Kenneth Mitchell - Levi Strauss & Co. | LinkedIn (original) (raw)
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- Ryan McCumber 🏀📺COLLATERAL DAMAGE - while not finalized it’s looking like NBC Sports will be replacing Warner Bros. Discovery Sports as the 2nd (3rd) National Basketball Association (NBA) broadcast package. There’s been a lot posted on this but I have a very different take. Most are saying it’s crazy TNT would let this slip and mostly because they do have the greatest post game show all all time 🥇and Charles Barkley Shaquille O'Neal Kenny Smith @ernie stewart will inevitably split as I doubt they can all switch collectively. WHY IS TNT not matching. PURELY SMART ECONOMICS. We all know cable and broadcast is dying. Before this new 10 yr deal expires the word cable won’t exist. The NBA is NOT the NFL, and fact they can get this money will be the last time. There is a reason Marc Cuban sold the Mavs. In my opinion fans who watch NBA can be into 3 categories 1. Diehard NBA (like myself) will subscribe NBA Gamepass all games globally, we won’t get Peacock for NBA as we don’t need 2. Fans who care but only big games and really care playoff time (this is a target of these rights) 3. Fans who only follow their local team (they will ultimately be subscribing to a D2C product) many of these fans pay for cable but will they subscribe to a streaming platform for NBA doubtful Cable TV is dead 🪦and the value of TNT on cable was dropping 📉as each subscriber churns, down down down📉 There is now a streaming war and a fight for subs to survive (uphill climb) So why is NBC paying so much.💰NBC / Peacock needs subs desperately; as when a Comcast customer churns then need to show them value to subscribe Peacock. Comcast has a new bundle coming Apple TV Netflix Peacock at extremely discounted rate, probably losing money they are so desperate for subs Sports is Comcast only hope as NBC TV no longer cuts it, the days of Friends and Sat Night Live aren’t pulling customers but National Football League (NFL) is a cornerstone Olympics will help and English Premier League adds a bump but they need NBA to fill out their offer. Warner Discovery - or should I say MAX - does not need sports as HBO is the anchor. I subscribe to MAX for their original content, specifically HBO unparalleled shows; MAX 👑crown jewel. Getting an NBA game here or there is an added bonus, but seeing GoT, or the next big thing aka Succession, Wire, Sopranos etc is what will drive subs not a tue night TNT game and not Charles, Shaq, Jet or Ernie. It was an amazing run and hands down best show 🥇for the analysis + light comedy and telling it how it is. I’ll miss it; hopefully but unlikely they regroup under Amazon ESPN or NBC. As they say all good things come to an end, if mad blame capitalism. For me it happens and survival of fittest. https://lnkd.in/eTrKf4ij
- Jim Misener Are you ready for some football? As the NFL season kicks off, millions of viewers are answering with a resounding “Yes.” The NFL is one of the world’s most powerful brands. The average NFL team is worth $6.49 billion according to CNBC. NFL games constituted 93 of the top 100 most viewed TV programs in the United States in 2023, according to Nielsen. The league was responsible for 24 out of the 25 most watched broadcasts. How does the NFL do it? It’s partly the appeal of the sport. The game has remained largely the same for more than 100 years since the league was founded, and football is an essential part of the American cultural fabric. But the NFL should also get credit for being a remarkable steward of its brand. Consider some of the ways the league has adapted to new audiences and experiences. 🏈Demographic Shifts The league has increasingly drawn more diverse audiences. For example, there has been a notable rise in female viewership, especially because of cultural phenomena like the “Taylor Swift Effect,” which contributed to a 53% increase in viewership among females aged 12-17 and a 34% increase among females aged 35 and above during games Swift attended in 2023. The NFL didn’t engineer her attendance, but the league successfully capitalized on the Taylor Swift Effect. The NFL has also recently collaborated with fashion-forward designers to develop merchandise that is more appealing to women. The league has made efforts to engage younger audiences through partnerships with platforms like TikTok and collaborations with gaming and fantasy sports to keep the sport relevant to new generations. 