Kelli Williams - The BrandLab | LinkedIn (original) (raw)

About

My Mission, Vision & Values:
- Mission: To create opportunities for the next…

Articles by Kelli

Continuing the Conversation: A Call to Action for Lasting Change from Your One Black Friend

In the wake of George Floyd's murder four years ago in my home state of Minnesota, our collective consciousness was…

Work/Life Balance

My husband Tim Williams and I are both entrepreneurs. We work to create a work/life balance where we can provide our…

3 ways a trusted strategy advisor can help your business grow

Article originally published by the Business Journal. Like many business leaders, SafeNet Consulting’s President Kelli…

WHAT IS A MARKETING CONSULTANT

I am a marketing consultant and I often get questions about what being a marketing consultant is and what exactly I do.…

Amazon has raised the bar—technology roadmapping for businesses

It’s a new day. The landscape has changed, customer needs have changed and most importantly, customer expectations have…

WHAT IS THIS “VOICE OF THE CUSTOMER” THING AND WHY IS IT SO IMPORTANT?

There are several types of primary marketing research that businesses can use to help them gain valuable business…

Contributions

Experience & Education

View Kelli’s full experience

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Licenses & Certifications

OmnicomUniversity

Volunteer Experience

Executive Board Member

Greater Twin Cities United Way

Jan 2023 - Present1 year 11 months
Civil Rights and Social Action
As a member of the executive board, I am responsible for providing guidance, oversight and support while partnering with staff to carry out the organization’s mission and strategic plan.

Board Member

Greater Twin Cities United Way

Jan 2022 - Present2 years 11 months
The Greater Twin Cities United Way's mission is to unite changemakers, advocate for social good and develop solutions to address the challenges no one can solve alone.
The mission is near and dear to my heart. I am a Member of the Board of Directors because I believe I can and should be part of the change!
The Greater Twin Cities United Way (GTCUW) Board of Directors provides guidance, oversight, and support while partnering with staff to carry out the organization’s mission and…
The Greater Twin Cities United Way's mission is to unite changemakers, advocate for social good and develop solutions to address the challenges no one can solve alone.
The mission is near and dear to my heart. I am a Member of the Board of Directors because I believe I can and should be part of the change!
The Greater Twin Cities United Way (GTCUW) Board of Directors provides guidance, oversight, and support while partnering with staff to carry out the organization’s mission and strategic plan. The board is comprised of leaders from throughout the greater Twin Cities committed to building a community where all people thrive regardless of income, race, or place.
Learn more about the GTCUW: https://www.gtcuw.org

Champlin Crime Prevention Fund Board

Apr 2024 - Present8 months
Civil Rights and Social Action
The fund was created in 2012 to support the Police Department by helping to fund community outreach efforts, youth education, safety initiatives and crime fighting technologies that were outside of the normal city budget.
I joined my local crime prevention fund board because I care about the community. I care about community-building and know there’s work to do to rebuild (or correctly build) crime prevention + community. I also joined because I wanted our local police department to get…
The fund was created in 2012 to support the Police Department by helping to fund community outreach efforts, youth education, safety initiatives and crime fighting technologies that were outside of the normal city budget.
I joined my local crime prevention fund board because I care about the community. I care about community-building and know there’s work to do to rebuild (or correctly build) crime prevention + community. I also joined because I wanted our local police department to get to know me and my Black family.

PTO Board Member

DAYTON ELEMENTARY PARENT TEACHER ORGANIZATION

2018 - Jun 2023 5 years
Education
I serveon the Dayton Elementary PTO board because being an active member of my community and the community in which my children go to school is important to me.
I have been on the PTO at my children's schools for a combined 10+ years.
I wish more Black adults (teachers) were walking the halls of my children's school as role models. But we do not have a single Black teacher in our school. I believe I am working to fill a portion of that gap by being on the PTO.

