Jo Kinsella - XR Extreme Reach | LinkedIn (original) (raw)
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- Jay McBain Key takeaway from RSAC 2024 (San Fran) from my colleague Matthew Ball: Vendors competing for mindshare with AI beauty contest. Gen AI tools and use cases were front and center of many vendors’ announcements and demos. A year from the initial excitement of gen AI’s potential benefits for the cybersecurity ecosystem and fears of its malicious use, vendors came to the event to showcase how the technology can be operationalized. Gen AI assistants for security teams were demonstrated by numerous vendors including, CrowdStrike (Charlotte AI), Fortinet (FortiAI), Google (Gemini in Security) and SentinelOne (Purple AI), while vendors like Palo Alto Networks (Precision-AI) and Trend Micro (Vision One) announced broader AI-driven platform advancements. This follows Microsoft’s commercial launch in April of its Copilot for security offering, which was also showcased. The emergence of gen AI tools comes at a pivotal point in time for the cybersecurity industry. Spending on technologies and services to identify, protect, detect and respond to attacks continues to increase. Canalys forecasts total cybersecurity spending will grow by 12% this year to reach US$250 billion with partner-led services making up 2/3 of that opportunity. However, successful ransomware attacks are growing faster. Publicly disclosed attacks surged by 96% in the first four months of 2024, compared to the same period in 2023, continuing a worrying trend after a 68% increase the previous year. High-profile victims so far this year include Claro, First American, Hyundai, Norsk Hydro and Subway. This trend is unsustainable. Convincing customers to increase spending further will be challenging as it is already under pressure given the uncertain macroeconomic environment. Longer sales cycles, shorter contracts, and prioritizing spending on areas that reduce the most risk are already happening. A different approach to cybersecurity and building resilience is required to prevent recurring vulnerabilities and security failings from being repeatedly exploited.
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