🏈Global Expansion The NFL has grown its international audience through its International Series, with games being played in London, Mexico City and Germany. This has helped American football gain traction globally, and the league continues to target international growth, especially in markets like Europe and Latin America. In 2023, the league added additional international games, contributing to a rising interest in the sport outside the U.S. 🏈Digital and Streaming Audience With the rise of streaming platforms, the NFL has broadened its reach, moving beyond traditional broadcast television to include digital streams through partnerships with Amazon Prime, ESPN+ and YouTube. This has allowed the league to tap into younger, more tech-savvy audiences, increasing accessibility for fans who consume content online or through mobile devices. For the 2024 season, fans at home can expect a more immersive experience, with enhanced digital platforms offering real-time stats, augmented reality (AR) features and better integration with fantasy football. All brands need to adapt to be relevant, and the NFL keeps scoring touchdowns. #NFL #Branding #Sports #TaylorSwiftEffect #Digital https://lnkd.in/gcxeFyKD
- Amrish Vasdev The sports market continues to become more sophisticated, with Ross-Arctos launching the first sports-franchise index. Based on the sales of team stakes across US franchises in MLB, NBA, NFL and NHL since 1960, the index reports a 12% annualized return over last two decades compared to 10% of the stock market. The index’s quarterly report (Q1 2024) highlights: - North American sports assets have returned 4.8% quarter-to-date, 28.1% year-to-date and 16.7% three-years-to-date. - Year-over-year, North American sports assets have outperformed global equities (23.8%), US small cap stocks (19.7%), private credit (8.8%), private equity (6.0%), commodities (1.5%) and fixed income (1.3%). - Year-over-year, the US media and entertainment sector (53.6%) and US equities (29.9%) outperformed North American sports assets included in the index. What’s interesting is seeing where this will go over the next ten years, and what returns are when applied to sports assets in other regions. [Image source: Bloomberg]
- Paul M. Fruitman This partnership between #MajorLeagueBaseball and #Mastercard highlights the connection food has with baseball and sports overall, from traditional items like hot dogs, popcorn, ice cream, and peanuts to unique choices such as fried chicken donuts at #CitiField and the Mac Bat at #TropicanaField, a cone filled with Mac n Cheese. Utilizing the connection with culinary in your market can also bring the rewards of engaging both inside and outside your venue. Minor League Baseball and "Home Run Foods" Minor League Baseball (MiLB) partnered with local eateries to offer "Home Run Foods," delivering stadium favorites to fans' doorsteps. This initiative boosted fan engagement during the pandemic, achieving a 20% increase in merchandise sales tied to food orders. ECHL Inc. and "Fan Feast" The ECHL's "Fan Feast" program, launched in collaboration with regional food vendors, provided fans with team-branded meal kits. This initiative saw a 15% increase in online fan engagement and helped sustain local businesses. Local Quick Service Restaurant (#QSR) partnerships are crucial for community connections. They provide unique, regional flavors that resonate with local fans, enhancing the authenticity of the at-home experience. These collaborations also support local businesses, fostering community goodwill and creating a mutually beneficial relationship. ❇ Tips for Finding Local QSR Partners 1. Identify Popular Local Eateries: Look for restaurants with a strong local following or reflect the community. 2. Evaluate Brand Alignment: Ensure the QSR’s brand connects with your team’s values and fanbase preferences. 3. Leverage Existing Relationships: Utilize existing sponsorships or vendor relationships for potential partnerships. 4. Consider Logistics: Choose partners capable of handling high volumes and maintaining food quality during delivery. Building Community and Revenue Implementing these food delivery programs creates a strong community connection, and loyalty and generates new revenue streams. A simple, easy-to-activate idea is to collaborate with a popular local food provider to offer team-branded meals for delivery during home and away matches. This enhances the fan experience and supports local businesses, driving engagement and sales. Consider what your local culinary providers might offer your fans. #Sportsbiz #FanEngagment #Partnerships #Community #Baseball #Food #Concessions
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