Advisory Board Member

Minority Business Growth Alliance

Mar 2021 - Dec 2022 1 year 10 months
The Minority Business Growth Alliance is on a mission to help minority entrepreneurs thrive by providing consulting support and connections to business resources.
As an advisory board member, I am responsible for helping us steer and steward the organization's mission.
I share my perspectives, experience, professional accomplishments, and energy to help MBGA ensure that the organization continues to connect people across races and does it in the spirit of true service, learning,…
The Minority Business Growth Alliance is on a mission to help minority entrepreneurs thrive by providing consulting support and connections to business resources.
As an advisory board member, I am responsible for helping us steer and steward the organization's mission.
I share my perspectives, experience, professional accomplishments, and energy to help MBGA ensure that the organization continues to connect people across races and does it in the spirit of true service, learning, growth, and economic impact.

VP of Programming

Minnesota American Marketing Association

Jul 2021 - Jun 2022 1 year
As the VP of Programming, I lead the team responsible for creating a broad range of opportunities for Minnesota marketers to collaborate, network, learn, and grow professionally.
Learn more about MN AMA's programs and events: https://www.amaminnesota.org/programs-and-events.html

Volunteer

The BrandLab

2011 - Jan 2021 10 years
Education
The BrandLab’s mission is to change the face and voice of the marketing industry. We envision an industry that thrives with the creativity and insights of all.
I have proudly supported The BrandLab's mission for almost a decade by volunteering within this great organization.

Mentor

Mpls MadWomen

2019 - Jun 2020 1 year
Education
The MPLS MadWomen Mentorship program is a six-month-long commitment for women and non-binary individuals working in creative fields in the Twin Cities who are craving female mentorship outside the workplace.

Head Soccer Coach

Champlin Dayton Athletic Assoc

2018 - Sep 2020 2 years
Education
I grew up playing soccer and believe in the valuable life lessons children learn through playing team sports.

Honors & Awards

Hermes Creative Award

Apr 2024
The BrandLab’s 2023 State of the Marketing and Advertising Industry report received a Hermes Creative Platinum award.
The biennial State of the Industry Report, powered by Fushion Hill was released late 2023 and had five key findings:
- 1 - The marketing and advertising industry is not nearly as diverse as the general population.
- 2 - Employees of color have very different lived experiences in the workplace than white employees.
- 3 - People of color are…
The BrandLab’s 2023 State of the Marketing and Advertising Industry report received a Hermes Creative Platinum award.
The biennial State of the Industry Report, powered by Fushion Hill was released late 2023 and had five key findings:
- 1 - The marketing and advertising industry is not nearly as diverse as the general population.
- 2 - Employees of color have very different lived experiences in the workplace than white employees.
- 3 - People of color are disproportionately concentrated in lower-seniority positions.
- 4 - Respondents say DEI progress and commitment has decreased since 2020.
- 5 - Employees of color more likely to consider leaving their organization due to not feeling welcome.
The report serves as a critical resource for maintaining transparency and accountability as an profession and I am thrilled the report and the team that powered the work are receiving honors and attention for the important work.
We won a Platinum Award under the Integrated Marketing Campaign category. For the 2024 award, the Hermes received over 6,500 submissions of which 17% were awarded Platinum, 22% Gold, and 11% Honorable Mention.

Minneapolis St. Paul Business Journal

Mar 2024
In 2024, the Minneapolis/St. Paul Business Journal launched a new project called PowerShift 25 to highlight 25 newly minted CEOs, presidents, managing principals and executive directors who took the helm of Twin Cities organizations in 2023. They were chosen by their organizations to carry on the baton of growth, excellence and leadership.
Kelli is Williams was announced as one of 2024 PowerShift 25 executives by the Minneapolis St. Paul Business Journal. To view the announcement…
In 2024, the Minneapolis/St. Paul Business Journal launched a new project called PowerShift 25 to highlight 25 newly minted CEOs, presidents, managing principals and executive directors who took the helm of Twin Cities organizations in 2023. They were chosen by their organizations to carry on the baton of growth, excellence and leadership.
Kelli is Williams was announced as one of 2024 PowerShift 25 executives by the Minneapolis St. Paul Business Journal. To view the announcement, visit https://bizj.us/1qkjxu

