Melva Goffney Benoit - VideoAmp | LinkedIn (original) (raw)

About

Melva Benoit is a media insights leader with experience in building innovative insights…

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Volunteer Experience

Board Member

STEAM:CODERS

May 2021 - Present3 years 7 months
Children
STEAM:CODERS inspires underrepresented and underserved students and their families through Science, Technology, Engineering, Art, and Math (STEAM), in preparation for academic and career opportunities.

Board Member

Neighborhood Partners Inc.

2017 - Present7 years
Economic Empowerment
Established in 1993 with the mission to develop affordable housing and economic development in underserved communities.

Board Member

University of Southern California - Marshall School of Business

2010 - 2014 4 years
The Institute for Communication Technology Management (CTM) is the world's foremost institute at the intersection of technology and content. CTM is one of Centers of Excellence at the University of Southern California’s Marshall School of Business. Founded in 1985, CTM brings together ideas, people, and knowledge to advance the emerging business ecosystem created by the convergence of new digital technologies, products, services and content distributed over broadband and wireless networks.

Projects

Jan 2006 - Jan 2008

The Council for Research Excellence, an independent forum of media industry research experts created by Nielsen Media Research, commissioned a pioneering study to observe how individuals consume traditional and emerging video platforms inside and outside the home. Results of the year-long Video Consumer Mapping (VCM) study, in which participants were directly observed throughout the day by CMD researchers generated data covering more than three-quarters of a million minutes or a total of 952…
The Council for Research Excellence, an independent forum of media industry research experts created by Nielsen Media Research, commissioned a pioneering study to observe how individuals consume traditional and emerging video platforms inside and outside the home. Results of the year-long Video Consumer Mapping (VCM) study, in which participants were directly observed throughout the day by CMD researchers generated data covering more than three-quarters of a million minutes or a total of 952 observed days. This is the largest and most extensive observational study of media usage ever conducted.

Honors & Awards

TMRE

2012
The NGMR Disruptive Innovation Award recognizes companies and individuals that have demonstrated outstanding leadership as change agents and made significant contributions to harnessing disruptive innovation'technological, methodological or otherwise'to drive research industry progress. Fox partnered with TruAnthem to pioneer social measurement KPI's used by the industry.

Broadcasting and Cable

May 2007

Organizations

Member

1988 - Present

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