for 2022

There are three important things you should focus on when it comes to your digital marketing efforts in 2022 – I’m…

• The Four Seasons Fiasco: A PR Pro's Perspective & Conspiracy Theories
  Nov 9, 2020

The Four Seasons Fiasco: A PR Pro's Perspective & Conspiracy Theories

As a "PR lady" who has managed many press conferences and events, I HAVE SO MANY THOUGHTS ON THIS. First, here's the…

• Celebrating 10 Years of CEOship
  Sep 7, 2020

Celebrating 10 Years of CEOship

Last month was for HUGE for me. Why? My brain baby, The Content Factory, turned 10 years old.

• The Case for Championing Others – With No End Goal in Mind
  Sep 9, 2019

The Case for Championing Others – With No End Goal in Mind

Some of the best business relationships I've made have been as a result of supporting others with no end goal in mind –…

• Let's Talk About "Passive"​ Income
  Jul 5, 2019

Let's Talk About "Passive"​ Income

Who here is on that train, or trying to be? I've been in the "passive" income game for a while now. It started with…

• How to Rebuild Your Organic Traffic After Google's Recent Algo Update
  Jun 10, 2019

How to Rebuild Your Organic Traffic After Google's Recent Algo Update

Whew, Google's recent algo update was a doozy! How's everyone hanging in there? 😬 The Daily Mail's organic search…

• NOBODY WHO WORKS FOR ME EVER DOES SO FOR FREE.
  May 23, 2019

NOBODY WHO WORKS FOR ME EVER DOES SO FOR FREE.

I've received a few emails in the last week from people offering to work for The Content Factory for free in exchange…

Activity

Experience & Education

Volunteer Experience

Founder

Sisters in SEO

May 2018 - Present7 years 10 months
Education
Founded Sisters in SEO to help connect women and non-binary folks in a highly male-dominated industry. Built education, mentorship, and professional development programs for our 13,000+ members worldwide.

Recommendations received

• Kelly Chase “I had the pleasure of hiring Kari DePhillips and The Content Factory when I was at Fracture, and their impact was immediate and lasting. In fact, the day before our contract officially started, we faced the largest PR crisis in the company’s history. Kari and her team jumped in early—without hesitation—and navigated it flawlessly. That “above and beyond” approach defined their entire engagement. Kari doesn’t just lead a PR firm; she leads true partners. She and her team took the time to deeply understand our business from the inside out—where we fit in the B2C landscape, what we were trying to build, and how PR could meaningfully support and amplify our broader business goals. Their work was never siloed. They understood how earned media fit into the larger strategy and consistently aligned PR efforts with what mattered most to the company. From securing top-tier placements—like a Forbes profile on our CEO—to providing valuable media training, they consistently delivered tangible results. More than that, they became an extension of our team: proactive, reliable, and genuinely invested in our success. Kari is a clear communicator, a sharp strategist, and a true leader. She brings clarity, consistency, and follow-through—and does it with warmth and professionalism that made her a fantastic culture fit. If you’re looking for a PR partner who will not only meet expectations but surpass them every step of the way, I can’t recommend Kari and The Content Factory highly enough.”

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