Minneapolis St. Paul Business Journal

Feb 2024
Featured in the Minneapolis St. Paul Business Journal among 50 Black leaders who you need to know in the Twin Cities' business, nonprofit hand public sectors.
• The Business Journal has long been committed to highlighting the diversity of our business community, and we doubled down on that effort after the murder of George Floyd, devoting even more resources to raising up Black business leaders and entrepreneurs who have often been marginalized in Minnesota's predominantly white business…
Featured in the Minneapolis St. Paul Business Journal among 50 Black leaders who you need to know in the Twin Cities' business, nonprofit hand public sectors.
• The Business Journal has long been committed to highlighting the diversity of our business community, and we doubled down on that effort after the murder of George Floyd, devoting even more resources to raising up Black business leaders and entrepreneurs who have often been marginalized in Minnesota's predominantly white business community. And we believe we can always do more on this front.
• Our broader company's mission is to help our customers "grow their business, advance their career and simplify their professional life." Helping our readers develop and nurture a diverse network of contacts — across industries and community activities — falls squarely under that mission.

African American Marketing Association

Jul 2022
The African American Marketing Association (AAMA) recognizes Black marketers in leadership, content, design, strategy, and media -- I was awarded this honor within the Agency & Entrepreneurial Leaders category.

TeamWomen

Oct 2021
WaveMakers are pioneers in their field who are respected by their employers and/or peers. They demonstrate outstanding leadership and serve to help the Minnesota business community, while helping women achieve their own goals. Help us celebrate, recognize, and support those who have made a profound impact on our community!
Outstanding Mentor is awarded to a woman who consistently makes a profound impact on the trajectory and advancement of other women’s careers.

Event Marketer magazine

May 2017
BBDO MPLS, Match Marketing Group and client Jennie-O have won a 2017 Ex Award for their Jennie-O “Make the Switch” tour. The Ex Awards are presented by Event Marketer magazine and honor the best experiential marketing campaigns of the year.
Jennie-O’s “Make the Switch” activation was the top winner in the Best Sampling Campaign category. The mobile tour increased awareness for ground turkey as a healthy, delicious alternative to beef or pork by treating people to locally inspired recipes…
BBDO MPLS, Match Marketing Group and client Jennie-O have won a 2017 Ex Award for their Jennie-O “Make the Switch” tour. The Ex Awards are presented by Event Marketer magazine and honor the best experiential marketing campaigns of the year.
Jennie-O’s “Make the Switch” activation was the top winner in the Best Sampling Campaign category. The mobile tour increased awareness for ground turkey as a healthy, delicious alternative to beef or pork by treating people to locally inspired recipes made with Jennie-O turkey—such as green chili, tacos or lettuce wraps—at “Make the Switch” booths.
“Make the Switch” resulted in more than 6,000 pounds of Jennie-O turkey sampled in five U.S. markets and the integrated campaign resulted in one billion media impressions. The MatchMG/BBDO campaign realized a 31.7% increase in sales.

Public Relations Society of America

Jun 2015
The Silver Anvil is awarded annually to organizations reaching the very highest levels of professional achievement.
We capitalized on the need/desire for holiday entertaining advice, partnered with an authentic spokesperson and raised awareness of the Holiday Table campaign with Social Media to reach the holiday entertainer everywhere she was - online, connecting on social, watching news segments and reading articles in the grocery store.
See full list of winners at:…
The Silver Anvil is awarded annually to organizations reaching the very highest levels of professional achievement.
We capitalized on the need/desire for holiday entertaining advice, partnered with an authentic spokesperson and raised awareness of the Holiday Table campaign with Social Media to reach the holiday entertainer everywhere she was - online, connecting on social, watching news segments and reading articles in the grocery store.
See full list of winners at: http://www.prsa.org/Awards/SilverAnvil/SilverAnvilResults/PreviousResults/2015SilverAnvilResults.pdf

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