Kelli Schutrop - Thoughtful Resound | LinkedIn (original) (raw)

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Articles by Kelli

Indeed Updates 2019: What Recruiting Firms Need to Know

Do You Use Indeed? As a recruiting firm leader, you likely use job boards to attract additional candidates for your…

Why Hire a Digital Marketing Agency That Specializes in the Recruiting Industry

If you had to decide between hiring a digital marketing agency that knows the recruiting industry, or a digital…

Why Develop a Recruiting Agency Website with SEO?

I recently had a recruiting firm owner ask me why he needed SEO for his website, since his previous website development…

Why It’s Vital to Keep Your Recruiting Company’s LinkedIn Profile Up-To-Date

As a recruiting or staffing firm owner, you wear more hats than most. You’re making sure your team is bringing in new…

6 Insider Tips on How to Grow Your Recruiting Firm Through Digital Marketing

Successful recruiting firms have a small handful of common factors, especially when it comes to firms that receive…

3 Ancient Steps to Tackling Paralyzing Fear in Business and Life

Do You Have Fears? Have you ever been paralyzed by fear? Of the unknown, of failing, of letting people down? Same. It’s…

Blueprint: 8 Steps to Building a Successful {Marketing} Roundtable

I recently posted an open invitation on LinkedIn to small business B2B marketers who have little to no marketing teams…

PSA to Small Business Marketers: Do You Need a Team? {Marketing Roundtable}

When you get together for a casual Marketing Roundtable to discuss best practices (read: struggles and triumphs - to…

Beautiful Branding Makes Buyers Blush: Brand Consistency 101

When we walk into the Targets and Best Buys of the world, we expect to be greeted by the same red bullseye and yellow…

Time is Money: 3 Ways to Network Meaningfully

Networking is one of the most popular topics in business today, and it’s no surprise. If done right, it can be an…

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Volunteer Experience

Red Carpet Host (Night at the Oscars Annual Gala)

The Reel Hope Project

Oct 2023 - Present1 year 2 months
Children
I have the joy of hosting the Red Carpet for The Reel Hope Project’s Annual Gala “Night at the Oscars.” I interview guests live about their passion for and experiences with the non-profit, and create excitement and buzz at the event. Media footage is utilized to highlight the event for future years.
“A forever family for every child.”

Virtual Event Host

Association for Talent Development - Greater Twin Cities (ATD-GTC)

Nov 2022 - Dec 2023 1 year 2 months
As Virtual Event Host, I have the joy of introducing expert speakers for our monthly Transforming Learning virtual event series, which highlights the most pressing topics in the learning and development space. Speakers represent companies such as Medtronic, The Toro Company, CHS Inc, and beyond.
Learn more about upcoming virtual events: https://atd-gtc.org/events/
As a part of the 70,000 member-strong Association for Talent Development (ATD), Greater Twin Cities Chapter (ATD-GTC)…
As Virtual Event Host, I have the joy of introducing expert speakers for our monthly Transforming Learning virtual event series, which highlights the most pressing topics in the learning and development space. Speakers represent companies such as Medtronic, The Toro Company, CHS Inc, and beyond.
Learn more about upcoming virtual events: https://atd-gtc.org/events/
As a part of the 70,000 member-strong Association for Talent Development (ATD), Greater Twin Cities Chapter (ATD-GTC) is one of the larger chapters in the United States. We are the go-to professional development resource for workplace learning and performance professionals in the Twin Cities.

Women In Leadership Council

American Staffing Association

Jan 2022 - Dec 2022 1 year
The purpose of the ASA Women in Leadership Interest Group is to bring visibility to the value of women leaders in the global staffing industry and to provide the education and support tools to those companies committed to expanding and developing opportunities for female leaders in all career stages.
THRIVE Live Taskforce Member, 2022
Scholarship Taskforce Member, 2022

Industry Marketing & Public Relations Committee

American Staffing Association

Jan 2022 - Dec 2022 1 year
The ASA industry marketing and public relations committee advises the ASA board of directors and staff on how the association can promote the positive image of the staffing industry as a good source of jobs and strategic workforce partner to U.S. businesses to the news media, influencers, and the public. The committee serves as a forum for the exchange of best practices, strategies, and ideas in support of ASA goals in this area and regarding challenges facing the industry.

Communications Committee Member

Habitat for Humanity of Minnesota

Jan 2020 - May 2022 2 years 5 months
Economic Empowerment
Serve to bring awareness and connection to the Habitat for Humanity of Minnesota through experience in marketing, branding, PR, and communications.

Corporate Advisory Council Member

University of Minnesota Foundation

Mar 2019 - Nov 2021 2 years 9 months
Children
Serve to bring awareness and connection to the University of Minnesota Masonic Children's Hospital through experience in marketing, branding, PR, and communications.

Marketing Chair, Executive Committee, Young Professionals Board

TeamWomen

Feb 2015 - May 2018 3 years 4 months
Served on TeamWomenMN's Young Professionals Board as Marketing Chair and as a member of the Executive Committee. Provide consulting on marketing, communications, public relations, and branding. The Young Professionals Board was newly established in February 2015.
TeamWomenMN is a professional women's organization committed to inspiring, encouraging, and supporting women to reach their full potential through mentoring programs, networking events, an annual leadership conference, and…
Served on TeamWomenMN's Young Professionals Board as Marketing Chair and as a member of the Executive Committee. Provide consulting on marketing, communications, public relations, and branding. The Young Professionals Board was newly established in February 2015.
TeamWomenMN is a professional women's organization committed to inspiring, encouraging, and supporting women to reach their full potential through mentoring programs, networking events, an annual leadership conference, and professional development clinics.
As Marketing Chair on the TeamWomenMN Young Professionals Board with strengths in idea generation and execution, I assisted the organization in attracting new members and building brand awareness. Previous Initiatives Include:
• Create and refine brand voice in online and offline marketing collateral
• Strategic recommendations for event positioning and sponsorship offerings
• Design project management for first annual WaveMaker Awards program
• Audience development and key message creation
• Strategic recommendations provided on website design, future webinar opportunities, and more

Mentor, 2017-2018 Season

TeamWomen

Jun 2017 - May 2018 1 year
Year-long mentorship program. Mentored a business professional related to career transition.

Mentor, 2015-2016 Season

TeamWomenMN

Jul 2015 - Jun 2016 1 year
Year-long mentorship program. Mentored an established business leader / national brand culinary consultant through her company's rebrand and refinement of marketing strategies and tactics.

Marketing Roundtable Pop-Up

Jun 2016 - Nov 2017 1 year 6 months
Education
Founded a casual Marketing Roundtable for digital marketers in the small business space who often have to wear many hats and pilot marketing strategies and tactics without a strong support system. Met monthly at fun office spaces throughout the Twin Cities to discuss best practices, success stories, and issues we were facing. Small group format for optimal (trusted, vulnerable) conversations.

College Students and Recent Graduates

May 2010 - Apr 2020 10 years
Meet with college students and recent college graduates one-on-one and in academic-guest speaking settings to offer professional development advice, resume reviewing, and career path exploration.

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